Unstoppable wants to be a registry back-end

Unstoppable Domains has applied to ICANN to become a back-end registry services provider, according to the company’s CEO.

Matt Gould told DI that the company is currently going through the Registry Service Provider Evaluation Program, which pre-approves RSPs prior to next year’s next round of applications.

There are 27 companies with applications submitted to the program, according to ICANN’s latest stats, but Unstoppable is the first confirmed market newcomer.

The company is a recently accredited registrar, but is best-known for selling names on non-DNS blockchain naming systems.

Gould said Unstoppable plans to use its RSP accreditation for its own gTLD applications and those of its crypto-company clients. It doesn’t sound like it will be aggressively competing for customers in the traditional DNS space.

The accreditation is necessary because Unstoppable intends to vertically integrate, marrying traditional DNS with on-chain names in its gTLDs, so extra technical work is needed, Gould said.

Unstoppable is building its registry infrastructure using Google’s open-source Nomulus software, he said.

Blockchain crisis looming for new gTLD next round

New gTLD applicants could face more of a threat from blockchain-based alternative naming systems next year than perhaps they first thought.

ICANN is coming under pressure to give additional rights to the owners of top-level strings that act like TLDs on blockchains, potentially adding friction — and six figures of extra costs — to applications for matching strings.

In the recently closed public comment period on the current draft Applicant Guidebook, two blockchain naming firms focused on the risk posed from name collisions should a gTLD get delegated that matches a blockchain TLD.

More importantly, ICANN’s influential Security and Stability Advisory Committee expressed the same views.

Alexander Urbelis, general counsel and CISO of Ethereum Name Service, said in his comments that many operators of alt-TLDs will apply for their DNS matches in next year’s application round, adding:

ICANN should consider that a new gTLD, for which an identical string already exists in an alternative name space, should be considered a compromised asset, and that delegating such gTLDs may subject ICANN, and applicants, to substantial liability. In addition to the technical issues posed by name collision, such delegations could also result in consumer confusion, difficulties with resolving queries (particularly as access to alternative names is increasingly integrated into mainstream web browsers), security risks, and broken authentication systems

Shifting gears, Urbelis then goes on to espouse the exactly opposite view to what you might expect from an operator of a blockchain naming system:

We urge ICANN to ensure that operators of strings in alternative names spaces are not given preferential treatment in the upcoming new gTLD application round, either deliberately or inadvertently. Such operators should not be rewarded for choosing to operate outside of ICANN governance and policies, particularly when the results of such preferential treatment could be so devastating for the stability of the DNS, as well as consumer trust in the new gTLD program and the DNS itself.

However, he concludes that alt-TLDs should be considered during the application process, specifically when ICANN’s evaluators conduct the String Similarity Evaluation.

we note that the string similarity evaluation does not appear to account for strings that may exist in alternative name spaces that are not under ICANN governance. Given the proliferation of such strings and alternative name spaces in recent years, ICANN should not ignore their existence by considering string similarity within only the ICANN-governed DNS, particularly due to the technical issues outlined above in connection with name collision.

Currently, this evaluation stage only looks at similarity to existing TLDs, some strings blocked by policy, and other applied-for strings.

If Urbelis’ advice were taken on board, an application for .clown, for example, could find itself ruled similar to alt-TLD .down, which is on the Handshake naming system and available at some registrars.

ENS runs .eth as a blockchain TLD. While the company claims over 1.6 million names registered there, .eth can never make it to the consensus DNS because ETH is the protected three-letter code for Ethiopia and therefore blocked by a Guidebook policy that is pretty much locked-in.

Unstoppable Domains, which markets dozens of alt-TLDs, focused on name collisions in its brief comment to ICANN, seeking extra clarity in how the collision assessors will decide whether a string is “high risk”.

The current AGB says evaluators will look at both quantitative data — measurements of traffic for non-existent TLDs to the root servers for example — and unspecified “qualitative” factors. Unstoppable’s head of operations Michael Campagnolo wrote:

If ICANN wants to help applicants to assess their risk pre-application submission, examples and sources of qualitative evidence should be described and made available to applicants prior to, and in a reasonable amount of time before the opening of the application window, similar to the quantitative information.

The subtext here, it appears, is that Unstoppable wants to know if non-DNS qualitative factors, such as the existence of an alt-TLD matching an applied-for string, will be taken into account.

That’s a good question, and as the AGB currently stands it appears to be up to the Technical Review Team that will conduct the name collision evaluation on each application.

The Name Collision Analysis Project working group, which came up with most of the current name collision rules, seemed to have mostly ignored alt-TLDs in its work due to difficulty and timing.

Unstoppable points out that applicants with strings deemed at high risk of collisions could incur extra fees of $100,000 to $150,000, on top of the $227,000 standard application fee, so the extra clarity on the rules could avoid applicants having to reach deeper into their pockets.

