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Are 25x price increases on the cards as XYZ corners the cars market?
Grab-happy registry XYZ.com has expanded its stable of strings to 22 after buying five little-used gTLDs from Dominion Registries.
It recently came into control of .autos, .motorcycles, .homes, .yachts, and .boats, CEO Daniel Negari confirmed earlier this week.
Following XYZ’s buyout of .auto, .car and .cars from former joint venture partner UNR a couple months back, it seems the company now pretty much has a lock on the English-language automotive domain market.
This raises the question, so far unanswered by the registry, about whether .autos registrants could be about to face some of the steepest price increases the new gTLD market has seen to date.
XYZ’s .auto, .car and .cars currently command among the highest base prices in the market — about $2,500 at retail for a basic, non-premium name — while .autos has been chugging along at $100 per domain per year.
It would make perfect sense for the registry to give its new acquisition a 25x price increase to align it with the rest of the automotive portfolio, but so far the company is tight-lipped on the subject.
Fortunately, the current pool of .autos registrants is quite small — a little over 400 names, about the same as .auto but a couple hundred ahead of .cars and .car — so there would not be many customers to piss off.
Indeed, three of the other TLDs XYZ just bought have what you might generously call “growth potential”.
The only one of the five gTLDs to have more than 500 domains under management is .homes, which has more than 13,000.
With XYZ’s broader channel reach and superior marketing prowess, there’s certainly upside on the horizon.
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