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GoDaddy signs up for basically unrestricted .travel gTLD

Kevin Murphy, June 26, 2018, 12:56:10 (UTC), Domain Registrars

Donuts has started to market the now practically prehistoric and newly liberalized gTLD .travel, and it’s signed up GoDaddy to offer domains there.

The registry, which acquired .travel from former owner Tralliance in February, announced a soft relaunch on its blog last week, highlighting that GoDaddy, Name.com and Encirca are now among its registrars.

GoDaddy appears to be only new signing there — Encirca and Name.com have been carrying .travel from long before Donuts got involved and are in fact its two largest registrars.

The big daddy of the registrar space appears to have become interested after Donuts “simplified” the process of registering .travel domains. Donuts said:

Since the acquisition, Donuts has simplified the registration process, enabling registrants to stay on the registrar’s website for the entirety of the registration/checkout process. Donuts believes that this streamlined registration process will increase registrations, as compared to the previous process, which was disjointed and complex for registrants.

What this seems to translate to is: .travel is essentially an unrestricted TLD, despite being applied for in 2003’s round of “sponsored” gTLDs.

If you attempt to register a .travel domain at GoDaddy today, the only additional friction en route to the purchase button is a simple, prominent check-box asking you to confirm you are a member of the travel community.

That’s apparently enough for Donuts to say it has fulfilled the part of its ICANN contract that says it has to carry out a “review of Eligibility prior to completion of all registrations.”

Under its previous ownership, .travel required registrars to bounce their customers to the registry web site to obtain an authentication code during the registration process.

.travel names are still pretty pricey — GoDaddy was going to hit me with a bill of over $110 before I abandoned my cart, and that was just a year-one promotional price.

The gTLD peaked at 215,000 domains 10 years ago but now sits at under 18,000, having seen slight declines every month for the past five years.

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