Melbourne IT to relaunch, return to roots, after $3.4 million acquisition

Australian registrar Webcentral.au is to revive its Melbourne IT brand with a renewed focus on the corporate domains market, following the AUD 5 million ($3.4 million) acquisition of a smaller rival.

The company said today it’s buying registrar New Domain Services and bringing its CEO, Jonathan Horne, on board as the new boss of Melbourne IT, which divested its corporate domains arm to CSCGlobal in 2013.

Webcentral now says it plans to “relaunch the Melbourne IT brand and business and pursue growth opportunities in the corporate domains services sector”, returning the company to its roots.

New Domain has revenue of AUD 2 million and EBITDA of AUD 1.2 million, with 25,000 customers, the company said.

Melbourne IT was among the first handful of registrars to be accredited by ICANN when it broke up Network Solutions’ monopoly in the late 1990s.

Webcentral to change its branding yet again after tricky takeover

Pioneering Aussie registrar Webcentral is to undergo yet another rebranding under its new ownership.

The company said last week that its new strategy “will include the transition to a single brand, with a standardised set of core products”.

It also plans to bring its customer support back to Australia. It is currently outsourced overseas.

Its current brands include Melbourne IT, Netregistry, WME and Domainz. There’s no word on which of these, if any, will survive.

The company was founded as Melbourne IT and became one of the first half-dozen registrars accredited by ICANN over two decades ago.

It rebranded as Arq Group in 2018 after a series of acquisitions, and then again to Webcentral Group last year after a series of divestitures.

Late last year, it became majority-owned by a company called 5G Networks, beating a rival offer from Web.com.

That takeover is currently subject to protests to government regulators by shareholder Keybridge Capital, which believes the 5G takeover was coerced.

Web.com acquires another of the original five registrars

Consolidation in the domain industry continues apace, with Web.com bringing one of the remaining original five competitive registrars into its stable for AUD 12.2 million ($8.3 million) in cash.

It’s acquiring an Australian company called Webcentral Group, which until last month was known as ARQ Group and before that as Melbourne IT.

Webcentral also runs the retail registrars Netregistry and, in New Zealand, Domainz. It has about 330,000 customers, though not all are registrants.

Web.com says the deal gives it a deeper footprint in the Aussie, Kiwi and Southeast Asian markets.

My records show that Webcentral had about 130,000 domains under management at the end of March on its Melbourne IT tag, down by about 6,000 year over year. That’s not counting regs in ccTLDs such as .au.

Netregistry had another 113,000 gTLD domains, down from 129,000 a year earlier.

After the deal closes, Web.com will own the three oldest active registrars as measured by IANA ID — Network Solutions, Register.com and now Melbourne IT. The latter two were among the first five to go live after ICANN introduced competition at the registrar level in 1999.

For Webcentral, the deal marks the conclusion of a three-stage sell-off that started over a year ago when it sold its TPP Wholesale business to UK consolidator CentralNic.

Then, this February, it announced the sale of its enterprise unit to private equity for AUD 36 million ($25 million). It had been publicly looking for a buyer for its remaining SMB registrar business for many months.

The root cause of the sell-offs appears to be the company’s crippling debt.

Webcentral had expected to be hit unfavorably by the coronavirus pandemic, but that was largely due to its exposure to the digital marketing market, via its WME brand, rather than dwindling domain sales.

GoDaddy blamed the same problem for its recently announced layoffs.

Webcentral is currently listed on the Australian Stock Exchange. Web.com itself fell into private equity hands in a $2 billion deal in 2018.

CentralNic grabs more of the reseller market with $16.5 million acquisition

CentralNic is living up to its self-described role as an industry “consolidator” with the acquisition of Australian domain wholesaler TPP Wholesale.
The company, assuming it manages to find the financial backing, will pay AUD 24 million ($16.5 million) for the business, currently a unit of ARQ Group (formerly known as Melbourne IT).
TPP has 14,000 resellers and 840,000 domains under management, including 19% of all .com.au registrations, according to CentralNic.
The company reckons the unit had revenue of AUD 17 million ($11.7 million) and EBITDA of AUD 3.9 million ($2.7 million) in 2018, which makes the purchase look like a bit of a bargain when compared to its acquisition of Instra a few years ago.

