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.ninja springs to life as a squirrel as 19 new gTLDs get delegated

Kevin Murphy, December 29, 2013, 14:41:58 (UTC), Domain Registries

ICANN may be taking Christmas week off, but Verisign apparently isn’t — another 19 new gTLDs were delegated to the DNS root system last night.

Most belong to Donuts: .training, .builders, .coffee, .codes, .education, .florist, .farm, .glass, .house, .holiday, .international, .institute, .solar, .repair and .solutions.

United TLD, the Demand Media/Rightside business that is also providing Donuts’ back-end, had .ninja and .kaufen (German for “buy”) delegated.

PeopleBrowsr’s .ceo also went live, as did I-REGISTRY’s .onl (for “online”).

Donuts is already redirecting its latest batch of nic.[tld] domains to donuts.co.

The web site at nic.ninja currently shows this image as part of a placeholder page:

UPDATE: It occurs to me that this might actually be a prairie dog or something, rather than a squirrel.

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Comments (9)

  1. Browser 1 says:

    How dumb. Yet another Donuts .FAIL

    Wow, this is gonna get expensive for them.

  2. blehblehbleh says:

    Purty durn shur that varmint is a squirrel. Ayup!

  3. ursinger says:

    dont underestimate donuts, at the end they will be the new big player in registry heaven, no matter if some of them might fail…

  4. Drewbert says:

    Claiming .onl as an abbreviation for online is as far-fetched as claiming .rest is short for restaurant.

    I’ve never ever heard anyone say “I’m just going to dash across the road to that rest there to get a meal”.

    Who funded these? I’ve got some swampland…

    • Kevin Murphy says:

      I’m with you on .onl, Drewbert. Don’t get it.

      I’m yet to be convinced on .rest either, but the registry will tell you it’s an abbreviation of the translations of “restaurant” in something like a dozen languages in which “rest” alone is not meaningful. They may have better luck in non-English-speaking places.

      • Drewbert says:

        Oh OK. So maybe there’s a market in French Spanish, Portuguese?

        But then again, most of those markets are quite happy existing within their ccTLDs, so I still don’t think it’s going to help.

    • Drewbert,

      how old are you? It would be interesting to know that…

      Just check one of these links so you might be updated:

      http://acronyms.thefreedictionary.com/ONL
      http://en.wikipedia.org/wiki/ONL
      http://encyclopedia.thefreedictionary.com/ONL

      or many others.

      Is that far-fetched?

      Best

      Michael

      • Drewbert says:

        Far-fetched? I guess that depends on whether someone from i-registry.com put those entries in Wikipedia etc. :^)

        Then again, any registry that thinks .rich is a good idea (apart from making it easy to find those who will be first up against the wall when the revolution begins), is likely to think .onl is going to take off too.

    • Bill says:

      With apologies to Arlo Guthrie:

      You can get anything you want at Alice’s Rest…

      Just doesn’t scan.

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