The new .shop gTLD is likely to see growth over the coming week or so, as registrars begin to offer them for free.
Two retail registrars in the Key-Systems stable — Moniker and domaindiscount24 — said today they will offer a free .shop to each of their customers until December 23.
The offer is limited to one domain per account, so we’re unlikely to see the same level of growth, speculation and abuse we’ve seen in other TLDs that have offered free registrations.
Other popular registrars are currently selling first-year .shop names for $8 to $10, a discount on the usual retail price of between $25 and $30.
Interestingly and perhaps surprisingly, Key-Systems’ native Germany already has the most .shop registrations to date, with over a quarter of the 100,000 or so names registered so far to registrants in that country.
You have to go to number four in its geographic breakdown league to even get to the first Anglophone nation (the US).