.xxx founder Stuart Lawley has died

Stuart Lawley, who battled ICANN to launch the .xxx gTLD, has reportedly died of a heart attack aged 61.

AVN, a trade publication for the adult video industry, reported the news yesterday, citing his friend Greg Dumas.

While Lawley did not found ICM Registry, he took it over early in its fight for .xxx and ran it through its 2011 launch until its sale to MMX in 2018.

He was in charge during the protracted fight to get ICANN to approve .xxx over the objections of governments and some in the porn industry, which led to a precedent-setting Independent Review Process proceeding, which ICM won.

For the domain industry, Lawley arguably leaves two important legacies — a more accountable ICANN, and the now industry-standard concept of domain-blocking services, which ICM came up with with its “Sunrise B”.

I really liked Stu. I considered him a mate.

He was an extremely low-bullshit source, but our regular conversations back at the height of the .xxx controversy more often than not also diverged into our personal lives — everything from our love lives to our respective blood pressure scores — which doesn’t happen very often in my line of work.

Having sold his scratch-built fax machine company for $200 million in the 1990s, his life was considerably more interesting than mine. It’s because of Stu that, should the opportunity ever present itself, I know why it’s a bad idea to buy a private jet.

We hadn’t talked much since his son, Sabian, was killed by a hit-and-run driver a couple of years ago, a tragic and still-unsolved incident that caused him to retire from business.

GoDaddy’s .xxx contract renewed

GoDaddy’s .xxx gTLD will no longer be “sponsored”, following a vote of ICANN’s board of directors last week.

At its ICANN 81 AGM in Istanbul, the board approved the renewal of GoDaddy subsidiary ICM Registry’s Registry Agreement.

The new deal closely follows the text of the standard RA most other gTLDs use, scrapping restrictions that GoDaddy found onerous but which were vital in getting the deal approved in the first place back in 2011.

It means the end of IFFOR, the International Foundation For Online Responsibility, the largely toothless oversight body that had been tasked with creating policies and issuing grants to worth causes but arguably did neither.

It also means less friction for the .xxx registration process, as registrants will no longer have to affirm they are members of the “sponsored community”, which never existed in any real sense anyway.

Some elements of the original sponsorship agreement, such as strict prohibitions on child sexual abuse material and the suggestion thereof, have been moved to Public Interest Commitments that ICANN could in theory enforce.

In its resolution text, ICANN noted that the Governmental Advisory Committee, which almost got .xxx killed off a couple decades ago, had not felt strongly enough about the new deal to publicly comment on it one way or the other.

.xxx makes most of its money from defensive registrations. It had almost 45,000 domains under management at the end of June, but barely 7,000 of those appeared in its zone file of the same date. That does not included domains blocked via the AdultBlock and GlobalBlock services, which are not counted in any public document but which I estimate are measured in five figures.

GoDaddy likely to win relaxed .xxx deal

GoDaddy seems set to get a renewed and relaxed .xxx registry contract, after ICANN dismissed the concerns of critics of the deal.

In a much-delayed analysis of submissions to a recent public comment period, Org indicated that it is in favor of GoDaddy, via subsidiary ICM Registry, migrating to a Registry Agreement much more in line with sister gTLDs .porn, .adult and .sex.

That would mean an end to the “sponsored” status of .xxx, removing the largely pointless restrictions and streamlining the registration process, and the dissolution of IFFOR, the nominal sponsor, which was criticized by one commenter as a toothless “gravy train”.

Only nine comments were received, and views were mixed, but where commenters were critical of the proposed deal ICANN has stood firm.

Notably, Org dismissed the idea that a public comment period on a Registry Agreement renewal is an appropriate forum to question whether a signatory to that Registry Agreement has historically complied with its terms.

At least two commenters had raised issues, some of which I have reported, about whether ICM had stuck to promises related to funding IFFOR and whether IFFOR had stuck to promises to issue cash grants to worthy causes.

