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After long battle, first Bulgarian IDN domain goes live

Bulgarians finally have the ability to register domain names in their native Cyrillic script, after years of fighting with ICANN.
The domain Имена.бг, which translates as “names.bg” went live on the internet this week, according to local reports.
Bulgaria was one of the first countries to ask for a internationalized domain name version of its ccTLD, almost seven years ago, but it was rejected by ICANN in 2010.
The requested .бг was found too similar to Brazil’s existing Latin-script ccTLD .br. Evaluators thought the risk of phishing and other types of attacks was too high.
The requested string didn’t change, but ICANN processes were adapted to allow appeals and a new method for establishing similarity was established.
On appeal, .бг was determined to be less prone to confusion with .br than existing pairs of Latin ccTLDs are with each other, ergo should be approved.
Имена.бг does not yet directly resolve (for me at least) from the Google Chrome address bar. It’s treated as a web search instead. But clicking on links to it does work.
The new ccTLD, which is .xn--90ae in the DNS, was delegated last week.
The registry is Imena.bg (which also means “names.bg”), based in Sofia and partially owned by Register.bg, the .bg registry.
Despite the long battle, the success of .бг is by no means assured. IDNs have a patchy record worldwide.
It’s true that Russians went nuts for their .рф (.rf for Russian Federation) ccTLD during its scandal-rocked launch in 2010, but Arabic IDNs have had hardly any interest and the current boom in China seems to be largely concentrated on Latin-script TLDs.
.бг is expected to open for general registration in the fourth quarter.
I guess we’ll have to wait until at least next year to discover whether the concerns about confusion with .br were well-founded.

Bulgaria looking for an IDN registry operator

The Bulgarian government is looking for a company to run the registry for its recently awarded .бг internationalized domain name.
.бг is the Cyrillic equivalent of .bg, the nation’s existing ccTLD.
After a tortuous battle through ICANN’s IDN ccTLD Fast Track process — where it was repeatedly rejected for looking too much like Brazil’s .br — the string was finally approved after an appeal last October.
The RFP is being carried out by the Ministry of Transport, Information Technology and Communications and will be open for the next 90 days.
MTITC says the winner will be registry whose proposal most closely adheres to a “principles and requirements” document, which is currently a dead link on the ministry web site.
There’s no government money on offer, but the winner will be supported in its request to IANA for delegation of the TLD.
I gather that the bidding is open to any European Union company.

Who really uses IDNs? [Guest Post]

