.club is the bestest new gTLD, .club survey finds

.CLUB Domains has published the results of some research it commissioned into media mentions of new gTLDs that show .club coming out on top.
It’s an interesting new way to compare the relative success of new gTLDs based on usage or eyeballs rather than registration volumes, even if the report has its flaws.
In a blog post, .CLUB chief marketing officer Jeff Sass wrote:

A business will invest their time and money to incorporate a domain name that they trust and value. Their domain becomes an active component of their branding, marketing, and PR activities.
When the press or media picks up announcements and/or writes articles about these businesses, the domain name typically gets mentioned in the articles and press releases. This leads to further awareness, familiarity, and trust built around the domain name extensions that are mentioned most frequently in the press.

The registry paid Meltwater, a media monitoring company, to dig up all the media references to domains using any of the top 10 largest new gTLDs over the first half of the year.
It found that .club had the most mentions both empirically and adjusted for TLD size, and that .club’s media mentions had the most positive slant.
From the report (pdf):

When tracking the number of press impressions (articles) in terms of raw numbers, the top 3 were: .CLUB, with 14,519 impressions; .XYZ, with 10,770 impressions; and .ONLINE, with 9,595 impressions. When looking at the impression data against topline registration numbers, the top 3 TLDs were: .CLUB, with 13.29 impressions for every 1,000 registrations; .ONLINE, with 12.87 impressions for every 1,000 registrations; and .SITE, with 6.55 impressions for every 1,000 registrations. As for positive sentiment, the top 3 TLDs were: .CLUB, with 4,300 articles; .ONLINE, with 2,200 articles; and .XYZ with 2,189 articles.

The definition of “article” used by Meltwater is pretty broad. It’s certainly not looking at only the mainstream media.
The survey included press releases as well as editorial, and seems to include a fair bit of user-generated content, such as posts on Medium.com and Sohu.com, too.
There’s even one “article” cited that is actually just a Kickstarter crowd-funding project page.
The survey also double-counts articles, so if a press release appears on multiple sites, or an article is syndicated to multiple publications, each appearance was counted separately.
One could argue that all of this is a fair enough way to conduct such a survey — .CLUB is looking for evidence of grassroots usage and awareness, not just of coverage by publications with rigorous editorial controls.
And the methodology also called for all articles produced by or written about the registries themselves to be disregarded, presumably reducing the number of hits per registry and the chance of the results being gamed.
But a lot of the 30 articles cited directly in the Meltwater report, particularly those coming out of China, appear to be rather spammy. Others are just odd. Others offer negative views of specific new gTLD domains.
One of them is an inexplicable Chinese translation of a warning about a UK company using a .loan domain to scam people, for example.
Another is a BuzzFeed article from Japan about a fake news site using a .xyz domain to target Koreans.
Other references are so minor that even though Meltwater’s spiders spotted them I doubt many human beings would.
One of .club’s big hits is just a tiny photo credit on an stock image used in a forgettable BuzzFeed listicle, another is the Daily Mail quoting an Instagram post by an American athlete who uses a .club domain in a hashtag, the third is a self-promotional blog post on Medium.com by the owner of minicomic.club.
If these are the most prominent citations Meltwater could dig up over six months, these new gTLDs still have a way to go in terms of awareness.
But my main issue with the research is that it was limited to the top 10 new gTLDs by registration volume: .xyz, .top, .loan, .club, .win, .online, .vip, .wang, .site and .bid.
As we all know by now, there’s a correlation (at least anecdotally) between volume, low price and low quality usage/abuse.
I’d love to see subsequent reports of this nature delve into smaller TLDs, including dot-brands, that may not have as many sales but may have greater engagement and more press coverage.
The full .CLUB/Meltwater report can be found here (pdf).

XYZ junk drop sinks the industry in Q3

The total number of domains registered in the world suffered a rare period of decline in the third quarter, according to Verisign’s latest numbers.
The Q3 Domain Name Industry Brief shows September ended with 330.7 million registered names across all TLDs, a 1.2 million dip on the second quarter.
Year-on-year, there was still growth: 3.7 million domains, or 1.1%.
The shrinkage follows a flat Q2 and a slowing Q1.
The finger of blame can be primarily pointed at .xyz and .top, which lost millions of domains in the quarter due, in .xyz’s case at least, to the expiration of millions of names that had been sold for a penny or two a year earlier.
Not that you’d know this from the DNIB (pdf). For some reason Verisign doesn’t like talking about new gTLD growth rates in its reports, even when they’re going the wrong way.
Verisign’s own .com and .net grew by 1.5 million names to 145.8 million, putting ground between themselves and ccTLDs, which collectively were up by 500,000 names or 0.3% sequentially to 144.7 million.