Commenters also said that ICM has already stopped verifying the identities of registrants in its made-up “sponsored community”, which would have enabled it to more easily tackle repeatedly abusive registrants.

But ICANN doesn’t think that kind of thing — which it files under “Misconceptions, assumptions, and allegations and claims” — is suitable for discussion in Public Comments.

“If there are concerns regarding ICM’s compliance with the .XXX RA, such concerns (if any) should be raised with ICANN Compliance for investigation and are considered outside of the scope of this Public Comment proceeding,” the analysis reads.

There’s also no need to replace ICM’s sponsorship commitments with Public Interest Commitments along the lines of those found in most post-2012 gTLDs, according to the Org analysis.

“ICANN has not identified a need to add further, new obligations for the operation of .XXX or to treat .XXX differently than other adult-themed gTLDs, particularly in light of the similar PICs that the .ADULT, .PORN, and .SEX gTLDs have utilized for approximately the last decade,” it reads.

The .xxx agreement was due to expire in early 2021, but its term has been repeatedly extended as negotiations continued behind the scenes. Likewise, the public comment analysis was originally due to be published in late May but was repeatedly delayed.

It’s now up to ICANN’s board of directors, which has already been briefed on the analysis contents, to approve the renegotiated deal.

GoDaddy getting a free pass from porn jail?

ICANN has shirked its compliance duties and is handing GoDaddy a “Get Out of Jail Free” card with proposed changes to their .xxx registry agreement, according to critics.

A recently closed public comment period saw a mixed response from the community on whether GoDaddy should be allowed to throw out inconvenient and costly terms of its 10-year-old registry contract and operate .xxx more of less like any other open gTLD.

While the deal’s chief critic, consultant and former ICANN director Michael Palage, has made a detailed case explaining why he thinks the amendments should not go ahead, other commenters agree with GoDaddy that some of its stricter registration policies are no longer needed.

Tucows said that the current .xxx rules, which require registrants to verify their identities, are “cumbersome or non-transparent”, not only adding unnecessary friction to the registration path but also amounting to the “surveillance of sex workers”.

Palage managed to persuade the At-Large Advisory Committee to submit its own comments, in which ALAC claims that GoDaddy has already “walked away” from three important contractual commitments on registrant verification and abuse reporting “unilaterally and without consequence from ICANN Contractual Compliance”.

According to Palage, when GoDaddy acquired ICM Registry from MMX a few years ago it unilaterally decided to stop verifying the identities of its registrants and did away with the unique community membership IDs that enabled it to deactivate a registrant’s entire portfolio if it was found to be in breach of the rules by, for example, publishing child sexual abuse material.

ICM also stopped donating $10 for every registration to its oversight body, IFFOR, which in turn spent the money it did receive on director salaries rather than making cash grants to child protection causes, Palage says. I’ve previously gone into some depth on this.

“I am concerned that instead of ICANN compliance holding ICM Registry accountable to these representations, they’re essentially giving them a get out of jail card free and potentially removing the ability for third parties to hold ICM Registry accountable to those representations,” Palage said during a March presentation to the ALAC.

His draft comments for the ALAC were subsequently submitted under his own name; ALAC submitted a shorter, somewhat watered down version drafted by chair Jonathan Zuck.

But ALAC and Palage are in agreement that GoDaddy should have gone through the usual Registry Services Evaluation Process if it wanted to change the terms of its contract, and that the proposed amendments set a terrible precedent. ALAC wrote:

ALAC believes that commitments made in order to operate a TLD by a Registry Operator should be enforceable, subsequently implemented by the Registry Operator, and enforced by ICANN Contractual Compliance… The ALAC is concerned that the removal of commitments, through a contract renewal, could set a precarious precedent for non-compliance without repercussion for existing Registry Operators

The Business Constituency echoed ALAC’s concerns in its own comments, as did registry operator CORE Association.