Stéphane Van Gelder, November 19, 2012, Domain Tech

Are Internationalised Domain Names really useful, or just a way for an ASCII-focused internet governance community to feel better about itself?
Beyond all the hoopla about ICANN’s 2009 program to enable countries to operate their own non-Latin script internet suffixes (aka the “IDN ccTLD Fast Track”), what should really matter is the Internet user.
Yes, those sitting in ICANN meeting rooms at the time, listening to the hyperbole about how the internet was now going truly global probably felt like they were feeding the hungry and bringing peace to the world. But do people actually use IDNs?
I will admit that at the time, I was dubious. Of course, saying so in ICANN circles would have been akin to wearing a “Camembert is bad” t-shirt in the streets of Paris: poor form! But still, I couldn’t help ask myself if having a single one-language system unite the world was actually such a bad thing?
“How would you like it if the Internet had been invented in China and you had to use their alphabet,” was the usual rebuke I got if I ever dared to doubt out loud. And there really is no arguing with that. If the internet was Chinese, I’d want the Mandarin version of ICANN to roll out IDNs pretty sharpish.
Nonetheless, can the usefulness of IDNs still be questioned?
Facebook in Latin
Talking to a local internet expert whilst attending last week’s excellent Domain Forum in Sofia, Bulgaria, the answer would seem to be a surprising yes.
“Why would kids in this country use IDNs,” I was told when I suggested that, surely, Bulgaria must be excited about the prospect of natural language web addresses. “What worries the authorities here is the fact that kids are using Latin scripts so much on social media sites that they don’t even know how to write in Cyrillic anymore! So even if they could use IDN web and email addresses, why would they? They want to communicate like everyone else does on Facebook.”
In truth, Bulgaria’s view may be skewed by the horrible experience it’s had with ICANN’s IDN Fast Track. The country was refused its own IDN country code due to a perceived similarity with another TLD that no-one in Bulgaria really feels is warranted. But not all potential IDN users feel they are useless. Neighbors in Russia tell of a different IDN experience.
The Russian registry saw stunning initial take-up when it opened the IDN .РФ (.RF for Russian Federation) to general consumption on November 11, 2010. Registration volumes were explosive, with almost 600,000 names registered in the first month. Strong growth continued for a year, hitting a peak of 937,913 registered names in December 2011.
No profit
But the following month, that number fell off a cliff. Total registrations dropped to 844,153 in January 2012. “Initial registrations were driven in part by speculators,” explains ccTLD .RU’s Leonid Todorov. “But when people saw they couldn’t make huge profits on the domains, they started letting them go.”
Even so, .РФ remains a real success. Although November 2012 figures show a year on year decline of 8.63%, the TLD still sports a whopping 845,037 names.
At 66%, .РФ has a slightly lower renewal rate than ASCII Russian equivalent .ru (73%), probably because of those day-one speculators, but it remains widely used. Current delegation figures (i.e. the number of domain names that are actually used for email or websites) stand at a commendable 70% and have not stopped rising since .РФ opened in 2010 with a 45% delegation rate.
The Cyrillic Russian domain sees a vast predominance of personal use, with 77% percent of domains being registered by individuals. “Russians care deeply about their national identity,” says my Bulgarian friend when I suggest that IDNs do seem to matter in some Cyrillic-using countries. “To them, Dot RF is a matter of national pride.”
National pride
So IDNs may not really be all that different from ASCII domain names, with take-up depending on perceived use or value. Europe’s IDN experience seems to confirm this, as European registry EURid’s Giovanni Seppia explained in Sofia.
He revealed that since EURid introduced IDNs on December 11, 2009, registrations reached a peak of around 70,000 (a mere fraction of the 3.7 million names currently registered in the .eu space) before dropping off quite sharply.
Why? Well .eu IDNs may not hold much potential for real use or investment value for Europeans. Although web use is possible with IDNs, software primarily designed for an ASCII-only world does not always make it easy.
Email capability would be a real boost, but so far only the Chinese seem to have enabled it for their local script domains. The Chinese registry recently announced this, without giving details on how the use of all-Chinese character email addresses has been implemented or which email clients support IDNs.
Whatever the technology, countries which combine national pride and a character set far removed from our own probably see more desire for IDNs. With two years of hindsight, Russia obviously loves its IDN. And as other countries like China bring more elaborate IDN capabilities online, demand should grow and force even this IDN skeptic to recognize the new character(s) of the internet.
This is a guest post written by Stéphane Van Gelder, strategy director for NetNames. He has served as chair of the GNSO Council and is currently a member of ICANN’s Nominating Committee.

ICANN won’t say who rejected Bulgarian IDN

Kevin Murphy, February 17, 2012, Domain Policy

ICANN has declined to name the people responsible for rejecting .бг, the proposed Cyrllic country-code domain for Bulgaria.
Security consultant George Todoroff filed a Documentary Information Disclosure Policy request with ICANN a month ago, asking for the names of the six people on the DNS Stability Panel.
That’s the panel, managed by Interisle Consulting Group, that decided .бг looks too much like Brazil’s .br to be safely introduced to the internet.
But Todoroff found out today that his DIDP request was declined. ICANN said that it does not have records of the panelists’ names and that even if it did, it would not release them.
The information could contain trade secrets or commercially sensitive information and could compromise decision-making, ICANN said. These are all reasons to reject DIDP requests.
It’s pretty clear the Bulgarians are not going to quit pressing for .бг any time soon, despite being advised to give up by ICANN CEO Rod Beckstrom recently.
The application for .бг was made under ICANN’s IDN ccTLD Fast Track program, which has approved a couple dozen non-Latin ccTLDs, and rejected one other.
Todoroff wrote an article for CircleID in November 2010 explaining why he thinks .бг is not dangerous.

Bulgaria told to forget about .бг

Kevin Murphy, December 1, 2011, Domain Policy

ICANN CEO Rod Beckstrom has advised Bulgarians to admit defeat in their ongoing campaign to have .бг approved as a local-script top-level domain to match .bg.
The country’s application for the Cyrillic label was rejected by ICANN’s IDN ccTLD Fast Track program last year because it was found to look too similar to Brazil’s .br.
Nevertheless, the local government and domain name groups have continued to press for the right of appeal, and have indicated they may apply again.
But in an interview with Novinite published today, Beckstrom says:

I would advise the Bulgarians to go for something else. The initial application for .бг was unsuccessful.
The job of ICANN, the organization, is to implement the policies that are developed by the global communities. Those communities did not allow the initial application to go through because of potential visual confusion. So I think the Bulgarians can go back and they can choose what they want to apply for.
The Bulgarians can apply for a three-character name, they can apply for .българия in Cyrillic, it’s really up to the local community.

