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ICM sees 30,000 .xxx reservations in a day

Kevin Murphy, March 19, 2011, 16:38:03 (UTC), Domain Registries

ICM Registry is rapidly approaching the 250,000 mark for “pre-reserved” .xxx domain names, after racking up an extra 30,000 expressions of interest in less than 24 hours.

The counter on the ICM web site currently shows 243,972 domains have been reserved, compared to 211,942 at this time yesterday.

The counter ticked up by 2,000 domains in the 20 minutes it took me to write this post.

(UPDATE: The number of pre-reservations just passed 250,000, 24 hours after .xxx was approved.)

ICANN approved the .xxx top-level domain shortly after noon Pacific time yesterday, generating blogosphere buzz, a ton of Twitter traffic, and dozens of media stories worldwide.

An extra 30,000 domains is the same ball park as .CO Internet received following its commercial on Super Bowl Sunday last month.

But these free .xxx reservations will not necessarily translate into paid-for registrations, of course. Many people will be scared away from the fee, which I estimate is likely to be $70 to $100 a year.

But even if just one fifth convert, we’re talking about $2.5 million annually into ICM’s pocket, and another $500,000 to fund IFFOR, its sponsoring body. ICM expects to have at least 300,000 registrations in this first year.

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Comments (2)

  1. Hello

    We are placing our bets on the .COM Channel winning this war, if left to open markets without any interference from other sources. We have written about the .com Channels dominance for years now on our Blog.

    The same dynamics that power the valuations and clout of the .COM Channel will be in play. We are advising our clients to steer clear of XXX.

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)

  2. theo says:

    Hi Jeff.

    Good advise all in all. However i would not be surprised *conspiracy mode enabled* that this will enable more internet regulation.

    ICM has all the ingredients on the table. It only needs a few goverments to push the adult industry into this extension. Could mean proffit for domain investors..

    Also will enable easier regulation on the internet. Is this going tobe reallity soon ? I dunno. I am already suprised that a one man show like Legitscript can decide what is legit or not.

    Homeland security taking down websites and arresting people for hollywood. Intresting times for sure.

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