Comments in favor of the .xxx amendments came from two veteran, dissenting voices from the At-Large community, Evan Leibovitch and Carlton Samuels. They said removing the extra requirements from the .xxx contract would reduce confusion and were worthless anyway:

Given the benefit of hindsight, the “Sponsored gTLD” program and designation have not on the whole provided any significant benefit to the Internet-using public. As such, we welcome the removal of this designation — and any associated extra contract requirements — from all applicable Registry Agreements going forward.

Tucows’ support for the amendments are based largely on what a pain in the neck it can be — for registrant and registrar — to register a .xxx domain. Its comments explain:

Currently, to register a .xxx domain, one must become a member of the Sponsored Community, which involves a separate application process to verify eligibility. This extra step is a barrier for those looking to quickly secure a domain. Additionally, the domain cannot resolve—meaning it cannot be used to host a website—without a valid Membership ID, which is only issued after this verification process… This activation involves additional interactions between the registry, the registrant, and the registrar. Additional steps in the registration process can be a significant deterrent as they introduce complexity and time delays.

I’m not really buying the “surveillance of sex workers” claim. Porn producers in many jurisdictions, including the US, already routinely verify the identities of their performers, and keep copies of their identity documents on file, as a legal requirement to ensure their employees are not underage.

ICANN is due to publish its summary of the public comment period by May 20.

How ICANN handles the renewal of and amendments to the .xxx contract will be interesting to watch. Will the Governmental Advisory Committee get a chance to weigh in before the deal is signed? Will the board pass a resolution, or will we see a repeat of the .org renewal debacle?

GoDaddy’s next .xxx contract may not be a done deal

ICANN has published what could be the next version of GoDaddy’s .xxx registry contract, and is framing it as very much open to challenge.

The proposed Registry Agreement would scrap the “sponsored” designation from .xxx, substantially reduce GoDaddy’s ICANN fees, and implement the strictest child-protection measures of any gTLD, as well as make ICANN Compliance’s job a lot easier by standardizing terms on the new gTLD program’s Base RA.

But, as eager as ICANN usually is to shift legacy, pre-2012 gTLDs to the Base RA, this time it’s published the contract for public comment as if it’s something GoDaddy is unilaterally proposing.

It’s “ICM’s proposal”, according to ICANN’s public comment announcement, referring to GoDaddy subsidiary ICM Registry, and “ICM has requested to use the Base Registry Agreement form, as well as to remove the sponsorship designation of the .XXX TLD”.

This is not the language ICANN usually uses when it publishes RA renewals for public comment. Normally, the proposed contracts are presented as the result of bilateral negotiations. In this case, ICANN and ICM have been in renewal discussions for at least three years, but the contract is being presented as something GoDaddy alone has asked for.

The new RA would remove almost all references to sponsorship and to IFFOR, the pretty much toothless “sponsor” organization ICM created to get its .xxx application over the line under the rules of the Sponsored TLD application round that kicked off back in 2003.

Instead, it loads a bunch of Public Interest Commitments, aimed at replicating some of the safeguards IFFOR oversight was supposed to provide, into the Base RA.

GoDaddy would have to ban and proactively seek out and report child sexual abuse material. It would also prohibit practices that suggest the presence of CSAM, such as the inclusion of certain unspecified keywords in .xxx domains or in the corresponding web site’s content or meta-content.

(ICANN notes that these PICs may become unenforceable, depending on the outcome of current discussions about its ability to enforce content-related terms of its contracts).

GoDaddy and IFFOR have both submitted letters arguing that sponsorship is no longer required. The existence of sister gTLDs .adult, .sex, and .porn as unsponsored gTLDs, also in the GoDaddy Registry stable, proves the extra oversight is not needed, they say. Registrants polled do not object to the changes, they say.

GoDaddy’s cost structure would also change under the new deal. Not only would it save $100,000 a year by cutting off IFFOR, but it would also inherit the Base RA’s 50,000-domain threshold for paying ICANN transaction fees.

This likely means it won’t pay the $0.25 transaction fee for a while — .xxx was at about 47,500 domains under management and shrinking at the last count. It hasn’t reported DUM over 50,000 since January 2023.