He goes on to say that Bulgarians could wait for a change in policies then apply again, they could change their desired string, or they could abandon their plans altogether.
However, surveys have found little appetite among the Bulgarian public for alternative strings such as .бгр, .българия, .бя or .бъл.
It’s a tricky problem for ICANN, which is first and foremost tasked with ensuring DNS stability and security.
Confusingly similar TLDs lend themselves to security risks such as phishing, and my understanding is that if .бг were to be approved it would face opposition from interests in Brazil.
The Novinite interview also touches on the possibilities of .софия and .Пловдив, to represent the Bulgarian cities of Sofia and Plovdiv.
The .бг issue was the subject of some apparently heated discussion during the recent Domain Forum new gTLDs conference in Sofia, but I understand Beckstrom had left before that part of the agenda.
You can now watch the entire Domain Forum, including Beckstrom’s introductory keynote, for free on YouTube.

ICANN rejects Bulgarian IDN info request

Kevin Murphy, January 3, 2011, Domain Registries

A Bulgarian domain name association has had its request for information about ICANN’s rejection of the domain .бг itself rejected.
As I blogged last month, Uninet had filed a Documentary Information Disclosure Policy request with ICANN, asking it to publish its reasons for rejecting the Cyrillic ccTLD.
The organization wants to run .бг, which is broadly supported in Bulgaria, despite the fact that ICANN has found it would be confusingly similar to Brazil’s .br.
Uninet believes it needs more information about why the string was rejected, in advance of a planned appeal of its rejection under the IDN ccTLD Fast Track process.
But the group has now heard that its request “falls under multiple Defined Conditions of Nondisclosure set forth in the DIDP” because it covers internal communications and “trade secrets”, among other things.
ICANN’s response suggests instead that Uninet contact the Bulgarian government for the information.
I’m told that Uninet may now file a Reconsideration Request in order to get the data it needs, although I suspect that’s probably optimistic.
Ironically, neither Uninet’s request nor the ICANN response (pdf) have been published on its DIDP page.

Bulgarians step up ICANN protest

Kevin Murphy, December 2, 2010, Domain Policy

A domain name registrar association from Bulgaria is laying the groundwork to appeal ICANN’s rejection of the country’s proposed Cyrillic top-level domain.
Uninet has filed a Documentary Information Disclosure Policy request, asking ICANN to publish its reasons for turning down the .бг (.bg) application and the criteria it used.
The domain, which had the backing of the Bulgarian government and people, was rejected in May on the grounds that it is “confusingly similar to an existing TLD”, believed to be Brazil’s .br.
In order to prepare for a future appeal, the Uninet organization wants ICANN to release:

1. The DNS Stability panel working criteria (or parts of it) that were applied to evaluate and subsequently reject the Bulgarian application.
2. The decision of the DNS Stability panel, used to reject the Bulgarian application.

While the ICANN panel’s decision isn’t exactly a state secret (even I have a copy), there seems to be a feeling in Bulgaria that ICANN may not have released all of its reasoning.
The document does not, for example, specify which TLD .бг is confusingly similar to.
It does, however, reveal just how strict ICANN is when it comes to evaluating IDN domains, including a default assumption that any two-letter string is confusing.

We note that two-character strings consisting of Unicode code points in the Latin, Greek, and Cyrillic script blocks are intrinsically confusable with currently defined or potential future country code TLD

We therefore apply a very conservative standard in our assessment of applied-for strings that consist of two Greek, Cyrillic, or Latin characters, including a default presumption of confusability to which exceptions may be made in specific cases.

Uninet said that the Bulgarian government plans to challenge the .бг decision if and when ICANN revises its existing IDN ccTLD Fast Track program to create an appeals process. It wrote:

Many people have criticized the lack of transparency and appeal options in this process, but after the ongoing public comment period we hope that it would be amended by the ICANN Board and the Bulgarian government (as a requester) will have the chance to apply for a re-evaluation of the proposed string.

In the meantime, the Bulgarian government’s IT ministry today started encouraging its citizens to write to ICANN to demand that its application is re-evaluated.
Several already have.

