Survey says 44% of brands to apply for gTLDs

Forty-four percent of major consumer brands plan to apply for dot-brand top-level domains, according to a survey carried out on behalf of Afilias.
The research, carried out in the UK and US by Vanson Bourne, found that only 82% companies were aware of their ability to participate in the the new gTLD program.
That’s a high number, but it still suggests that almost one in five companies are still completely oblivious about the program, despite months of media coverage and ICANN outreach.
Of those companies stating that they are aware of the program, 54% plan to apply and 40% are still thinking about it.
The survey covered 200 consumer-facing businesses with 3,000-10,000+ employees and was carried out in February.

.me beating .co in start-ups?

The .co top-level domain may have more registrations, but more tech start-ups are opting for .me domain names, according to an informal study.
Doctoral student Thomas Park compiled a list of 1,000 start-ups added to TechCrunch’s CrunchBase database last year and found that entrepreneurs chose .co 1% of the time, versus 1.7% for .me.
As caveats, the difference between the two TLDs only works out to seven companies and .me, which launched in 2008, does of course have a two-year head start over .co.
I’m also guessing that CrunchBase has an English-language bias, which could skew the results. While .co has meaning in more countries it lacks the call-to-action punch of .me in English.
Nevertheless, I think the results are interesting because .CO Internet heavily targets start-ups in its marketing and currently has twice as many domains under management (over 1.1 million) as doMEn, the Afilias/Go Daddy joint-venture .me registry.
Park’s results show that .me had a 0.50% share in 2010 and a 0.80% share in 2009 while .co managed to get one company (0.10%) on the list during the half of 2010 it was live.
The survey found that .com is the runaway first choice for entrepreneurs, with about 85% of the start-up market, but you knew that already.

M+M wins contract for ‘laptops and lederhosen’ gTLD

Minds + Machines has won governmental approval for its .bayern new gTLD application, according to the company.
The Bavarian state government has said it will back a bid for .bayern from Bayern Connect, which is majority-owned by M+M parent Top Level Domain Holdings, TLDH said today.
According to its press release, M+M will provide the back-end registry services, which strongly suggests that it does not plan to outsource to Neustar on this occasion.
Bayern Connect is not the only company to have announced a .bayern application, however.
Rival applicant PunktBayern, which is backed by United Domains and InterNetX among others, has been public about its plans for a couple of years too. Last year, it selected Afilias to provide its registry back-end.
If the Bavarian government is offering its exclusive support to Bayern Connect, as TLDH now says, it puts a serious question mark over the viability of the PunktBayern bid.
Under ICANN’s rules, any gTLD purporting to represent a state must secure the support or non-objection of the relevant government. Without that support, applications will be rejected.
PunktBayern does have a registered trademark on “.bayern”, however, so the tussle may not be quite over yet.
Bayern is the German name for Bavaria. The state has a population of about 12.5 million and quite a strong sense of its own identity.
It’s often referred to as the land of “laptops and lederhosen” due to a long-running government policy of friendliness to the tech industry.

Afilias acquires .pro operator RegistryPro

Afilias has acquired .pro registry manager Registry Services Corporation, which does business as RegistryPro, for an undisclosed sum.
The deal will see .pro domain names migrate to Afilias’s back-end, bringing the number of TLDs the company supplies registry services for to 17, the largest of which is .info .org.
It’s not yet clear whether the deal includes Zip.pro, a “local search” service operated by RegistryPro’s former parent Hostway using tens of thousands of self-owned zip code .pro domains.
(UPDATE: Afilias has confirmed that Zip.pro is staying with Hostway. The former owner of .pro is essentially now its biggest customer.)
Hostway bought RegistryPro in early 2004 shortly before .pro went live. The deal was somewhat controversial at the time.
Since May last year the company has been headed by CEO Karim Jiwani, a former Afilias executive. Jiwani will stay in place as president of RegistryPro, Afilias said.
While RegistryPro has been offering new gTLD back-end registry services since last June, the acquisition “is specifically in support of the .pro domain,” the Afilias spokesperson said.
The gTLD will be migrated to Afilias’ back-end infrastructure, he confirmed.
“A migration plan is being put into place,” the spokesperson said. “Current .pro customers will see no issues; the platform change will be invisible to them (and as easy as possible for registrars.)”
ICANN was told about the deal, but did not need to approve it because the corporate structure of RegistryPro has not changed, he said.
The .pro gTLD has about 45 registrars, though only four of them have taken more than 10,000 registrations. EnCirca, which signed up on day one, leads the pack with 13,000 domains.
However, Network Solutions and RU-Center came on board in 2008 and have been responsible for contributing most of the gTLD’s organic growth in the last few years.
Despite these modest improvements, .pro is still broadly considered very much an also-ran gTLD.
It had roughly 117,000 registered .pro domains at the last official count, but 43,000 of those are US zip codes registered by a shell company belonging to Hostway back in 2008.
It appears that this Zip.pro service is a similar concept to the Employ Media-backed Universe.jobs services – an exercise in mass domain development backed by the (former) registry itself.
At some point quite recently, some of these zip code domains have started going live with what could be loosely be described as “content”.
If you visit 94110.pro, for example, you’ll see a bunch of stuff about the Mission district in San Francisco, an old haunt of mine.