While the renewal terms may seem pragmatic and not especially unreasonable, they’ve already received at least one public objection.

Consultant Michael Palage, who was on the ICANN board for the first three years of .xxx’s agonizing eight-year path to approval, took to the mic at the ICANN 79 Public Forum earlier this month to urge the board to reject GoDaddy’s request.

Palage said there have been “material violations of the Registry Agreement” that he planned to inform ICANN Compliance about. He added that approving the new deal would set a bad precedent for all the other “community” registries ICANN has contracts with.

The situation has some things in common with the controversy over the proposed acquisition of Public Internet Registry and .org a few years ago, in that the proposal entails ignoring promises made by a registry two decades ago.

Whether .xxx will attract the same level of outrage is debatable — this deal doesn’t involve nearly as many domains and does not talk to the price registrants pay — but it could attract noise from those who believe ICANN should not throw out its principles for the sake of a quieter life.

One place we might look for comment is the Governmental Advisory Committee, which was the biggest reason .xxx took so long to get approved in the first place.

But the timing of the comment period opening is interesting, coming a week after ICANN 79 closed. It will end April 29, about six weeks before the full GAC next meets en masse, at ICANN 80.

It’s not impossible that the new contract could be approved and signed before the governments get a chance to publicly haul ICANN’s board over the coals.

GoDaddy wants to cut the bullshit from .xxx

GoDaddy Registry wants to drop a big chunk of nonsense from the contract governing its .xxx domain, some 20 years after it was applied for as a “Sponsored” gTLD.

It’s asked ICANN if it can kill off its sponsor, the International Foundation For Online Responsibility, and sign up to something closer to the Base New gTLD Registry Agreement, the contract that all new gTLDs from the 2012 application round are on.

GoDaddy’s .porn, .adult and .sex gTLDs have been on a non-sponsored contract for a decade to no complaint, though they haven’t sold nearly as many domains as .xxx.

IFFOR’s board, the IFFOR Ombudsman, and .xxx registrants polled by GoDaddy all agree that the “sponsored” classification is no longer needed, GoDaddy VP Nicolai Bezsonoff told ICANN VP Russ Weinstein (pdf).

The registry wants ICANN to put out a non-sponsored version of the .xxx contract out for public comment.

It looks like a fait accompli. GoDaddy and ICANN have been negotiating the renewal of the .xxx contract, which was due to expire in 2021, for at least three years. It’s difficult to imagine a scenario in which the two parties have not already agreed terms.

Nobody who doesn’t get paid by IFFOR will miss IFFOR. For 20 years it’s been the domain industry’s least-convincing merkin, existing entirely to give original .xxx manager ICM Registry (and then MMX, then GoDaddy, following industry consolidation) the illusion that it had community support for selling porn domains.

ICM created IFFOR when it applied for .xxx in 2003 during ICANN’s well-intentioned but poorly considered and ill-fated “sponsored TLD” round, where applicants had to show they had support from a community related to their chosen string.

Because the porn industry, particularly in the US, hated the idea of a .xxx domain — erroneously believing governments would force all porn sites into it and then shut it down — ICM was forced to pull a community out of its backside. And thence IFFOR was born.

IFFOR was designed to be a mini-ICANN. It was to have a board, policy-making committees, an ombudsman, oversight, transparency, etc. Its foundational documents (pdf), list 14 obligations, most of which were never fulfilled to any meaningful extent.

Judging by its web site, it’s never made a single policy since it was formed in 2011. But we can’t be sure, because the web site has been poorly maintained (a breach of the first of its original 14 commitments), with no board minutes published for the last six years (despite employing a full-time staffer on a $60,000 salary who, tax forms say, works 40 hours a week).

It did come up with something called a “Policy Engine” for new gTLD registries around the time of the 2012 round, but discontinued it a year later when nobody wanted it.

IFFOR, a not-for-profit registered in California, was supposed to receive $10 from ICM for every registered, resolving .xxx domain and use a portion of that to issue grants to worthy causes related to its mission — child protection, free speech, and so on.

