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China and cheapo TLDs drag down industry growth — CENTR

Kevin Murphy, November 27, 2017, Domain Registries

The growth of the worldwide domain industry continued to slow in the third quarter, according to data out today from CENTR.
There were 311.1 million registered domains across over 1,500 TLDs at the end of September, according to the report, 0.7% year-over-year growth.
CENTRThe new gTLD segment, which experienced a 7.2% decline to 20.6 million names, was the biggest drag.
But that decline is largely due to just two high-volume, low-price gTLDs — .xyz and .top — which lost millions of names that had been registered for pennies apiece.
Excluding these TLDs, year-over-year growth for the whole industry would have been 2.5%, CENTR said. The report states:

Over the past 2 years, quarterly growth rates have been decreasing since peaks in early 2016. The slowdown is the result of deletes after a period of increased investment from Chinese registrants. Other explanations to the slowdown are specific TLDs, such as .xyz and .top, which have contracted significantly.

The legacy gTLDs inched up by 0.2%, largely driven by almost two million net new names in .com. In fact, only five of the 17 legacy gTLDs experienced any growth at all, CENTR said.
In the world of European ccTLDs, the average (median) growth rate has been flat, but CENTR says it sees signs of a turnaround.
CENTR is the Council of European National Top-Level Domain Registries. Its Q3 report can be downloaded here (pdf).

Domain blogger O’Meara elected to auDA board

Kevin Murphy, November 27, 2017, Domain Registries

Domainer-blogger Ned O’Meara, one of the fiercest critics of auDA, has been elected to the organization’s board of directors.
He was one of four directors elected at the Australian ccTLD registry’s Annual General Meeting today.
auDA splits its board into “demand” and “supply” classes. The former are registrants, the latter registrars and resellers.
O’Meara, a domain investor who blogs at Domainer.com.au, was elected as a demand class director, along with Nicole Murdoch, a trademark lawyer who O’Meara backed when he was prevaricating about his own run.
On the supply side, members elected Canadian-born chair of the Australian Web Industry Association and founder of 1300 Web Pro, James Deck, and Grant Wiltshire.
Wiltshire, who works for the government of the Australian state of Victoria, has been a demand-class director for the last two years. There’s no indication in his candidate statement where in the domain industry he has worked.
The election came a week after auDA named its new chair and a new independent director.
Chris Leptos is the new chair. He replaces Stuart Benjamin, who was forced out earlier this year after a “Grumpy” campaign led by O’Meara.
Leptos is deputy chair of financial advisory firm Flagstaff Partners and sits on the board of PPB Advisory. That’s the company that conducted an audit of auDA following the departure of its former CEO last year.
O’Meara landing on the board means he will of course become privy to all the information he’e been campaigning for auDA to be more transparent about recently. How this will affect his blogging remains to be seen, he has yet to write a post about his election.

New gTLDs blamed as .pl starts to shrink

Kevin Murphy, November 27, 2017, Domain Registries

Polish ccTLD .pl has lost over 125,000 domains in the last year, a change of growth trajectory blamed partly on new gTLDs.
NASK, the registry, released its third-quarter report in English today. It’s overflowing with more statistics than you could possibly need about the TLD’s performance.
The headline is that .pl is on the decline. On NASK’s web site, it reports registrations as of today are down 128,671 on the last 12 months.
PLIt has 2,577,566 active domains in total today, 2,592,014 at the end of September, about three quarters of which are direct second-level registrations.
It’s one of many ccTLDs to have started to feel the pinch over the last few years. Increased competition, spurred by the expansion of the gTLD space, has been fingered as a likely culprit.
In the report’s introduction, NASK director Wojciech Kamieniecki wrote:

Temporary slowdown of the dynamics of the .pl domain market, observed from the beginning of the year — decrease in the number of new registrations — should be perceived in the light of extending the selection of attractive names as well as a growing number of new generic domains and increase in competition in the global domain market.