Tucows says eNom may be shrinking as Melbourne IT drives 2016 growth

Tucows yesterday reported an 11% increase in revenue for 2016, driven partly by an acquisition, but warned that its more recent acquisition, eNom, may be shrinking.
The company reported revenue for 2016 of $189.8 million, up from $171 million in 2015. Net income was up 41% at $16 million.
For the fourth quarter, revenue was up 9% year-on-year at $48.8 million. Net income was down 9% at $2.8 million.
In a conference call, executives linked some of the growth to the April 2016 acquisition of Melbourne IT’s reseller business, which added 1.6 million domains to Tucows’ DUM.
While Tucows also operates its Ting mobile phone service, the majority of its revenue still comes from domains and related services.
In the fourth quarter, revenue was $30 million for this segment. Of that, $23.1 million came from domains sold via its wholesale network and $3.8 million came from Hover, its retail channel.
CEO Elliot Noss noted that the acquisition of the eNom wholesale registrar business from Rightside last month made Tucows easily the second-largest registrar after GoDaddy, but made eNom sound like a neglected business.
“The eNom business is a flat, potentially even slightly negative-growth business in terms of gross margin dollars,” he told analysts.
eNom’s channel skews more towards European and North American web hosting companies, which are a growth challenge, he said. He added:

We acquired a mature retail business and associated customers which for the past few years has been more about maintaining and servicing eNom’s existing customers as opposed to growth. It has not been actively promoted and as a result has a flat to declining trajectory. It’s something we don’t intend to change in the short-term, but as we look under the hood and get a better sense of the platform as we will with all of the operations, the long-term plan might be different.

The acquisition was “overwhelmingly about generating scale and realizing cost efficiencies”, Noss said.
Tucows paid $83.5 million for eNom, which has about $155 million in annual revenue and is expected to generate about $20 million in EBITDA per year after efficiencies are realized.

Burr to replace Tonkin on ICANN board

ICANN lifer Becky Burr is to replace Bruce Tonkin on the ICANN board of directors when his term expires in November.
She’ll take the seat reserved for the Contracted Parties House of the Generic Names Supporting Organization, following a vote by registries and registrars a few weeks ago.
Tonkin, CTO of Aussie registrar Melbourne IT, has held the seat for the last nine years. He’s limited to three consecutive three-year terms under ICANN bylaws.
Burr, a lawyer by trade, is currently chief privacy officer at TLD registry Neustar, a position she has held since 2012.
Before that, she was a partner at the law firm Wilmer Hale.
But way back in 1998, in a senior role at the US National Telecommunications and Information Administration, she was one of the key people responsible for ICANN’s creation under the Clinton administration.

Tucows pays $6.5 million for Melbourne IT’s channel

Canadian registrar Tucows has acquired the reseller network of Australian rival Melbourne IT for up to $6.5 million.
The company said the deal will “add hundreds of resellers and approximately 1.6 million domains under management to Tucows’ OpenSRS wholesale domain business.”
Melbourne IT said that the low-margin business was a “drag” on the performance of its core business as a retail registrar focused on small and medium sized businesses.
The price, the Aussie company said, will be between AUD 8.1 million and AUD 8.5 million, depending on exchange rates. That’s as much as $6.5 million.
Tucows did not disclose the price, saying it was “immaterial”.