Donuts loses Cole to law firm

Donuts vice president Mason Cole has quit to join a law firm.
Cole said on social media yesterday that he has joined Seattle-based Perkins Coie as an “Internet Governance Advisor”.
He said he will continue to participate in ICANN in his new capacity, where Perkins Coie is involved in intellectual property matters.
Cole has been in the industry for over 15 years, first at SnapNames and Oversee.net before becoming a founding employee of new gTLD registry player Donuts.
He was most recently VP communications and industry relations there.
He’s not a lawyer, but he does have extensive experience on the Generic Names Supporting Organization, including being its first liaison to the Governmental Advisory Committee.

Justice gives nod to O.com auction

The US Department of Justice does not intend to prevent Verisign from auctioning off the single-letter domain o.com.
Aaron Hoag, chief of the department’s Technology & Financial Services Section, told ICANN in a letter (pdf) that it does not intend to probe Verisign’s proposal.
The letter reads in its entirety:

Your letter dated December 7, 2017, to Makan Delrahim, Assistant Attorney General of the Antitrust Division, regarding VeriSign’s proposal to auction O.COM, has been referred to the Technology & Financial Services Section for review. After careful consideration of the matter, the Division can report that it does not intend to open an investigation into the proposed auction described in the attachment to your letter.

Verisign asked ICANN’s permission to auction o.com, with most of the the proceeds going to good causes, after over a decade of nagging from retailer Overstock.com, which desperately wants to own the currently reserved name.
It would set a precedent for the company to sell off the remaining 22 single-letter domains, not to mention the 10 digits, which are all currently reserved due to a decades-old technical policy no longer considered necessary.
Verisign would only receive its $7.85 base registry fee from the sale, despite the fact that single-letter domains could easily fetch seven or eight figures.
The company asked ICANN for permission to release the name via its Registry Services Evaluation Process last month.
ICANN said earlier this month that it had no objection on technical grounds, but referred it to US competition authorities for a review.
With the DoJ apparently not interested, the door is open for ICANN to approve the RSEP before the end of the year, meaning Verisign could carry out the auction in 2018.
The big question now is whether anyone other than Overstock will want to take part in the auction. Overstock has US trademarks on “O.com”, despite the fact that it’s never actually owned the domain.

Shocker! After 15 years, Afilias kicks Neustar out of Australia

Afilias has been awarded the contract to run .au, Australia’s ccTLD, kicking out incumbent Neustar after 15 years.
It’s currently a 3.1 million-domain contract, meaning it’s going to be the largest back-end transition in the history of the DNS.
It’s also very likely going to see the price of a .au domain come down.
Neustar, via its 2015 acquisition of AusRegistry, has been the back-end provider for .au since 2002. That deal is now set to end July 1, 2018.
auDA, the ccTLD manager, said today that Afilias was selected from a shortlist of three bidders, themselves whittled down from the initial pool of nine.
It’s not been disclosed by auDA who the other shortlisted bidders were, and Afilias execs said they do not know either. I suspect Neustar would have been one of them.
The contract was put up for bidding in May, after auDA and Neustar failed to come to terms on a renewal.
At 3.1 million domains under management, .au is currently bigger than .org was when Afilias took over the back-end from Verisign in 2003.
Back then, .org was at 2.7 million names. It’s now at over 10 million.
“It’s the biggest transition ever, but not by much,” Afilias chief marketing officer Roland LaPlante said.
CTO Ram Mohan said that it should actually be easily than the .org transition, which had the added wrinkle of switching registrars from Verisign’s legacy RPP protocol to the now-standard EPP.
auDA said that Afilias will start reaching out to the 40-odd current .au registrars about the transition “as early as this week”.
About half of registrars are already on Afilias’ back-end and about half are ICANN-accredited, LaPlante said.
“We don’t expect to have many changes for registrars, but we have plenty of time to prepare them for what is needed,” Mohan said. “It ought to be a fairly easy glide path.”
There will be a live test environment for registrars to integrate with prior to the formal handover, he said.
There are several local presence requirements to the contract, so Afilias will open up a 20-person office in Melbourne headed by current VP of corporate services John Kane, who will shortly move there.
The company will also have to open a data center there, as the contract requires all data to be stored in-country.
Mohan, LaPlante and Kane said they’re all jumping on planes to Melbourne tonight to begin transition talks with local interested parties.
Financial terms of the deal are not being disclosed right now, but LaPlante said that .au registrars should see prices come down. This could lead to lower prices for registrants.
They currently pay AUD 17.50 ($13.44) per domain for a two-year registration, and I believe Neustar’s cut is currently around the $5 (USD) per year mark.
Afilias is not known for being a budget-end back-end provider, but it seems its slice of the pie will be smaller than Neustar’s.
LaPlante said that fees charged to registrars will be set by auDA, but that it now has flexibility to reduce prices that it did not have under the incumbent.
“Some savings should flow down to registrars as part of this,” he said.
The term of the contract is “four or five years” with options to renew for additional years, he said.
The loss of .au has no doubt come as a blow to Neustar, which paid $87 million for AusRegistry parent Bombrra just two years ago.
While Bombora also had dozens of new gTLD clients, many dot-brands, .au was undoubtedly its key customer.

