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.xxx domains could arrive by June

Kevin Murphy, March 18, 2011, 23:56:08 (UTC), Domain Registries

ICANN’s board of directors today approved the .xxx top-level domain, over the objections of governments and pornographers.

The vote was 9 to 3 in favor, with three directors recusing themselves due to conflicts of interest and the CEO abstaining (pretty typical for votes on .xxx over the years, I think it’s a liability thing).

Assuming the US government, which controls the DNS, doesn’t try the nuclear option of overruling ICANN, .xxx could make it into the root about 10 days from now.

Now expect ICM Registry to ramp up the marketing quite quickly – it’s aiming to launch the first of its three sunrise periods in mid-June, just three months from now.

We’re looking at a landrush certainly before the end of the year.

While ICM, in a press release today, said .xxx domains “will only be available to the adult entertainment industry”, the industry is self-defining, and president Stuart Lawley has previously stated that flipping porn domain names counts as an industry service.

Domain investors are welcome, if not necessarily encouraged, in other words.

I hear ICM has already reached out to registrars, giving them a mid-April deadline to apply to be evaluated.

The TLD launching on schedule will of course also depend on whether any legal action is taken to stop it. Diane Duke, executive director of the Free Speech Coalition, a porn trade group, said at a press conference yesterday that the FSC is thinking about suing.

She also said that it may arrange some kind of boycott, which strikes me as a terrible idea – how many pornographers will refuse to defensively register their .xxx domains out of principle? Very few, I suspect.

The FSC said last week that it was also looking into a Reconsideration Request or an Independent Review Panel procedure, which are the only two real avenues of appeal through ICANN.

An IRP could be more expensive than a lawsuit, and if precedent is any guide even a successful Reconsideration would be moot – it would take at least a month, by which time ICM’s registry contract would be long since signed.

It seems likely that ICM’s long, strange, expensive journey into the DNS may finally be at an end.

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Comments (10)

  1. […] While some are willing to give Beckstrom a pass on not voting,  because of  “possible legal impl… […]

  2. […] expected, Beckstrom provided substantially the same explanation for his abstention as he did at the Brussels […]

  3. […] ICM has previously projected somewhere between 300,000 and 500,000 registrations after launch. It took around 600,000 pre-reservations in the few years before it was approved by ICANN. […]

  4. […] letter was sent after ICANN had approved .xxx, but nine days before the National Telecommunications and Information Administration instructed […]

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