Former ICANN CFO sues Sedari over €100k deal

Kevin Wilson, who joined new gTLD consultancy Sedari as chief financial officer earlier this year, was fired in October and is now suing the company over a €100,000 investment deal gone bad.
Wilson, who spent four years as ICANN’s CFO, was one of a number of familiar domain name industry faces to join UK-based Sedari when it came out of stealth mode this summer.
But he was let go in October after falling out with CEO Liz Williams over financial matters.
Wilson claims that even as CFO he had to fight for access to Sedari’s financial records, and that when he finally questioned the company’s accounting he was terminated.
His termination letter said that Sedari had “very serious concerns” about his performance.
He had agreed to invest €100,000, in two €50,000 installments, and was fired shortly after deciding not to make the second payment, according to his legal complaint.
Wilson claims that he agreed to become an investor after being told about paying clients, including Cloud Registry, that he came to believe may not have existed.
He also alleges that “substantial sums” were taken from the company coffers by Williams for spa treatments and other personal expenditures.
The lawsuit alleges “fraud” on this basis, and seeks the return of Wilson’s initial €50,000 stake.
Wilson also wants the court to declare that, as a resident of California, he is not bound by the post-employment non-compete clauses of his contract.
He’s currently an independent new gTLDs consultant.
Sedari, through its solicitor Faegre & Benson, said in a statement:

Mr. Wilson has reneged on his legally binding obligations to Sedari both in relation to the payment by him of certain sums and his agreement not to act contrary to the best interest of the company. As a result, the Board has forfeited Mr. Wilson’s shares and taken further action to enforce its rights against him.

The statement notes that Sedari has not yet been formally served the complaint – which was filed in the Superior Court in Los Angeles on October 25 – adding:

In the event that Mr. Wilson proceeds with his complaint, it will be defended comprehensively.
The claim is devoid of merit, wrong in fact and all material allegations are rejected. Mr. Wilson will also be pursued for any further loss his actions may cause the alleged defendants.

Wilson said in a statement that he wants to “resolve matters amicably”.
According to exhibits filed with the lawsuit, Sedari’s other investors include Williams, with a majority 53.7% stake, as well as director Dennis Jennings and policy chief Philip Sheppard.
Registry services provider Afilias paid $375,000 for a 27.4% stake in the company, according to these documents. Its chairman, Philipp Grabensee, sits on the Sedari board.
Here’s the complaint.

Afilias to apply for Chinese .info

Afilias has announced that it plans to apply for the traditional and simplified Chinese script equivalents of .info under ICANN’s new generic top-level domains program.
The company becomes the last of the Big Three registries to give a glimpse into its new gTLD strategy.
VeriSign has said it wants transliterations of .com in multiple scripts, while Neustar has said it plans to apply for its own dot-brand, .neustar.
Afilias did not disclose the exact strings it wants in its announcement. There was no mention of .mobi, which the company also runs.
According to the last official count, there are close to 7.9 million registered .info domains. Marketing director Roland LaPlante said in September that about 19% host unique web sites.

Win $5,000 for your new gTLD idea

Afilias is offering $5,000 for the best idea about what to do with a new generic top-level domain.
The company has kicked off a competition today designed to stimulate interest in ICANN’s new gTLD program.
It said in a press release this evening:

With this contest, Afilias is looking for unique new TLD ideas, whether that domain is a “dot Brand” (for a company) or a “dot Niche” (for a concept or community) or a “dot City” domain. The goal is to discover ideas for “right of the dot” domains that cannot be done today with any of the existing domains, like .com or .net.

Basically, you send in your best new gTLD idea – not just a string, but an innovative way to use it – and you stand a chance of winning prizes of $5,000, $3,000 or $1,500.
The contest web page can be found here. The rules are here.
According to the press release, I’ve agreed to be on the judging panel, apparently as the latest stage of my ongoing campaign of utterly shameless self-promotion.
The other judges are former ICANN president Paul Twomey, Matthew Quint of the Center on Global Brand Leadership and David Rogers of BRITE, both at Columbia Business School, as well as Afilias’ CTO and CMO, Ram Mohan and Roland LaPlante.
I’m not sure what to expect, but it strikes me that if you have a halfway decent idea for a new gTLD – and you don’t actually plan to apply for it – you may not have much to lose by entering.
Afilias is accepting submissions until October 17, just two weeks from now, and the winners will be announced October 24.