The renewal rate overall was 62.22%, a slight increase on 2016 but still on the low side for an established TLD. However, if you exclude third-level registrations (under .com.pl and .net.pl for example) the rate was a much more respectable 76.37%.
There were 203,898 new domains registered in the third quarter.
The vast majority — 93.96% — of current .pl domains are registered to Polish registrants, with registrants from Germany, the UK and the US also contributing to the total.
The full Q3 report can be downloaded here (pdf).

Verisign launches name-spinner tool for if you really, really need a .com

Kevin Murphy, November 20, 2017, Domain Registries

Verisign has launched a new name-spinning tool, designed to help new businesses find relevant domain names in Verisign-managed TLDs.
It’s called NameStudio. Verisign said:

NameStudio can deliver relevant .com and .net domain name suggestions based on popular keywords, trending news topics and semantic relevance. Pulling from multiple and diverse data sources, the service can identify the context of a word, break search terms apart into logical combinations and quickly return results. It can also distinguish personal names from other keywords and use machine-learning algorithms that get smarter over time.

The machine-learning component may come in handy, based on my non-scientific, purely subjective messing around at the weekend.
I searched for “london pubs”, a subject close to my heart. Naturally enough, londonpubs.com is not available, but the suggestions were not what you’d call helpful.
NameStudio
As you can see, the closest match to London it could find was “Falkirk”, a town 400 miles away in Scotland. The column is filled with the names of British towns and cities, so the tool clearly knows what London is, even if its suggestions are not particularly useful for a London-oriented web site.
The closest match to “pubs” was “cichlids”, which Google reliably informs me is a type of fish. “ComicCon” (a famous trademark), “barbarians” and a bunch of sports, dog breeds and so on feature highly on its list of suggestions.
NameStudio obviously does not know what a “pub” is, but it’s not a particularly common word in most of Verisign’s native USA, so I tried “london bars” instead. The results there were a little more encouraging.
Again, Falkirk topped the list of London alternatives, a list that this time also prominently included the names of Australian cities.
On the “bars” column, suggestions such as “parties”, “stags” and “nights” suggests that NameStudio has a notion what I’m looking for, but the top suggestion is still “birthdays”.
I should note that the service also suggests prefixes such as “my” and “free” and suffixes such as “online” or “inc”, so if you have your heart set on a .com domain you’ll probably be able to find something containing your chosen keywords.
The domains alllondonpubs.com and alllondonbars.com were probably the best available alternatives I could find. For my hypothetical London-based pub directory/blog web site, they’re not terrible choices.
I also searched NameStudio for “domain blog”, another subject close to my heart.
The top three suggestions in the “domain” column were “pagerank”, “websites” and “query”. Potentially relevant. Certainly some are in the right ball-park. Let’s ignore that “pagerank” is a Google trademark that nobody really talks about much any more.
The top suggestions to replace “blog” were “infographic”, “snippets” and “rumor”. Again, right ball-park, but my best bet still appears to be adding a prefix or suffix to my original keywords.
I tried a few more super-premium one-word keywords too.
The best suggestion for “vodka” was “dogvodka.com”. For “attorney”, it was “funattorney.com”. For “insurance”, there were literally no available suggestions.
Currently — and to be fair the tool just launched last week — you’re probably better off looking at other name suggestion tools.
NameStudio does not appear to currently suggest domains that are listed for sale on the aftermarket. I expect that’s a feature addition that could come in future.
But possibly the main problem with the tool appears to be that it currently only looks for available names in .com, .net, .tv or .cc.
Repeating my “london pubs” search with GoDaddy and DomainsBot, which each support hundreds more TLDs, produced arguably superior results.
NameStudio
They’re only superior, of course, if you consider your chosen keywords, and the brevity of your domain, more important than your choice of TLD. For some people, a .com at the end of the domain will always be the primary consideration, and perhaps those people are Verisign’s target market.

