AlpNames could get PAID for abandoning its customers
So it turns out selling domain names for peanuts to spammers isn’t a viable business model. Who’d have thunk?
As you’ll have no doubt already read elsewhere, ICANN has shut down AlpNames, the deep-discounting registrar with an unenviable reputation for attracting abusive registrants.
But there’s a chance that the company might actually get paid for its customer base, under ICANN rules.
ICANN today terminated AlpNames’ contract, effective immediately, having discovered the “discontinuance of its operations”.
It’s a rare case of ICANN going straight to richly deserved termination, skipping over the breach notice phase.
The former registrar’s web site has been down for the best part of a week, resolving to a Cloudflare error message saying the AlpNames web server is missing its SSL certificate.
But it appears its customers may have been experiencing problems accessing their accounts even earlier.
Judging by ICANN’s termination notice, the organization has had just about as much luck contacting AlpNames management as DI, which is to say: none.
CEO Iain Roache appears to have simply stopped paying attention to the company, for reasons unknown, allowing it to simply fade away.
At least three members of senior staff have left the company over the last several months, with former COO Damon Barnard telling DI he was asked to leave as a cost-cutting measure as Roache attempted to relocate the company from Gibraltar to the UK.
I gather that Roache is also currently tied up in litigation related to the failure of his old registry management business, Famous Four Media, which was removed by gTLD portfolio owner Domain Venture Partners last year.
So what happens now to AlpNames customers?
Fortunately, most of them should suffer only minor inconvenience.
ICANN has initiated its De-Accredited Registrar Transition Procedure, which will see all of AlpNames’ domains forcibly transferred to another registrar.
This often uses the data that registrars are obliged to periodically escrow, but in this case AlpNames uses LogicBoxes as a registrar back-end, so presumably LogicBoxes still has fresh, live data.
AlpNames had 532,941 domain names across all gTLDs on its IANA tag at the last official count, at the end of November. It’s believed to be closer to 700,000 today.
In November, its top two gTLDs were .top and .gdn, which had 280,000 names between them. It had over 19,000 .com names under management
Almost 700,000 names is a big deal, making AlpNames a top 40 registrar, and would make a nice growth spurt for any number of struggling registrars.
The portfolio could be a bit of a poisoned chalice, however, containing as it likely does a great many low-quality and some possibly abusive registrations.
At least one registrar, Epik, has publicly stated its desire to take over these domains, but due to the volume of AlpNames DUM it could be a competitive bidding process between multiple registrars.
Under the ICANN rules (pdf), a “full application process” is generally favored for defunct registrars with over 1,000 domains, when the de-accredited registrar has not named a successor.
The scoring system used to pick a winner has many criteria, but it generally favors larger registrars. They have to show they have the scale to handle the extra technical and customer support load required by the transition, for example.
It also favors registrars with breadth of gTLD coverage. They have to be accredited in all the gTLDs the dead registrar was. AlpNames supported 352 gTLDs and had active domains in 270 of them, according to November’s registry reports.
Language support may be an issue too, in case for example a substantial chunk of AlpNames business came from, say, China.
All applying registrars that score above a certain threshold are considered tied, and the tie-breaker is how much they’re willing to pay for the portfolio.
Unlike gTLD auctions, ICANN does not receive the proceeds of this auction, however. According to the policy (with my emphasis):
This procedure is not intended to create a new form of revenue for ICANN. To the extent payment is received as part of a bulk transfer, ICANN will apply funds against any debt owed by the registrar to ICANN and forward the remaining funds, if any, to the de-accredited registrar.
That’s right, there’s a chance AlpNames might actually get a small windfall, despite essentially abandoning its customers.
Think about it like the government using eminent domain to buy a house it wishes to demolish to make way for a new road. Except the house’s cellar is full of kidnapped children. And it’s on fire.
Of course, this might not happen. ICANN might decide that there’s not enough time to run a full application process without risk to AlpNames’ customers and instead simply award the dead registrar’s portfolio to one of the registrars in its pre-approved pool of gaining registrars.
That choice would be partly based on ICANN judgement and partly on which registrar is next in the round-robin queue of pre-qualified registrars.
Here’s a handy diagram that shows the procedure.
UPDATE August 12 2020: Roache recently wrote to DI and stated the following:
Alpnames itself worked closely with ICANN for months to arrange for its exit from the Registrar business and with a number of Registrars to arrange for the transfer of the customers. Your article does not reflect the detail of what transpired and is inaccurate.
A logical choice would be to have Endurance/Logic Boxes take over the domains
This is ICANN. Logic doesn’t always apply 😉
Too true! If you are a resident of ICANN in Wonderland, then you can get paid millions of dollars to LOSE new domain auctions 🙂
Shit man i got my domain suspended today. i spend more money on SEO and stuff now i got nothing. but the problem is i got the eamil from resellerclub.com not from alpnames and when i contacted the resellerclub they failed to give out any information.