DomainDiction hires industry vets to market gTLDs

Kevin Murphy, May 21, 2012, 09:24:12 (UTC), Domain Services

DomainDiction, a new marketing company set up to help new generic top-level domain registries, officially launches today.

The largely European company, headed by France-based CEO Jennie-Marie Larsen, says it is “the first marketing consultancy dedicated solely to Top Level Domains”.

Larsen started off her career in the domain name industry at NeuStar, and was most recently chief marketing officer at the new gTLD business management firm Sedari.

Fellow industry veteran Pinky Brand, who helped launch .mobi and was revealed last week to have left registry manager Afilias, is DomainDiction’s new chief strategy officer.

Larsen said in a press release:

DomainDiction´s expertise is multi-channel, international domain marketing. By utilizing a wide range of marketing tools, we are able to offer innovative strategies and outreach programs across each phase from sunrise, landrush, to renewals. We leverage our close registrar channel relationships, international PR, online marketing, and complex SEO & PPC strategies to ensure success for each TLD.

Also on the team: John Kirkham (formerly with HostEurope), Tina Lord (former CMO of EasySpace), Henry Lewington (Barracuda Digital) and Christoph Hausel (whose agency, Element C, has previously worked for Afilias and NeuStar).

Rob Rozicki, who a couple of years ago made a lot of noise about applying for five sports-based gTLDs (.skate, .ski, .board, etc) is on board as head of North American online marketing.

While DomainDiction is certainly the first pure-play new gTLD marketing outfit that I can think of, the company will face competition from traditional PR firms and other gTLD consultancies.

Architelos, which made over a million dollars consulting with new gTLD applicants over the application period, recently launched its own marketing service, Velocity.

DomainDiction is set to launch this afternoon.

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Comments (1)

  1. Blech says:

    Domain industry vets are the last people to hire for marketing. They are the suckiest marketers on the whole Internet. Except maybe the agencies they hire.

    “Innovative strategies and outreach programs” meet “complex SEO & PPC strategies.” Oh I get it. Care for some spam with your free iPod, anyone?

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