Is this the first Next Round new gTLD contention battle?
It had to happen sooner or later. With a few dozen would-be new gTLD applicants breaking cover over the last year or so, we seem to have our first clash and our first potential 2026-round contention set.
The sought-after contested gTLD is .chain, which now has two announced hopefuls after blockchain-based alternative naming system Freename.io yesterday revealed it wants the string.
“The company intends to apply for .chain, .token, .metaverse and a variety of other gTLDs,” Freename said. “Freename will also submit applications on behalf of third-party customers in this new gTLDs round.”
Freename, if it follows through, is likely to face competition from at least one other applicant, a company called 3DNS, which in June announced plans to apply for .chain and .super.
3DNS has Intercap as its registry partner, while Freename is partnered with registry ShortDot on a joint venture called WebUnited.
Freename already sells blockchain-based names that use .chain as an extension, while 3DNS sells third-level DNS domains under .chain.box that it hopes to upgrade to second-level names should it win the ICANN contest.
In truth, I’d be incredibly surprised if these are the only two companies to apply for .chain, which is a shortened version of “blockchain” and likely to be an attractive string with the whole crypto/”Web3″ crowd.
Under ICANN’s under-development rules, the exact process for resolving contention sets is still up in the air, with more clarity hoped for over the next few months.
ICANN has confirmed that it intends to ban private auctions in the next round, but has also come up with a new second-choice alternate string option that is already causing grumbling in the policy-making community.
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