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Operation September Thrust leads to another million-domain Radix gTLD

Kevin Murphy, February 4, 2019, 14:55:11 (UTC), Domain Registries

Radix has become the first new gTLD portfolio registry to hit over one million domains in more than one TLD.

It said today that .site has crossed the seven-digit threshold, joining .online, which hit a million names in 2018.

It’s huge recent growth for .site, which had around 561,000 domains under management at the end of September.

Radix CEO Sandeep Ramchandani told DI today that the rapid uptick comes as a result of a marketing program internally code-named “September Thrust”.

This involved promotional pricing — Ramchandani said the cheapest a .site could have been obtained would be about $0.99 — and joint-marketing efforts with multiple registrars.

This mostly involved plugs on registrar home pages, email shots, and promotion in the “check availability” part of registrar storefronts, he said.

The latest transaction reports filed with ICANN show .site grew by about 120,000 DUM in October, with West.cn, NameCheap and Network Solutions (Web.com) the biggest beneficiaries.

NetSol’s .site DUM actually grew by about 10x in the month.

The $1 retail pricing was apparently available at some registrars prior to September, and continues to exist on storefronts today.

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