Latest news of the domain name industry

Recent Posts

.ing doing way better than .meme

Kevin Murphy, January 16, 2024, Domain Registries

Google Registry launched two new gTLDs in December, and just over a month later one is doing way better than the other.

As of the latest zone files, .ing has over 16,000 domains, while .meme has just 2,700. Both went to general availability on December 5.

This might seem surprising, given that .ing is intended purely for domain hacks, but memes are of course ephemeral things where registering a matching domain might not be a sound long-term investment strategy.

Both Google launches pale in comparison to the registry’s most successful gTLD, .app, which sold over 250,000 names in its first month, May 2018.

Google sells five-figure AI domain and six-figure .ing hack

Kevin Murphy, November 27, 2023, Domain Sales

A single-letter domain, an AI-related name, and a category-killer domain hack appear to have been sold by Google Registry during the latest week of its ongoing Early Access Period for the new .ing gTLD.

Judging by the .ing zone file, at least three domains have been registered in .ing since I last posted about the apparent seven-figure sale of host.ing a couple weeks ago.

The new names are w.ing, shipp.ing and tur.ing. I assume tur.ing refers to war hero Alan Turing, one of the fathers of computing and namesake of the Turing Test, used to judge AI intelligence.

w.ing was registered first, on November 13, when it would have incurred a six-figure price tag, according to published registrar retail prices. The registrant is listed as Google via the registrar Markmonitor.

Unlike w.ing and host.ing, the other two were registered via GoDaddy (albeit with redacted registrant names) so we can be more confident they are actually sales to third-party registrants.

Both shipp.ing and tur.ing were registered shortly after Google’s EAP rolled over into week three pricing ($35,000 at 101Domain‘s low-end prices, as a guide) on November 21 at 1600 UTC.

If Whois can be relied upon, the shipp.ing registrant is based in Texas and the tur.ing registrant in Arizona.

tur.ing is the only one trying to resolve currently, from where I’m sitting, but it fails due to a cert error.

Google’s EAP enters week four tomorrow at 1600 UTC, at which point prices fall daily until they settle at general availability pricing on December 5.

Did somebody spend a million bucks on a Google domain hack?

Kevin Murphy, November 14, 2023, Domain Sales

There’s evidence that Google Registry may have sold a .ing domain name for seven figures during its pre-launch period.

Google is well into its Early Access Period for the new gTLD, which runs for five weeks with premium prices decreasing every week or day until December 5, when they go to general availability pricing.

The EAP was notable for just how premium the first-week prices were — if you really wanted a quality domain hack for your business, it would cost you well north of $1 million.

But as far as I can tell from zone files, just one domain was added during that first week — host.ing, which has a Whois creation date of November 6, well within the cut-off for the seven-figure price tag.

The domain does not resolve and Whois currently shows Google itself as the registrant and Google’s go-to registrar, Markmonitor, as the registrar.

So it may be a self-reg, but waiting until EAP to grab a name in-house when Google has had literally years to do so does seem unusual.

Google to launch two fun new gTLDs next month

Kevin Murphy, August 31, 2023, Domain Registries

Google Registry is continuing its piecemeal rollout of new gTLDs with the launch of .ing and .meme this September.

Both TLDs will go to sunrise for a month from September 20, with general availability from December 5.

While both will have more-expensive Early Access Period phases, .meme is also getting a Limited Registration Period where “only content creation platforms specializing in the creation and distribution of internet memes may apply”.

While .meme is a pretty self-explanatory regular TLD with standard amount of long-tail potential, I think .ing might be the first TLD ever to launch with domain hacks as the primary envisaged use case.

Google gave “design.ing or writ.ing, ink.ing or row.ing” as potential domains.

There are a finite number of English verbs that would work well with a .ing suffix, potentially limiting registrations. I doubt the TLD will pass the 50,000 name threshold at which ICANN starts charging transaction fees, unless some other use cases are found.