While ICANN is adept at ignoring or merely paying lip service to self-serving public comments filed by commercial entities, it is bound by its bylaws to take the advice of its Advisory Committees seriously.

Comments filed by the 17-member SSAC will carry more weight, and SSAC is warning that collisions between DNS and non-DNS naming systems could raise security risks, promote instability, and create user confusion.

SSAC’s SAC130 (pdf) — formal Advisory Committee advice — makes four recommendations related to name collisions. One is:

The AGB should explicitly state that the TRT is allowed to include evaluating potential collisions with known, widely used alternative naming systems and other external sources, as these can create foreseeable security and stability risks for DNS users.

If ICANN adopts the SSAC recommendations, it seems the TRT will be encumbered with the heavy burden of figuring out how, when and why an alt-TLD and an applied-for gTLD create risks so unacceptable that the applied-for string should be blocked.

Another question that has been raised in recent weeks is whether alt-TLD operators should be able to use mechanisms such as Community Priority Evaluation and Community Objection to secure their TLDs or disrupt other applications.

Could Unstoppable, for example, claim that its cohort of .wallet alt-TLD registrants constitute a protected “community” and thus get a priority approval?

The company could certainly try, but experts in the policy-making community and ICANN staff seem to think the point-based CPE mechanism is designed in such a way to make such a claim incredibly difficult to back up.

ICANN will consider all of the public comments over the coming weeks and months before making changes, if any, to the AGB.

There are hundreds of thousands of alt-TLDs out there — over 6,000 are even carried by a handful of ICANN-accredited registrars — but it’s not clear how many are actually used.

With that in mind, should ICANN offer additional protections to blockchain-based alt-TLDs, many new gTLD applicants would face the very real risk of additional friction and huge extra costs.

Is this the first Next Round new gTLD contention battle?

It had to happen sooner or later. With a few dozen would-be new gTLD applicants breaking cover over the last year or so, we seem to have our first clash and our first potential 2026-round contention set.

The sought-after contested gTLD is .chain, which now has two announced hopefuls after blockchain-based alternative naming system Freename.io yesterday revealed it wants the string.

“The company intends to apply for .chain, .token, .metaverse and a variety of other gTLDs,” Freename said. “Freename will also submit applications on behalf of third-party customers in this new gTLDs round.”

Freename, if it follows through, is likely to face competition from at least one other applicant, a company called 3DNS, which in June announced plans to apply for .chain and .super.

3DNS has Intercap as its registry partner, while Freename is partnered with registry ShortDot on a joint venture called WebUnited.

Freename already sells blockchain-based names that use .chain as an extension, while 3DNS sells third-level DNS domains under .chain.box that it hopes to upgrade to second-level names should it win the ICANN contest.

In truth, I’d be incredibly surprised if these are the only two companies to apply for .chain, which is a shortened version of “blockchain” and likely to be an attractive string with the whole crypto/”Web3″ crowd.

Under ICANN’s under-development rules, the exact process for resolving contention sets is still up in the air, with more clarity hoped for over the next few months.

ICANN has confirmed that it intends to ban private auctions in the next round, but has also come up with a new second-choice alternate string option that is already causing grumbling in the policy-making community.

Unstoppable announces another new gTLD bid

In the run-up to the 2012 new gTLD application round, we were hard-pressed to find a company willing to announce an application. This time around, announcements are coming out of the blockchain world at the rate of about one a week.

Unstoppable Domains has announced that it’s working with Raiinmaker Network to operate .raiin, first as a blockchain-only namespace and later as a new gTLD hopeful.

Raiinmaker says it developers a blockchain protocol that “utilizes decentralized AI and scalable Web3 powered infrastructure to transform the distribution of value tied to authentic identity, data and behavior.”

No, me neither.

Unstoppable said it “will be planning and strategizing with Raiinmaker Network for the next ICANN gTLD application to further solidify its place in the digital landscape.”

It’s the tenth potential application the company has publicly revealed.

Secret new gTLD application revealed

Unstoppable Domains has revealed the next partner with which it intends to apply to ICANN for a new gTLD two years from now.

It’s linked up with Secret Network Foundation to apply for .secret and in the meantime to flog .secret names that only work on its Polygon blockchain naming system.

Secret is a startup that develops privacy-oriented, blockchain based applications.

It’s the sixth likely new gTLD application Unstoppable has announced this year.

D3 to get $5 million in crypto to apply for .ape gTLD

New gTLD consultancy D3 Global has inked a deal to apply for the .ape gTLD on behalf of the ApeCoin community.

The company said in a blog post that it will receive three million $APE — cryptocurrency coins currently worth about $5 million, according to Coinbase — in order to apply to ICANN for, operate and market .ape domains.

As it has with other clients, it will first launch *ape names that can only be used on the relevant blockchain to address crypto wallets and such. D3 uses an asterisk to differentiate blockchain names from real domains.

