Robert Downey Jr, Scarlett Johansson, James Franco, that bloke who plays the Hulk, and a “shit-ton of famous people” are starring in a new anti-Trump attack viral that promotes a .vote domain name.
The video, put together by cult director Joss Whedon, gently spoofs quick-cut celebrity-ensemble appeals, while making a serious point about US presidential candidate Donald Trump being a threat to domestic race relations and global security.
It directs viewers to SaveTheDay.vote, where they are encouraged to register to vote in the November 8 poll.
Here it is:
It’s probably the highest-profile “in the wild” spotting of a .vote domain to date.
While I doubt it will work magic on .vote registration volumes, it’s certainly no bad thing for the visibility of new gTLDs in general.
At time of writing, the video had received about 1.2 million views on YouTube, less than 24 hours after its release.
.vote is an Afilias gTLD with post-registration usage restrictions. It currently has about 1,800 names in its zone file but only one domain in the Alexa one million most-visited sites.