Cops tell Nominet to yank 16,000 domains, Nominet complies

Kevin Murphy, November 15, 2017, Domain Registries

Nominet suspended over 16,000 .uk domain names at the request of law enforcement agencies in the last year.
The registry yanked 16,632 domains in the 12 months to October 31, more than double the 8,049 it suspended in the year-earlier period.
The 2016 number was in turn more than double the 2015 number. The 2017 total is more than 16 times the number of suspended domains in 2014, the first year in which Nominet established this cozy relationship with the police.
The large majority of names — 13,616 — were suspended at the request of the Police Intellectual Property Crime Unit. Another 2,781 were taken down on the instruction of National Fraud Intelligence Bureau.
Nominet has over 12 million .uk domains under management, so 16,000 names is barely a blip on the radar overall.
But the fact that police can have domains taken down in .uk with barely any friction does not appear to be acting as a deterrent to bad actors when they choose their TLD.
The registry said that just 15 suspensions were reversed — which requires the consent of the reporting law enforcement agency — during the period. That’s basically flat on 2016.
“A suspension is reversed if the offending behavior has stopped and the enforcing agency has since confirmed that the suspension can be lifted,” the company said.
The company does not publish data on how many registrants requested a reversal and didn’t get one, nor does it publish any of the affected domains, so we have no way of knowing whether there’s any ambiguity or overreach in the types of domains the police more or less unilaterally have taken down.
It seems that the only reasons suspension requests do not result in suspensions are when domains have already been suspended or have already been transferred to an IP rights holder by court order. There were 32 of those in the last 12 months, half 2016 levels.
The separate, ludicrously onerous preemptive ban on domains that appear to encourage sexual violence resulted in just two suspensions in the last year, bringing the total new domains suspended under the rule since 2014 to just six.
Some poor bugger at Nominet had to trawl through 3,410 new registrations containing strings such as “rape” in 2017 to achieve that result, up from 2,407 last year.

Radix claims 77% renewal rates after two years

Kevin Murphy, November 14, 2017, Domain Registries

New gTLD registry Radix says that three of its larger TLDs have seen a 77% renewal rate two years after launch.
The company said today that .online had 75% renewals, with .tech at 78% and .site at 81%.
It appears to have carved out these three from its portfolio for attention, ignoring the rest of its portfolio, because they all went to general availability in the same two-month period July and August 2015.
The renewal rates are for the first month of GA. In other words, 77% of the domains registered in the TLDs’ respective first month have been renewed for a third year.
Radix, in a press release, compared the numbers favorably to .com and .net, which had a combined renewal rate of 74% in the second quarter according to Verisign’s published numbers.
It’s probably not a fully fair apples-to-apples comparison. Domains registered in the first month of GA are likely higher-quality names registered by in-the-know early adopters, and therefore less likely to be dropped, whereas .com and .net have decades of renewal cycles behind them.
Radix also said that 86% of domains registered during the three TLDs’ sunrise periods and Early Access Periods are still being renewed, with .tech at 92% and .site at 88%.

Amazon and Google to fight over .kids at auction

Kevin Murphy, November 14, 2017, Domain Registries

Amazon, Google and a third applicant are scheduled to fight for control of the new gTLDs .kid or .kids at auction.
It’s the first ICANN gTLD auction to be scheduled since a Verisign puppet paid $135 million for .web in July 2016.
According to ICANN documentation, .kid and .kids will go to auction January 25, 2018.
The winning bid will be added to ICANN’s quarter-billion-dollar stash of auction proceeds, rather than shared out between the applicants.
Even though two different strings are at stake, it will be a so-called “direct contention” auction, meaning only .kids or .kid will ultimately go live.
Google, the sole applicant for .kid, had filed String Confusion Objections against .kids applications from Amazon and DotKids Foundation and won both, meaning the three applications were lumped into the same contention set.
Unless DotKids has a secret sugar daddy, it seems probable that the internet will next year either get a .kid gTLD operated by Google or a .kids gTLD operated by Amazon.
DotKids had applied as a “community” application and attempted to shut out both rivals and avoid an auction by requesting a Community Priority Evaluation.
However, it comprehensively lost the CPE.
Child-friendly domain spaces have a poor track record, partly due to the extra restrictions registrants must agree to, and are unlikely to be high-volume gTLDS no matter who wins.
Neustar operated .kids.us for 10 years, following US legislation, but turned it off in 2012 after fewer than 100 web sites used the domain. It made the decision not to reintroduce it in 2015.
The Russian-language equivalent, .дети, has been live for over three years but has only around 1,000 domains in its zone file.
The .kids/.kid auction may not go ahead if the three applicants privately negotiate a deal soon, but they’ve had over a year to do so already and have apparently failed to come to an agreement.