.sx switches from KSRegistry to CIRA’s Fury

Sint Maarten ccTLD .sx has changed registry back-end providers.
SX Registry has switched from Germany’s KSRegistry to Canada’s CIRA, according to a CIRA press release and IANA records.
SX is now using CIRA’s relatively new Fury back-end platform, which launched a bit over a year ago with the new gTLD .kiwi as its inaugural customer.
The transition took under 30 days, according to CIRA, which built Fury using its experience managing Canadian ccTLD .ca.
Sint Maarten is a relatively new country, formed when the Netherlands Antilles’ .an split into three new ccTLDs in 2010.
.an has since been retired.
SX Registry won the deal to operate the TLD and launched it in 2012. The company, while technically based on the island, is run by a Canadian.

Radix says it’s profitable after making $12 million this year

New gTLD stable Radix said today that it expects to top $12 million in revenue this year.
The company also told DI that it is currently profitable.
Radix, which counts the likes of .site and .store among its portfolio of nine active gTLDs, said revenue so far for the calendar year has been tallied at $11.7 million.
The company said that more than half of revenue came from “non-premium domain renewals”, an important metric when considering the long-term health of a domain business.
Recurring revenue of non-premiums was almost twice as much as new registrations, Radix said. Only $1.76 million of revenue came from premium sales (14%) and renewals (86%).
The US accounted for just under half of revenue, with Germany at 14.4% and China, where .site was fully active for the whole year and four other TLDs were approved in October, coming in at 7.7%.
Radix is a private company, part of the Directi Group, and has not previously disclosed its financials.
Assuming apples-to-apples comparisons are valid (which may not be the case), its figures compare favorably to public competitors such as MMX, which expects to report 2017 in the same ball-park despite having more than twice as many gTLDs under management.

.kids auction is off

ICANN has postponed the planned auction of the .kid(s) gTLDs after an appeal from one of the applicants.
The last-resort auction had been penciled in for January 25, and there was a December 8 deadline for the three participants to submit their info to the auctioneer.
But DotKids Foundation, the shallowest-pocketed of the three, filed a Request for Reconsideration last Wednesday, asking ICANN to put the contention set back on hold.
The cancellation of the January auction appears to be to give ICANN’s board of directors time to consider the RfR under its usual process — it has not yet ruled on it.
DotKids and Amazon have applied for .kids and Google has applied for .kid. A String Confusion Objection won by Google put the two strings in the same contention set, meaning only one will eventually go live.
DotKids comprehensively lost a Community Priority Evaluation, which would negate an auction altogether, but it thinks the CPE got it wrong and wants to be treated the same way as other gTLD applicants whose CPE results are currently under review.
Reconsideration requests take between 30 and 90 days to process, and they rarely go the way of the requester, so the delay to the auction will likely not be too long.