While IFFOR did announce two $5,000 awards in 2013, its tax filings have not reported a single penny spent on grants since 2011. Nada.

IFFOR’s charter seems to have been renegotiated behind the scenes at some point, when .xxx turned out to not be quite the internet cash machine its founders had hoped for. From 2011 to 2014 it was rolling in cash — getting over $1 million from ICM in 2013 — but from 2016 it’s been receiving a flat $100,000 a year, most of which is spent on director salaries.

At around the same time, instead of issuing cash grants, IFFOR started producing an “educational program” for UK schools called AtFirstSite. Aimed at 11 to 14-year-olds, it covers topics such as sexting, dick pics and online pornography, with a clear emphasis on keeping young teens safe online.

AtFirstSite carried a price tag of £150, but the revenue lines on tax forms since 2016 suggest none were ever sold. Instead, the program was given for free to schools that asked for it and this was called a “grant”, to satisfy IFFOR’s grant-giving mandate.

The program — which consists of a PDF and a PowerPoint presentation — is now free, and can be downloaded here , if you want to bemuse an 11-year-old with a reference to Rihanna and Chris Brown’s destructive relationship, which ended before they were born.

Closing IFFOR is not going to cause anyone to lose any sleep, but it will nevertheless be interesting to see whether anyone objects to .xxx losing its “sponsored TLD” status when ICANN opens the contract to public comment.

GoDaddy now making over $1 billion a quarter

It doesn’t seem like five minutes ago that GoDaddy became the first domain registrar to top $1 billion in annual revenue. It was actually 2013. Now, it’s doing that in a quarter.

The company last night reported fourth-quarter revenue of $1.02 billion, almost half of which was from domains, up from $873.9 million a year earlier.

Domains revenue was up a whopping 23.6% at $497.3 million, but this was mainly due to aftermarket sales and the registry business.

The company does not report its domains under management, growth or renewal rates in its quarterly earnings announcements.

CFO Mark McCaffrey told analysts that up to two thirds of the growth could be attributed to the aftermarket, where domains sell at premium prices, and GoDaddy “saw an uptick in both volume and average deal size”.

He also highlighted GoDaddy Registry as a key growth contributor, due to the launch in Q4 of a “reputation protection solution” that I can only assume refers to the AdultBlock service that blocks trademarks in the company’s four porn gTLDs.

GoDaddy sent out renewal notices for AdultBlock, valued at as much as $30 million, in December.

It’s not currently possible to measure the success of AdultBlock from public data sources. GoDaddy expunged the roughly 80,000 blocked .xxx domains from its zone file on December 1. Whereas they previously resolved to a registry placeholder, now they do not resolve at all.

Domains revenue for the full year was $1.81 billion, up 19.5%. Including non-domains businesses, annual revenue was $3.81 billion, up 15%.

The company had 2021 net income of $242.8 million, reversing a loss of $494.1 million in 2020.

.xxx shows up in botnet top-five TLDs for the first time

It is a truth universally acknowledged that the cheaper a TLD, the more likely it is to be abused by bad actors, and that may be what happened to .xxx in the fourth quarter.

SpamHaus listed .xxx as its fourth most-abused TLD for botnet command and control domains in its newly published Q4 statistics, a new entry on the top 20 table that raised researchers’ eyebrows.

From zero, .xxx went up to 223 C&C domains in the period, sandwiched between .ga’s 143 and .xyz’s 396, SpamHaus said. It worked out to 2.4% of .xxx’s active domains, the compamny said.

.com was of course still the runaway leader, with 3,719 C&C domains. .top came in second, with 715 domains.

SpamHaus said:

We don’t often see new TLD entries within the top five of this Botnet C&C Top 20; however, .xxx, an adult TLD, run by registry ICM, has entered at #4. With less than 10,000 active domains but a total of 223 domains associated with botnet C&C activity in Q4 we can only assume that there are problems.

It’s noteworthy because .xxx is not a cheap TLD. With wholesale prices around $60, they usually sell for around $100 a year. Botnet operators, like other types of malefactor, usually choose cheap domains for their activities.