DomainsBot to be “at the heart” of new gTLD sales

DomainsBot, which powers the name suggestion feature on most major registrar storefronts, has unveiled a significant update designed to make selling new gTLD domains easier.
The company reckons its new technology will soon be promoted from a follow-up sales tool, rolled out if a customer’s first choice of domain is not available, to “replacing the availability check” entirely.
“The idea is to be at the heart of the process of promoting new gTLDs,” CEO Emiliano Pasqualetti told DI.
The idea is pretty straightforward: a customer types a word into a search box, the service suggests available domain names with conceptually similar TLDs.
There’s a demo online already. If you type “chocolate”, it suggests domains such as chocolate.food, chocolate.menu and chocolate.health. Domain Name Wire did a quick test run today too.
While it may not be perfect today, it was pretty good at finding appropriate TLDs for the keywords I tested.
And Pasqualetti said that under the hood is a machine learning engine that will make its suggestions increasingly more relevant as new gTLD domains start to go on sale.
“It tries to predict which TLD we need to show to each individual using a combination of their query, their IP address and as much history as we can legally collect in partnership with registrars,” Pasqualetti said.
If, for example, customers based in London show a tendency to buy lots of .london domains but hardly ever .rome, Londoners will start to see .london feature prominently on their registrar’s home page.
“We learn from each registrar what people search for and what people end up buying,” he said.
Some registrars may start using the software in their pre-registration portals, increasing relevance before anything actually goes on sale, he said.
My feeling is that this technology could play a big role in which new gTLDs live or die, depending on how it is implemented and by which registrars.
Today, DomainsBot powers the suggestion engine for the likes of Go Daddy, eNom, Tucows and Moniker. Pasqualetti reckons about 10% of all the domains being sold are sold via its suggestions.
Judging by today’s press release, registrars are already starting to implement the new API. Melbourne IT, Tucows and eNom are all quoted, but Pasqualetti declined to specify precisely how they will use the service.
It’s been widely speculated that Go Daddy plans to deploy an automated “pay for placement” system — think AdSense for domains — to determine which TLDs get prominence on its storefront.
Pasqualetti said that’s the complete opposite of what DomainsBot is offering.
“We’re relevance for placement,” he said. “We want to give every TLD a chance to thrive, as long as they’re relevant for the end user.”
According to Pasqualetti (and most other people I’ve been talking to recently) there are a lot of new gTLD applicants still struggling to figure out how to market their TLDs via registrars.
There are about 550 “commercially interesting” applied-for gTLD strings in the DomainsBot system right now, he said. New gTLD applicants may want to make sure they’re one of them.
Next week, the company will reveal more details about how it plans to work with new gTLD registries specifically.

Melbourne IT gets out of brand protection with $157m sale to CSC

Corporation Service Company has acquired Melbourne IT’s flagship digital brand management service for a ridiculously expensive AUD 152.5 million ($157m).
The shock news takes Melbourne out of the high-margin defensive registration and brand monitoring market, leaving it as a basic domain registrar focused on small businesses.
For CSC, the deal leaves it with a considerably strengthened hand in the DBS space, which is poised to benefit from the massive influx of new gTLDs over the next few years.
It also means that all of the over 100 new gTLD applications Melbourne was supporting as a consultant will now be managed by CSC.
The price of AUD 152.5 million is far more than Melbourne IT could have hoped to ask for, equal to almost its entire market capitalization of AUD 160 million.
Melbourne has had a rocky time on the markets of late, and had previously disclosed that it was looking to sell off some units in order to appease shareholders and rationalize its business.
But DBS was considered a core business, bigger now than Melbourne’s regular domains business, and likely not for sale. CSC’s high-premium offer was too good, it seems, to be responsibly refused.
“While this was not a business that we had specifically earmarked for sale, given the value creation provided by the transaction, this was an opportunity which could not be ignored,” CEO Theo Hnarakis, said in a statement.
The deal follows the sale of MarkMonitor, a key Melbourne competitor, to Thomson Reuters last July. When it comes to brand protection in the domain name space, it’s a big boy’s game nowadays.
Melbourne will remain a domain registrar with over four million names under management.
The DBS business was formed in 2008, largely as a result of Melbourne’s purchase of Verisign’s brand services division for $50 million.

Melbourne IT may sell off businesses as ICANN delays hit bottom line

Melbourne IT is looking into selling some of its business units after warning the Australian markets today that 2012 profit is likely to come in below 2011 levels.
The brand protection registrar, listed on the Australian Stock Exchange, partly blamed delays to ICANN’s new gTLD program for an expected 10% dip in earnings before interest and tax.
The company said it is “in the process of pursuing possible ownership alternatives for its current portfolio of businesses”, and that overseas buyers have already been identified.
While Melbourne did not specify which units face the chop, my hunch is that it’s not talking about its domain name business.
Digital Brand Management services, which includes its registrar, is performing “strongly” despite the delays, the company said.
However, its small business, enterprise and legal content management businesses are suffering from competition and spending freezes among government clients, the company said.
Even the registrar business is facing challenges. In the first half of 2012, its total domains under management dropped 8%. The brand management side of that business is now bigger.