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Moment of truth as .music domains finally go on sale

Kevin Murphy, October 1, 2024, 08:37:46 (UTC), Domain Registries

After a wait of over 15 years, startup registry DotMusic is bringing .music domains to general availability today.

A week-long Early Access Period is due to start this afternoon, with prices initially measured in the thousands of dollars, before regular GA with standard pricing — around $60 retail — kicks off October 8.

Participating registrar 101domain has published an EAP price list and timetable, showing prices starting at $11,999 today, dropping to $6,299, $1,999, $799, $199, $169, and $139 over the following six days. The prices drop at 1600 UTC each day.

While .music is certainly among the strongest strings to emerge from the new gTLD program to date, there are substantial, self-imposed barriers to broad adoption.

.music is a rare example of a “Community” gTLD, with additional restrictions — built into its ICANN registry contract — on who can register names and what kind of content they can publish.

DotMusic’s published policies say that registrants must verify their identities and connection to the music industry and obtain a special code called a Music ID within 90 days of registration.

Newly registered domains will be on Registry Server Hold Status until this code is obtained, meaning they won’t be included in the .music zone file and won’t resolve on the internet.

Failure to obtain the Music ID within 90 days means DotMusic can delete or suspend the domain with no refunds. After a registrant has a .music ID, it can be reused to activate subsequent registrations.

A sister company of DotMusic called ID.music will be responsible for verifying the identity of registrants and their “nexus” to the music industry. It announced last week it’s partnered with a company called Shufti to verify IDs.

DotMusic is building additional services around the Music ID. A Music Hub is expected to feature services designed to help artists connect with and cultivate their fan base.

The launch so far appears to be a bit messy, with not much hype and some confusion about certain details, which is worrying given how long .music has been under development.

Domains being promoted for Music Hub services supposedly available at launch, such as search.music and channels.music, do not appear in the latest .music zone file and do not resolve.

It’s also not entirely clear what the official registry web site is. IANA lists nic.music, but music.us and get.music have also been used and registry.music appears to be the most up-to-date.

CentralNic is also being touted as .music’s back-end registry services provider both on the registry’s registrar-onboarding web site and by some participating registrars, but I’m pretty certain DotMusic switched to Tucows a few months ago.

gTLDs with onerous registration restrictions historically have not fared particularly well in the market, where registrars are not keen on products that cause shopping cart friction or risk spawning support calls.

DotMusic seems to done itself a favor by making registrant verification a post-registration hoop to jump through, moving most of the complexity to the registry.

.music had 213 domains in its zone file yesterday but, due to the restrictions, it’s going to be difficult to use this metric to judge the success of the launch in future.

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