But in 2021 .xxx was celebrating its 10th anniversary, and at least one company was offering names at a .com-equivalent $10 a year, starting in the middle of the year and extending into Q4.

While .xxx registry ICM is now owned by GoDaddy, it was still part of MMX at the time the pricing promotion began.

GoDaddy gets another year to negotiate .xxx contract

ICANN and GoDaddy seem to have missed their deadline for long-term renewal of their .xxx registry agreement for a second time.

The contract was extended earlier this week until December 15, 2022, giving the parties another full year to bash out whatever amendments are needed.

The initial deal, signed in 2011, was due to expire March 31, but was extended until today to give more time for renegotiation.

.xxx was the last gTLD approved prior to the 2012 application round, and as such it has a few differences to the standard gTLD contract.

The fee structure is particularly complicated; originally, the registry had to pay ICANN $2 per domain, to stuff ICANN’s war chest for anticipated litigation, but that has been reduced through amendments over the years.

ICANN is always keen to bring older contracts into line with the standard Registry Agreement.

The .xxx contract, like legacy gTLDs before it, will be subject to public comment before approval.

GoDaddy is currently pushing renewals for its AdultBlock trademark-protection services.

Virgin territory as GoDaddy pushes $30 million porn domain renewals

Brand owners big and small are in for a potential surprise December 1, as their 10-year-old .xxx domain blocks expire and registrars bill their customers to convert them into a new annually-renewing GoDaddy service.

GoDaddy confirmed to DI today that it will “auto-convert” the old Sunrise B blocks, first sold by ICM Registry in 2011, to its new AdultBlock service, which provides essentially the same functionality but across four TLDs rather than one.

Tony Kirsch, head of professional services at GoDaddy Registry, said:

Registrars have been contacting all the Sunrise B owners and advising them that as of December 1 they will be grandfathered and automatically converted into an AdultBlock service, but they have a choice to expire that or stop that happening prior to December 1.

And if it is that they don’t do that before December 1, we’ll still give them a grace period of at least 45 days. If that happens they can then, as you’d normally do, just turn around to the registrar and say “We don’t want that” and we will of course refund the money.

This means that GoDaddy, which acquired .xxx and ICM from MMX earlier this year, is billing its .xxx registrar partners to convert and renew what could be as many as 81,000 Sunrise B blocks.

While the registry fee for AdultBlock has not been published, retail registrars I checked have priced the service at $370 to $400 per year, which we can probably assume is low-end pricing. Most .xxx domains are sold via the specialist brand-protection registrars like CSC and Markmonitor, which sometimes have more complex pricing.

So that’s something in the ballpark of $30 million worth of renewal invoices being sent out in the coming weeks, for something in many cases brand owners may have institutionally forgot about.

Kirsch said that AdultBlock was introduced by MMX about 18 months ago and that registrars have been preparing their customers for the Sunrise B expiration for some time.

Sunrise B was a program, unprecedented in the industry at the time, whereby trademark owners could pay a one-off fee — ICM charged its registrars about $160 wholesale — to have their brands removed from the available pool.

The domains exist in the .xxx zone file and resolve to a black page bearing the words “This domain has been reserved from registration”, but they’re not registered and usable like normal defensive or sunrise registrations would be.

Companies got to avoid not only the potential embarrassment of being porn-squatted, but also the hassle of having to explain to a tabloid reporter why they “owned” the .xxx domain in question.

The term of the Sunrise B block was 10 years. ICM told me at the time that this was because the company’s initial registry contract with ICANN only lasted for 10 years, so it was legally unable to sell longer-term blocks, but I’ve never been sure how much I buy that explanation.

Regardless, that 10 year period comes to an end in two weeks.

Because Sunrise B was unprecedented, this first renewal phase is also unprecedented. We’re in virgin territory (pun, of course, very much intended) here.

Will we see the industry’s first public “block junk drop”?