Even without Al Gore, don’t count Minds + Machines out of the .eco race

Minds + Machines may have lost the support of Al Gore for its .eco bid, but it should not necessarily be dismissed as a contender for the .eco top-level domain.
The Guardian today reported that the former US vice president’s Alliance for Climate Protection campaign has dropped its support for the M+M-backed Dot Eco LLC .eco bid.
It noted that the other public .eco applicant, Big Room, is backed by former Russian premier Mikhail Gorbachev, and it made some tenuous Cold War allusions accordingly:

The global power struggle, with echoes of the cold war, is over control of the new .eco internet domain which could be up and running by 2013.
…
But the Guardian has learned that Gore’s group has quietly dropped its plan, leaving the door open for Big Room to act as the registry for the new domain.

The reality is of course not quite as exciting, at least not to a general readership. Big Room in fact quickly distanced itself from the hyperbole in a blog post today.
Gore’s group did in fact stop supporting M+M’s .eco bid earlier this year. The site previously dedicated to the project, SupportDotEco.com, went dark for a while before being redirected to M+M in June.
It seems that the once-public M+M .eco project may now be a regular will-they-won’t-they bid.
So while The Guardian fairly reported that Gore is no longer in the running for .eco, that does not necessarily mean Big Room is a shoo-in either.
As I’ve previously commented, publicly announcing a gTLD application means absolutely nothing.
Big Room may secure .eco. M+M may. Any one of a number of potential candidates could win the contract.
Big Room, which has secured support from many organizations in the environmental community, intends to file its bid with as a self-designated “community” application.
Such a designation can enable applicants for contested gTLDs to avoid an auction, if they can score 14 out of a possible 16 points against the very strict criteria set by ICANN.
Big Room has spent a great deal of time building up support and setting proposed policies governing how .eco will be managed. It has some potentially innovative ideas about how to promote corporate responsibility using domain names.
“I hope people don’t try to hold the community hostage about this, I think our community been very transparent about their intentions,” said Big Room co-founder Trevor Bowden. “If this thing goes to auction, this community has no voice whatever. If they have no voice then the potential of .eco will be diminished.”
Minds + Machines, on the other hand, is on-record saying that it does not believe that .eco could possibly qualify as a community bid.
In July, CEO Antony Van Couvering published a piece on CircleID estimating that, with just nine points out of the 14 required to pass a Community Priority Evaluation, it would not.
It seems that “community” backing, even from an environmentalist as high-profile as Al Gore, may not be part of the M+M .eco application strategy.
With M+M parent Top Level Domain Holdings funded sufficiently to apply for gTLDs into double figures, I would not be at all surprised if .eco is among its target strings.
UPDATE (30/9/11): TLDH has confirmed that Dot Eco LLC will apply for .eco. The characteristically blunt press release also has a few choice words about gTLD applications backed by “celebrities”.

Overstock.com: a registry’s best friend

O.co, the company formerly known as Overstock.com, has bought the domain name o.info directly from registry manager Afilias for an undisclosed amount.
It’s the first single-character sale Afilias has announced since ICANN gave it the go-ahead to release one and two-letter names from reserved status in April 2010.
What makes it particularly interesting is that O.co has agreed to build a separate web site at o.info, using the domain for the purpose suggested by the TLD string.
The idea of allocating a valuable name to a big brand in exchange for a use commitment – the “founders program” model – is of course now a standard part of a TLD registry’s marketing toolkit.
It’s more unusual too see the same tactics used to promote a decade-old gTLD.
O.co CEO Patrick Byrne said in a statement:

We will use O.info as a website destination to consolidate useful consumer information. The .info domain is the logical destination for visitors to find product information, user manuals, buying guides, manufacturer and brand reviews, video demonstrations and recall notices.

The price has not been disclosed. It could easily be in the six-figures, extrapolating from the $350,000 the company dropped on o.co last year.
On the other hand, it could be lower.
I feel certain that .CO Internet would have handed over o.co for free if it had known how much great publicity it would bring; it’s possible Afilias may have sacrificed part of its windfall in the hope of reaping some marketing benefits too.
It has 25 more letters to sell, after all.

ICANN revolving door: invisible whiteboard lady jumps to Afilias

In yet another shocking example of the unregulated “revolving door” between ICANN and powerful companies in the domain name industry, a blurry lady using an invisible whiteboard appears to be working for ICANN and Afilias at the same time.
Proof can be found in these screenshots, taken today from afilias.info and newgtlds.icann.org.
The photographs appear to have been digitally altered to disguise the mystery double-agent’s appearance, but it’s clearly the same woman.
ICANN:

Afilias:

Call your lawyers! Write to the Department of Commerce! We have ourselves a scandal!
UPDATE: She works for CentralNic too!!!