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Second new gTLD contention set revealed

Kevin Murphy, February 27, 2025, Domain Registries

The first showdown between new gTLD application consultants D3 Global and Unstoppable Domains has emerged, with the announcement this week of a bid for a cartoons-themed gTLD by a D3 client.

D3 said in a press release it has partnered with outfits called Animecoin Foundation and Azuki to apply to ICANN for .anime, representing the Japanese art form, when the next application round opens a bit over a year from now.

Together, the two D3 partners provide a cryptocurrency designed to enable people to trade digital art NFTs, and the NFTs themselves.

But the expected .anime application is not the first to be publicly announced. Last June, Unstoppable said it’s planning to apply for .manga and .anime with a client called Kintsugi Global.

It’s the second likely contention set between publicly announced applicants. Freename.io and 3DNS have both separately announced bids for .chain, of course intended for blockchain-related usage.

The next application window is scheduled to open April 2026 or thereabouts. There are multiple ways contention sets can be resolved under the current rules, but the main one is expected to be an ICANN-managed auction.

ICANN turns down money from blockchain alt-root

Kevin Murphy, August 23, 2023, Domain Policy

It seems ICANN is turning down free money from blockchain alt-root providers, apparently as a matter of principle.

We hear one such alt-root, Freename.io, tried to sponsor the upcoming ICANN 78 meeting in Hamburg, but was rebuffed.

“At this time, ICANN is not interested in having Freename serve as a sponsor and will not be moving forward with a sponsorship agreement,” the Org told the company in an unsigned email.

Freename had offered to be a general sponsor, and not at the cheapest tier, I’m told.

ICANN sponsorship offers typically start in the low thousands but can get up to six figures at the higher tiers. Sponsorship is overall a very small part of ICANN’s revenue.

Org has become increasingly rattled in recent years with the proliferation of alt-roots, which have been gradually gaining market acceptance while ICANN’s own efforts to expand the domain universe languish in interminable policy knots.

ICANN delayed the sale of the UNR portfolio of gTLDs until buyers renounced their ownership rights to blockchain versions of their authoritative root strings.

Clearly, splashing an alt-root’s branding all over an ICANN stage would be seen as problematic.

Freename.io plans to attend the Hamburg meeting anyway.