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Emoji domains get a 😟 after broad study

Kevin Murphy, October 28, 2019, Domain Tech

Domain names containing emojis are a security risk and not recommended, according to a pretty comprehensive review by an ICANN study group.
The Country-Code Names Supporting Organization has delivered the results of its 12-person, 18-month Emoji Study Group, which was tasked with looking into the problems emoji domains can cause, review current policy, and talk to ccTLD registries that currently permit emoji domains.
The ESG didn’t have a lot of power, and its recommendations are basically an exercise in can-kicking, but it’s easily the most comprehensive overview of the issues surrounding emoji domains that I’ve ever come across.
It’s 30 pages long, and you can read it here (pdf).
Emojis are currently banned in gTLDs, where ICANN has to approve new Unicode tables before they can be used by registries at the second level, under its internationalized domain name policy, IDNA 2008.
But ccTLDs, which are not contracted with ICANN, have a lot more flexibility. There are 15 ccTLDs — almost all representing small islands or low-penetration African nations — that currently permit emoji domains, the ESG found.
That’s about 6% of Latin-script ccTLDs out there today. These TLDs are .az, .cf, .fm, .je, .ga, .ge, .gg, .gq, .ml, .st, .to, .tk, .uz, .vu, and .ws.
Five of them, including .tk, are run by notorious freebie registry Freenom, but perhaps the best-known is .ws, where major brands such as Budweiser and Coca-Cola have run marketing campaigns in the past.
The main problem with emojis is the potential for confusing similarity, and the ESG report does a pretty good job of enumerating the ways confusability can arise. Take its comparison of multiple applications’ version of the exact same “grinning face” emoji, for example:
Emoji comparison
If you saw a domain containing one of those in marketing on one platform, would you be able to confidently navigate to the site on another? I doubt I would.
There’s also variations in how registrars handle emojis on their storefronts, the report found. On some you can search with an emoji, on others you’ll need to type out the xn-- prefixed Punycode translation longhand.
In terms of recommendations, the ESG basically just asked ICANN to keep an eye on the situation, to come to a better definition of what an emoji actually is, and to reach out for information to the ccTLDs accepting emojis, which apparently haven’t been keen on opening up so far.
Despite the lack of closure, it’s a pretty good read if you’re interested in this kind of thing.

Emoji domains now easier to use

Kevin Murphy, September 25, 2018, Domain Tech

Emoji domains have become marginally easier to navigate to in the last month, following an update to Google’s Chrome browser.
Google has added “Emoji” to the context menu that appears when users right-click in any editable text field — including the address/search bar.
Clicking the option brings up a searchable list of common emojis that can be inserted into the address bar for either search or, with the addition of a typed-in TLD, navigation.
TLDs currently supporting emojis include .ws, .fm and .to. ICANN has ruled out support for emojis in the gTLDs for security reasons.
When the domain is resolved, the emojis render in the address bar as Punycode-converted Latin characters beginning with the usual “xn--” prefix, at least under my default configuration.
The whole process is still a bit fiddly, so I wouldn’t all rush out to build your businesses on emoji domains just yet.
The context menu feature appears to have been on the experimental track in Chrome for at least a month, but was more recently turned on by default, at least on all the Chrome 69 installs I’ve tested.
If you don’t get the emoji option in your context menu, you should be able to turn it on by navigating to chrome://flags/#enable-emoji-context-menu and selecting the Enabled option.

dotFM offers $1.1 million stash of emoji domains

Kevin Murphy, April 16, 2018, Domain Registries

BRS Media has started selling emoji domain names in its .fm ccTLD, and some of the more commonly used ones are quite pricey.
While a vanilla emoji will go for the standard .fm price of $95.95 a year when bought from dotFM’s web site, the company has set aside about 500 domains as “premiums”.
These reserved domains start at $995 for the first year, running to $4,995, according to a published price list.
In total, dotFM is sitting on a stash of premiums worth, it reckons, over $1.1 million in the first year.
The current Unicode standard supports 2,789 emojis, so if BRS manages to sell the lot it’s looking at a not-bad $267,000 a year in renewals.
Kicking off the registration process appears to be as simple as copy-pasting an emoji into the dotFM search box, but that may not work at its partner registrars.
It’s worth noting that emoji domains are what you might call an acquired taste, mainly attractive for their novelty value and not the kind of place you’d want to run your primary web site.
They’re also basically banned by ICANN policy in the gTLD space.
.fm is the ccTLD for Micronesia which BRS has been running as an open, if niche, TLD for the radio market for the last 20 years.

