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Over half the world’s biggest brands will be blocked in new gTLDs

Kevin Murphy, November 12, 2013, 14:54:24 (UTC), Domain Registries

More than half of the world’s most-famous brand names already stand to benefit from blocks in new gTLDs, due to the name collisions policy introduced by ICANN recently.

That’s the preliminary conclusion of a quick analysis of the 37 block-lists already published.

Using Interbrand’s list of the top 100 most valuable brands, we find that only 32 do not appear anywhere — either as strings or substrings — on the collisions lists we have today.

Fifty-nine brands are to be blocked as exact matches in at least one new gTLD. Five brands are blocked exactly in 10 or more.

Brand owners blocked in collision lists may not have to fork out for as many defensive registrations, but may also face complications when registries finally start whittling down their lists.

We present the full table of results below, for which the following explanations might be needed:

  • Brand/String — The brands have been normalized to ASCII strings, removing punctuation not compatible with the DNS protocol and converting accented characters to their unaccented equivalents (for example, “Nescafé” becomes “Nescafe”). For DI PRO subscribers, each string links to a search on the database for that string.
  • Exact Matches — The number of gTLDs (currently out of 37) in which this exact-match brand will be blocked.
  • Unique Strings — The number of strings containing this brand that appear on block-lists. In some cases this may provide misleading results due to the usual overkill you get when matching substrings. For example, two-character brands such as 3M and HP get a lot of hits, the vast majority of which do not appear to relate to the brand itself, whereas every hit for Google does in fact refer to the brand.
Brand/StringExact MatchesUnique Strings
3m0409
accenture12
adidas12
adobe01
allianz00
amazon75
americanexpress01
apple1410
audi114
avon21
axa014
bmw23
budweiser00
burberry00
canon311
cartier00
caterpillar00
chevrolet00
cisco18
citi18
coca-cola21
colgate00
corona11
danone00
dell654
discovery34
disney37
duracell00
ebay101
facebook219
ferrari01
ford321
gap125
ge111099
gillette00
goldmansachs00
google2426
gucci05
hm1139
harley-davidson11
heineken00
heinz01
hermes41
honda37
hp8303
hsbc21
hyundai12
ibm815
ikea22
intel15
jpmorgan00
jackdaniels00
johndeere00
johnniewalker00
johnsonjohnson00
kelloggs00
kfc213
kia119
kleenex00
loreal00
louisvuitton00
mastercard00
mcdonalds14
mercedes-benz21
microsoft93
moetchandon00
morganstanley11
mtv215
nescafe00
nestle00
nike112
nintendo21
nissan01
nokia65
oracle44
pampers01
panasonic12
pepsi00
philips22
pizzahut11
porsche00
prada11
ralphlauren00
samsung33
santander11
sap227
shell47
siemens43
smirnoff00
sony68
sprite11
starbucks11
thomsonreuters00
tiffanyco00
toyota22
ups210
visa310
volkswagen00
xerox13
zara13

The numbers will of course grow rapidly as ICANN publishes more collisions lists.

If there’s sufficient interest from DI PRO subscribers in this breakdown being kept up to date on an ongoing basis, I’ll bolt it on to to the existing collisions database.

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Comments (8)

  1. So Name Collision = Blocklist?

    • Kevin Murphy says:

      Well, we don’t know yet what the mitigation plans are going to look like. So at first, yes, if it’s on the list it’s blocked.

  2. Jean Guillon says:

    The funny thing is that some brands would pay to be listed.

    • John Berryhill says:

      …unless they want to use names in some of the new TLDs. It’s not as if the brands will be able to register and use the blocked names either.

  3. The building resistance that the online dominant Brands are amassing, will be felt more and more. Massive migrationn to the .COM Franchises is building steam.

    Gratefully, Jeff Schneider (Contact Group) (Metal Tiger)

  4. John Berryhill says:

    “already stand to benefit from blocks”

    Wait until they get the blocklist for their own TLD’s and find that their own names are blocked…

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