There are a number of reasons to believe trademark owners, assuming they don’t just blindly pay their registrar’s invoices, would choose to allow their blocks to expire or to ask for a refund after the fact.

First, the price has gone up — a lot.

While ICM charged $160 for a 10-year Sunrise B block (maybe marked up by registrars to a few hundred bucks) brand owners can expect to pay something like $3,000 retail for a single string blocked for 10 years.

But buyers do get a bit more bang for their buck. Unlike Sunrise B, AdultBlock also blocks the trademark in three additional GoDaddy-owned TLDs — .porn, .sex and .adult — as standard.

Kirsch said he expects buyers to see a 40% to 50% saving compared to the cost of defensively registering each domain individually.

Second, the appetite for defensive registrations has waned over the past 10 years, with trademark owners employing more nuanced approaches to brand protection, largely due to the flood of new gTLDs since 2013.

When .adult, .sex and .porn launched, without the possibility of Sunrise B blocks, they got about 2,000 regular sunrise registrations each. And that’s extraordinarily high — for most new gTLDs a couple hundred was a good turnout.

Third, the .xxx launch attracted a whole lot of controversy and overreaction, and the .xxx zone file today contains a lot of Sunrise B crap.

When I scrolled a little through the zone, cherry-picking silly-looking blocks in 2019, I found these examples:

100percentwholewheatthatkidslovetoeat.xxx, 101waystoleaveagameshow.xxx, 1firstnationalmergersandacquisitions.xxx, 1stchoiceliquorsuperstore.xxx, 2bupushingalltherightbuttons.xxx, 247claimsservicethesupportyouneed30minutesguaranteed.xxx, 3pathpowerdeliverysystembypioneermagneticsinc.xxx

Is it worth $400 a year to block the trademark “100 Percent Whole Wheat That Kids Love To Eat”? Is there any real danger of a cybersquatter going after that particular brand (apart from the fact that I’ve now written about it twice)?

Kirsch said a “small percentage” of Sunrise B owners have already said they don’t want to convert, but given that the rest will auto-convert, and that the registrars are doing all the customer-facing stuff, the company has limited visibility into likely uptake.

Brian King, director of policy at MarkMonitor, told us: “We generally encourage our clients to consider blocks. They can be cost effective and a lot of times clients would rather have their brand be unavailable without having to register in TLDs where they don’t want to own domain registrations for any number of reasons.”

One reason brand owners may want to consider converting to AdultBlock — it’s rumored that GoDaddy will be relaxing its eligibility criteria for .xxx next year, removing the requirement for registrants to have a nexus to the porn industry.

It’s always been kind of a bullshit rule, basically a hack to allow ICM to run a “sponsored” TLD under ICANN’s rules from the 2003 application round, but doing away with it would potentially make it easier for cybersquatters to get their hands on .xxx domains.

CSC told customers in a recent webinar that the rules are likely to be changed next year, increasing the risk of cybersquatting.

There’s some circumstantial evidence to suggest that CSC might be on to something — pretty much every “sponsored” gTLD from the same 2003 application round as .xxx has relaxed their reg rules to some extent, sometimes when their contracts come up for renewal and ICANN tries to normalize them with the text of the standard 2012-round agreement.

And GoDaddy’s .xxx contract with ICANN is being renegotiated right now. It was due to expire in March, but it was extended in February until December 15, a little under a month from now. We may soon see ICANN open up the new text for public comment.

Kirsch, who’s not part of the negotiations, could not confirm that the eligibility relaxation is going to happen or that it’s something GoDaddy is pushing for.

If it were to happen, it wouldn’t be for some time, and it wouldn’t necessarily impact on the December 1 deadline for Sunrise B conversions, which is going to be interesting to watch in its own right.

“There are registrations that are protecting people’s trademarks that are expiring and our primary objective here is to ensure that that protection continues, and that’s what we’ll do,” GoDaddy’s Kirsch said.

“If we just let them expire, it would create a lot of opportunity for brand infringement. Faced with that choice, our primary objective is to protect trademark owners,” he said.