59,000% revenue growth at Donuts leads to Deloitte award

Kevin Murphy, November 9, 2017, Domain Registries

Deloitte has placed new gTLD registry Donuts at the top of its 2017 Technology Fast 500, a league table of the fastest-growing North American technology firms.
Donuts won by growing its revenue by 59,093% over three years.
Given that Donuts didn’t have its first revenue-generating gTLD delegated until the final quarter of 2013, the three-year judging period basically covers almost the entire period of its existence as a trading company.
The runners up were ClassPass (46,556%, founded 2013), which gives fitness junkies a centralized way to book from multiple classes, and Toast (31,250%, founded 2012), which makes point-of-sale software for restaurants.
Companies could submit themselves for consideration on the 500-strong table. They only needed 135% growth over three years to make it to the list.
The rankings are based on revenue, not profit, so it does not necessarily mean that gTLDs are a way to get rich quick.
Still, it’s impressive that something as dated as domain names could top the rankings, given the number of transformational technologies hitting the market every year.

XYZ relaunches .storage with $2,200 price tag

Kevin Murphy, November 8, 2017, Domain Registries

XYZ.com has reopened .storage to registrations with a new, much higher price tag.
A confusingly named “Trademark Holder Landrush” started yesterday and will run for three weeks.
It’s not a sunrise period — .storage already had its ICANN-mandated sunrise under its previous management — and it appears that it’s not actually restricted to trademark holders.
The .storage web site states that “neither registrars nor XYZ will validate trademarks during this period”. The registry says that all strings, including generic words, are available.
It basically appears to be just a way to squeeze a little extra cash out of larger companies and anyone else desperate for a good name.
There are not many registrars carrying the TLD right now, just five brand protection registrars and 101domain.
101domain prices the names at $699.99 with a $1,500 application fee during the trademark landrush.
XYZ says that the regular suggested retail price for .storage will be $79.99 per month which seems to be a roundabout way of saying $948 per year. There’s no option to register for less than a year.
.storage is designed for companies in the data storage and physical storage industries, so adopting a high-price, low-volume business model is probably a smart move by the registry.
It’s a similar model to that XYZ employs in its car-related gTLDs operated in partnership with Uniregistry.
XYZ does not appear to be relying entirely on defensive registrations to make its coin, however.
It’s offering a “complimentary” web site migration service, usually priced at $10,000, that it says can help early registrants switch to .storage in as little as 72 hours with no loss of search engine juice.
.storage was originally owned by Extra Storage Space, a physical storage company, but XYZ acquired the contract for an undisclosed sum in May.
The trademark landrush will be immediately followed by an Early Access Period, during which there will also be a sliding-scale fee (day one will be a whopping $55,000 at 101domain!), before general available starts a month from now.

Aussie govt probes .au amid member revolt

Kevin Murphy, October 25, 2017, Domain Registries

The Australian government has announced a review of local ccTLD .au, to see whether its current oversight by auDA is “fit for purpose”.
The review was announced last week, not too many weeks after a member revolt resulted in the ouster of auDA’s chairman and a number of significant policy U-turns.
The Department of Communications and the Arts said it will “examine the most appropriate framework for the domain” and “identify risk and mitigation strategies for the security and stability of the .au domain.”
The government already has reserve powers over .au under previous legislation.
So far, the exact details of what is to be reviewed are vague.
auDA has faced criticism recently over its increasingly secretive management style — something already being addressed — as well as its decision to open .au up to registrations at the second level.
The membership-based organization has also suffered serious staff churn and the departure of several board members.
auDA said in a statement that it welcomed the review, with interim chair Erhan Karabardak quoted as saying: “It is critical that we have the best possible model for managing the domain, and that our risk and mitigation strategies are among the best in the world.”
The Department said that it expects to “shortly” publish a discussion paper and for the review to conclude early next year.