Emojis coming to another ccTLD

Kevin Murphy, January 24, 2018, Domain Registries

dotFM is to make emoji domain names available in the .fm ccTLD it manages.
The company said today that it’s currently taking expressions of interest in ‘premium’ emoji inventory, and that such domains will be registerable at an unspecified point in future.
It’s published a list of single-emoji domains it plans to sell.
Emoji domains “will be available based on Unicode Consortium Emoji Version 5.0 standards using single code point; and allowing a mix of letters and emoji characters under the top-level .FM, as well as the dotRadio extensions, .RADIO.fm and .RADIO.am”, dotFM said.
Very few TLDs allow emojis to be registered today.
The most prominent is .ws, which is Western Samoa’s ccTLD, marketed as an abbreviation for “web site”.
.fm is the ccTLD for Micronesia, but dotFM markets it to radio stations.
As ccTLDs, they’re not subject to ICANN rules that essentially ban them contractually in gTLDs.
Emojis use the same encoding as internationalized domain names, but do not feature in the IDN standards because they’re not used in real spoken languages.
Emoji domains are usually considered not entirely practical due to the inconsistent ways they can be rendered by applications.

Trademark Clearinghouse to get tested out on three existing TLDs

Kevin Murphy, April 6, 2013, Domain Services

Three already-live TLDs are going to use the Trademark Clearinghouse to handle sunrise periods, possibly before the first new gTLDs launch.
BRS Media is set to use the TMCH, albeit indirectly, in its launch of third-level domains under .radio.am and .radio.fm, which it plans to launch soon as a budget alternative to .am and .fm.
The company has hired TM.Biz, the trademark validation firm affiliated with EnCirca, to handle its sunrise, and TM.biz says it will allow brand owners to leverage Clearinghouse records.
Trademark owners will be able to submit raw trademarks for validation as in previous sunrises, but TM.Biz will also allow them to submit Signed Mark Data (SMD) files, if they have them, instead.
Encrypted SMD files are created by the TMCH after validation, so the trademarks and the strings they represent are pre-validated.
There’ll presumably be some cost benefit of using SMD files, but pricing has not yet been disclosed.
Separately, Employ Media said today that it’s getting ready to enter the final stage of its .jobs liberalization, opening up the gTLD to essentially any string and essentially any registrant.
The company will also use the TMCH for its sunrise period, according to an ICANN press release, though the full details and timing have not yet been announced.
Unusually, .jobs is a gTLD that hasn’t already had a sunrise — its original business model only allowed vetted company-name registrations.
The TMCH is already accepting submissions from trademark owners, but it’s not yet integrated with registries and registrars.

First post-approval new gTLD bids announced

Kevin Murphy, June 21, 2011, Domain Registries

After ICANN approved its new generic top-level domains program here in Singapore on Monday, many people I spoke to predicted a new “quiet period” for gTLD application announcements.
There’s a feeling among some that there’s little to be gained now from revealing what gTLD you plan to apply for, particularly if you’re a smaller player that could easily be out-bid by a larger, later applicant.
Nevertheless, today we have the news that GJB Partners plans to apply for .jewelers, one of the narrowest niche gTLDs to be announced to date.
GJB’s managing partner is George Bundy, CEO of .fm and .am registry BRS Media, which also plans to apply for .radio.
I imagine the choice of string took some thought – it’s plural rather than singular, US rather than UK English (in which it would be “.jeweller”).
In such cases, you only need to pick one. If this bid is successful, ICANN’s confusing similarity rules will make sure that .jeweller, .jeweler and .jewellers never see the light of day.
Also emerging this week, the city of Tokyo has announced that it will seek a .tokyo delegation, and is calling for expressions of interest.
That news follows the announcement last week of a commercial bidder for the .okinawa and .ryukyu geo-TLDs, to represent the Japanese region of Okinawa.