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Donuts bought .reise

Kevin Murphy, March 5, 2015, 11:43:53 (UTC), Domain Registries

Donuts has been confirmed by a German news site as the new owner of .reise, which was auctioned by its previous owner last week.

It was the first time a live gTLD had been sold at auction.

The deal, which is believed to have cost Donuts at least $400,000, means the company now owns .reise and .reisen.

Both mean “.travel”. According to my GCSE German skillz, last exercised 22 years ago, .reisen is a verb and .reise is a noun, but .reisen is also the plural of the noun .reise.

I believe this means that Donuts is the first company to own both the plural and singular forms of a new gTLD string.

Heise Online reports that former registry Dotreise was forced to sell up due to competition from Donuts.

Donuts’ .reisen has over 4,000 names in its zone file, compared to .reise’s 1,300. It’s a small market so far, but Donuts has the lion’s share.

The article notes that Donuts got a better position in ICANN’s prioritization draw in late 2012, meaning it got to market slightly earlier. Donuts also sells for a much lower price.

I doubt time to market was as much of a factor as price.

But it might be interesting to note that while Donuts’ advantage was just six days in terms of contract-signing, that lead had been extended to six weeks by the time .reise was delegated.

Donuts, which has more experience than any other company when it comes to the transition to delegation process, managed to hit general availability two weeks sooner than .reise, even though Donuts’ sunrise period was twice as long.

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Comments (1)

  1. tom barrett says:

    The .Fan and .Fans TLDs are also owned by the same operator.

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