CentralNic now owns .sk after $30m deal closes

CentralNic has just closed its acquisition of SK-NIC, the ccTLD operator for Slovakia, the company announced today.
The London-based firm announced the deal back in August, when it was to be worth €21.27 million up front, with a deferred performance-related cash payout of €4.85 million cash over three years.
But the deal, originally intended to close in September, was delayed by legal “complexities” and restructured from an asset purchase to a purchase of SK-NIC, including its liabilities, in its entirety.
The purchase price is now €20.27 million in advance, with €5.85 million deferred. That’s still a total of €26.12 million ($30.67 million).
The acquisition is unusual in that it sees a ccTLD transferring to control of a foreign entity, and was opposed by many in the Slovakian internet community.
A petition was organized calling for the transfer of .sk to a new independent body with more community and government oversight.
There had been fears that CentralNic would do to .sk what it has to Laos’ .la — repurpose it to mean something other than “Slovakia” — but CentralNic told DI that it will no do so.
The deal means .sk will move from its outdated old registry infrastructure to CentralNic’s standards-based EPP platform, which should make it easier for registrars to integrate.
It’s also likely to mean it’s going to be much easier for non-Slovaks to be able to register .sk domains.
SK-NIC currently has about 360,000 domains under management.

As .wed goes EBERO, did the first new gTLD just fail?

A wedding-themed gTLD with a Bizarro World business model may become the first commercial gTLD to outright fail.
.wed, run by a small US outfit named Atgron, has become the first non-brand gTLD to be placed under ICANN’s emergency control, after it lost its back-end provider.
DI understands that Atgron’s arrangement with its small New Zealand back-end registry services provider CoCCA expired at the end of November and that there was a “controlled” transition to ICANN’s Emergency Back-End Registry Operator program.
The TLD is now being managed by Nominet, one of ICANN’s approved EBERO providers.
It’s the first commercial gTLD to go to EBERO, which is considered a platform of last resort for failing gTLDs.
A couple of unused dot-brands have previously switched to EBERO, but they were single-registrant spaces with no active domains.
.wed, by contrast, had about 40 domains under management at the last count, some apparently belonging to actual third-party registrants.
Under the standard new gTLD Registry Agreement, ICANN can put a TLD in the emergency program if they fail to meet up-time targets in any of five critical registry functions.
In this case, ICANN said that Atgron had failed to provide Whois services as required by contract. The threshold for Whois triggering EBERO is 24 hours downtime over a week.
ICANN said:

Registry operator, Atgron, Inc., which operates gTLD .WED, experienced a Registration Data Directory Services failure, and ICANN designated EBERO provider Nominet as emergency interim registry operator. Nominet has now stepped in and is restoring service for the TLD.
The EBERO program is designed to be activated should a registry operator require assistance to sustain critical registry functions for a period of time. The primary concern of the EBERO program is to protect registrants by ensuring that the five critical registry functions are available. ICANN’s goal is to have the emergency event resolved as soon as possible.

However, the situation looks to me a lot more like a business failure than a technical failure.
Multiple sources with knowledge of the transition tell me that the Whois was turned off deliberately, purely to provide a triggering event for the EBERO failover system, after Atgron’s back-end contract with CoCCA expired.
The logic was that turning off Whois would be far less disruptive for registrants and internet users than losing DNS resolution, DNSSEC, data escrow or EPP.
ICANN was aware of the situation and it all happened in a coordinated fashion. ICANN told DI:

WED’s backend registry operator recently notified ICANN that they would likely cease to provide backend registry services for .WED and provided us with the time and date that this would occur. As such, we were aware of the pending failure worked to minimize impact to registrants and end users during the transition to the Emergency Back-end Registry Operator (EBERO) service provider.

In its first statement, ICANN said that Nominet has only been appointed as the “interim” registry, while Atgron works on its issues.
It’s quite possible that the registry will bounce back and sign a deal with a new back-end provider, or build its own infrastructure.
KSregistry, part of the KeyDrive group, briefly provided services to .wed last week before the EBERO took over, but I gather that no permanent deal has been signed.
One wonders whether it’s worth Atgron’s effort to carry on with the .wed project, which clearly isn’t working out.
The company was founded by an American defense contractor with no previous experience of the domain name industry after she read a newspaper article about the new gTLD program, and has a business model that has so far failed to attract customers.
The key thing keeping registrars and registrants away in droves has been its policy that domains could be registered (for about $50 a year) for a maximum period of two years before a $30,000 renewal fee kicked in.
That wasn’t an attempt to rip anybody off, however, it was an attempt to incentivize registrants to allow their domains to expire and be used by other people, pretty much the antithesis of standard industry practice (and arguably long-term business success).
That’s one among many contractual reasons that only one registrar ever signed up to sell .wed domains.
Atgron’s domains under management peaked at a bit over 300 in March 2016 and were down to 42 in August this year, making it probably the failiest commercial new gTLD from the 2012 round.
In short, .wed isn’t dead, but it certainly appears extremely unwell.
UPDATE: This post was updated December 12 with a statement from ICANN.