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AIG withdraws new gTLD bid due to rebrand

Kevin Murphy, February 25, 2013, 10:43:59 (UTC), Domain Registries

The insurance company American International Group has dropped its application for .chartis, apparently due to a merger-related rebranding.
It’s the 21st gTLD application to be withdrawn. Dot-Nxt did the legwork to figure out that the company has pulled out because the .chartis brand itself is being wound up.
When we asked ICANN last week how many bids were in the withdrawal queue, we were told the magic number was three.
Two of those are expected to be .chevy and .buick, which General Motors has confirmed it is withdrawing in addition to its already-gone .chevrolet, .cadillac and .gmc; .chartis is likely the third.
That doesn’t mean it is is the last, however.
Smart dot-brand applicants that are not completely sold on the new gTLD concept will be waiting for the publication of ICANN’s string similarity evaluation panel’s results, currently expected this Friday, before making their calls.
The string similarity results will go a long way to determine whether certain strings will have potentially lethal problems being applied for in future application rounds.
If .gmc had have been ruled confusingly similar to .gmo, for example, that may have reduced GM’s chances of successfully applying for .gmc in future rounds.

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Comments (4)

  1. Nic says:

    Friendly feedback: AIG is an insurer, not a bank.

  2. ChuckWagen says:

    Instead this rebranding occurs 5, 10 years into a “successful” .brand TLD, what then? What if it’s an open TLD?
    Can you forward an entire TLD? Hundreds of internet .Detroits await you!

    • Rubens Kuhl says:

      It’s possible to forward a TLD with a little known DNS record called DNAME, which most recent RFC is 6672.
      It’s unclear whether ICANN would allow DNAME on the root, and what effects it would have on DNSSEC.
      DNAME support is also not that strong, so this would become another TLD Acceptance issue.

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