Rejected Bulgarians want ICANN appeal

Kevin Murphy, November 29, 2010, Domain Registries

A handful of Bulgarian internet users have asked ICANN for the right to appeal the rejection of .бг, the proposed Cyrillic country-code top-level domain.
ICANN has received five emails from from the country in the last week, all expressing frustration that .бг (.bg) was turned down with no public explanation and no right to reply.
The string was rejected in May due to what ICANN determined was its confusing visual similarity with Brazil’s ccTLD, .br.
Polls of the Bulgarian people have been unable to find consensus on a suitable alternative, and the government has repeatedly said it would like to apply again or appeal.
Whether to introduce a right of appeal for rejected applicants is one of the topics ICANN is currently soliciting comments on as part of the review of its IDN ccTLD Fast Track program.
Bulgarian freelance developer Stoyan Danev wrote in his comment:

The Bulgarian community has clearly demonstrated that selecting another string is unacceptable and if the proposed one is not approved, Bulgaria will remain WITHOUT an IDN ccTLD. This is really against the ICANN policy of making Internet accessible to everyone.

He questioned whether .бг really is confusable with .br, linking to the Unicode web site, which suggests that б can be confused with 6 but not b, to prove his point.
Another commenter suggested that that the .бг registry could make it a matter of policy to only accept registrations at the second level that include at least one uniquely Cyrillic character.

Review reveals ccTLD fast-track criticisms

Kevin Murphy, October 25, 2010, Domain Registries

ICANN has launched a review of its internationalized domain name fast-track process, revealing a number of criticisms its country-code domain applicants have apparently had.
The IDN ccTLD Fast Track Process is a way for ccTLD operators to quickly start selling fully non-Latin domains in their own local script.
It’s so far been successfully used to delegate IDN ccTLDs in Arabic, Chinese and Cyrillic scripts, among others.
ICANN now wants to know if it should make any improvements to the process and has opened a 60-day public comment period to solicit suggestions.
Because quite a lot of the Fast Track takes place behind closed doors, ICANN has also offered up a fairly revealing list of possible discussion topics.
It appears that the process has created new pressure points between ICANN and international governments, which are often formally affiliated with their ccTLDs.
For example, some governments dislike the fact that Fast Track requires the applicant to show support for its chosen string from its local community. ICANN reported:

Some [applicants] do not find it necessary to demonstrate community support for the string nor the manager. The reason being that such decisions can be made by government entities, and the need for support undermines the authority of the government in the country or territory.

There also appears to have been a bit of push-back from governments on the issue of “meaningfulness”, where applicants have to show their requested string adequately represents their territory’s name.
ICANN said:

Some requesters have stated that this requirement is not necessary in cases where the strings requested are agreed to by the government and otherwise seem obviously meaningful.

In a concession to governments with sovereignty or financial concerns, ICANN does not charge an up-front fee for handling IDN ccTLD requests under the Fast Track.
Instead, it “recommends” a processing fee of $26,000 per string, which it invoices toward the end of the process, plus an ongoing 1-3% of IDN registration revenue.
So far, it has received $106,000 (covering presumably four strings, accounting for exchange rates), indicating that there are 11 IDN ccTLDs currently in the root that have not yet been paid for.
It will be interesting to see how many ccTLDs ultimately choose to pay up, and how many are happy for ICANN’s costs to be covered by fees paid by gTLD registrants like me and you.
The Fast Track review may also cover the topic of disputes and appeals. Currently, there is no dedicated mechanism by which a ccTLD that has had its requested string rejected can ask for reconsideration.
ICANN asks whether this should be changed.
Earlier this year, Bulgaria had its request for .бг (.bg) declined on the grounds that it looks too much like Brazil’s Latin ccTLD, .br and said it planned to appeal.
The ICANN public comment period, with the full list of suggested discussion topics, can be found here.

Bulgaria to appeal ICANN rejection

Kevin Murphy, September 15, 2010, Domain Registries

The Bulgarian government will appeal ICANN’s rejection of .бг, its proposed Cyrillic-script version of the .bg country-code top-level domain, according to reports.
“We have reasons to hope that our proposal may be accepted by the end of next year,” Deputy Transport Minister Parvan Rusinov said, according to Novinite.com.
ICANN rejected the string earlier this year due to its confusing similarity to Brazil’s ccTLD, .br.
The Bulgarian government conducted a online poll, offering its citizens the choice of a few lengthier alternatives, but .бг still came back the winner.
In today’s reports, Rusinov is quoted saying that the government could either file a modified application, or wait for the launch of an appeals procedure in 2011.
It does not appear that the IDN ccTLD Fast Track process currently allows appeals, so I can only assume that such a mechanism is under consideration as part of the upcoming process review. It has been rumored.
ICANN doesn’t talk about IDN fast track applications until they are approved, but Bulgaria’s government has been happily chatting to the local press for months.
Technology minister Alexander Tsvetkov was quoted back in June saying that the country would ask ICANN to reconsider its decision. If he meant a Reconsideration Request, that never happened.