The deal came about after D3 submitted a proposal to the ApeCoin DAO. That’s a Decentralized Autonomous Organization that allows any ApeCoin holder to have a vote in the development of the ApeCoin ecosystem. They voted overwhelmingly in favor of D3’s proposal.

The DAO will receive 50% of gross revenue from *ape and .ape sales under the deal, but D3 says it will retain exclusive rights to .ape. Presumably this is because there’s no way in hell ICANN’s lawyers are going to allow it sign a registry contract with a DAO.

The business plan proposal is quite detailed for a public document, containing stuff like revenue projections that ICANN will redact from published gTLD applications. D3 reckons it could be turning over about $8 million with 90,000 registered .ape names by its fourth year.

“It’s simple, Ape Names are built by Apes, for Apes,” D3 said. As well as quite the most ludicrous quote I’ve used in a considerable while, it also happens to be Technically The Truth when said of any TLD, when you think about it.

But it’s actually a reference to the fact that a few of the D3 C-suite are owners of Bored Ape Yacht Club and Mutant Ape Yacht Club NFTs — those expensive little crypto chimp avatars that people sometimes use in their social media bios.

D3 CEO Fred Hsu apparently owns this ape picture, which is “worth” almost $37,000. Fellow co-founder Paul Stahura has a whole collection.

In other news, there’s still no cure for cancer.

New Vegas conference “Davos for Web3 interoperability”

Specialist new gTLD consultancy D3 is to hold a two-day conference in Las Vegas at the end of the month it’s describing as the “Davos for Web3 interoperability”.

Imposingly named Dominion, it’s due to take place at the Cesar’s Palace hotel from April 29 to 30. The theme is the interoperability between the traditional domain name system and newer blockchain-based naming systems.

Organizers says it’s invite-only, and limited to about 125 attendees, but an invitation can be requested from the event’s web site.

Keynote speakers include Lily Liu (president of the Solana Foundation) and Fred Gregaard (CEO of the Cardano Foundation) on the blockchain side of things, and Matt Overman of Identity Digital on the domain name side, as well as D3 CEO Fred Hsu.

D3 specializes in arranging gTLD applications for blockchain firms and has five announced clients so far.

.austin names launch on blockchain

A city gTLD launching exclusively on a blockchain alternative naming system? It’s happened, with the announcement of .austin at the SXSW conference in Austin, Texas.

The extension is already on sale at $10 a name via Unstoppable Domains, in partnership with the Greater Austin Asian Chamber of Commerce.

The organizations said the names will serve 2.4 million residents of the Austin area. The extension appears on the Polygon blockchain.

There are plenty of city name gTLDs in the regular DNS, but .austin is believed to be the first blockchain-exclusive (excluding perhaps Handshake, where there are no doubt a great many).

The GAACC claims, without citation, that .austin is “far more secure than the four US city traditional TLDs that exist so far”, which is probably true — domains that don’t resolve for most people can’t be as easily abused.

There’s no word in the Unstoppable or GAACC announcements whether the plan is to apply to ICANN for .austin in the proper DNS in 2026 and mirror the two namespaces, but GAACC will face some administrative hurdles if it wishes to do so.

Under the current draft of the next round’s Applicant Guidebook, applicants need formal endorsement from the local government when applying for “a city name, where the applicant declares that it intends to use the gTLD for purposes associated with the city name.”

If the City of Austin were to apply to ICANN separately, there would no doubt be friction.

Freename tries to bridge DNS and blockchain

Swiss blockchain naming startup Freename has released a service it says it hopes will help make blockchain-based naming systems easier to integrate with the traditional DNS.

It’s called NOTO, and it has launched in closed beta this week.

Freename says NOTO crawls blockchain naming systems (currently its own Freename service, Ethereum Name Service, Handshake Name Service and Unstoppable) to compile lists of domains, and then making those lists of domains available to developers either via an API or downloadable zone files that look like regular zone files.

The idea seems to be that developers using traditional DNS can stay in their comfort zone and don’t have to do the work of figuring out complexities of the blockchain. It hopes makers of browsers, search engines, DNS resolution services and such will be able to more easily add “Web3” support to their software.

Freename also reckons there’s an intellectual property protection story, with trademark owners potentially more easily able to monitor blockchain naming services for abuse.

D3 signs up crypto gTLD client number five

New gTLD consultancy D3 Global has signed up its fifth blockchain gTLD client since launching last September.

The company today announced a deal with Core Chain to apply for .core when ICANN next opens a new gTLD application window, currently expected mid-2026.

Core Chain makes a software platform for developers that want to building decentralized applications on blockchains. It says it has over five million connected cryptocurrency wallets.

D3 has recently announced similar partnerships with NEAR Foundation (.near), Gate.io (.gate), Viction (.vic) and Shiba Inu (.shib).

The company says its mission is to help blockchain companies operate on the traditional DNS as well as the blockchain-based alternate naming systems.