.cancerresearch — a role model for dot-brands?

.cancerresearch went live today with an interesting, and possibly unique to date, take on the new gTLD concept.
It’s technically not a dot-brand under ICANN rules, but there are no firm plans to start selling registrations to third parties yet and the people running it are pointing to it as a possible model from which dot-brands could draw inspiration.
The registry, the charitable Australian Cancer Research Foundation, is working heavily with back-end provider ARI Registry Services and has recruited the ad agency M&C Saatchi for the promotion.
It’s reserved about 80 .cancerresearch domain names for its own “promotional purposes” — permissible under ICANN rules — and gone live today with a handful of web sites designed to raise awareness about and funds for cancer research.
I say it looks possibly unique because, despite the multiple domains in play, it basically looks and feels like one web site.
Start at home.cancerresearch, click a link entitled “Donate” and you’ll be taken to donate.cancerrresearch. Click a link about lung cancer, you’ll go to lung.cancerresearch. There’s another link to theone.cancerresearch, soliciting donations.
Unless you’re looking at the address bar in your browser, you’d be forgiven for assuming you’re on the same web site. The sites on the different domains are using the same style, same imagery, and are obviously part of the same campaign.
That’s not particularly innovative, of course. Redirecting users to other domains within the same web site experience happens all the time. But I don’t think I’ve seen it done before with a new gTLD. Navigation-wise, it seems to have a degree of novelty.
Tony Kirsch, head of global consulting at ARI, said that what the ACRF is doing could “help give dot-brand holders struggling with a wait-and-see approach a real example of what can be done”.
.cancerresearch isn’t a dot-brand under ICANN’s strict Specification 13 rules, however. It’s more like an unofficial ‘closed generic’ at this point.
The gTLD is launching today — with mainstream media coverage — without a confirmed Sunrise date. Right now, nobody apart from the registry can own a domain there.
And while Kirsch told DI that .cancerresearch will be available to third parties, he also said that there will be strict eligibility requirements. Those requirements are still “TBD”, however.
There are also no accredited registrars for the gTLD at this point, he confirmed.

.net zone back above 15 million names

Is .net bouncing back after a year of declines?
The Verisign legacy gTLD has topped 15 million names again, a bit over a month after it dipped below the notable but ultimately irrelevant threshold. Today, the .net zone has 15,000,038 names in its zone file.
It had gone below 15 million on January 1, and hit a trough of 14,980,773 on January 19, but has been gaining ground — in a wobbly fashion — ever since.
Verisign executives have previously blamed “confusion” from the sudden influx of new gTLDs into the market for .net’s 2014 decline, which saw it lose a couple hundred thousand zone file domains.
On January 22 and 26, the company’s stock outlook was downgraded by financial analysts, based on the view that new gTLDs were hurting its business.
But the company has been quite aggressively marketing .net alongside big brother .com for several months. Are those efforts paying dividends?

Amazon staffing up for new gTLD launches

Amazon is one of the biggest portfolio applicants for new gTLDs, but to date we haven’t heard much from the e-commerce giant about how it intends to use its new assets.
That could change soon, however. The company is currently looking to bulk up its registry services staff, according to two job ads posted to DI Jobs today.
Amazon is looking for a Project Manager, Registry Services and a Sr. Software Development Manager, Registry Services to “help develop and launch innovative business models across Amazon’s new domain program.”.
Applicants will need to “see beyond DNS in its traditional function”, one of the ads intriguingly notes.
The project manager role is described as “a start-up opportunity with the backing of a larger organization”.
Amazon currently has 63 live new gTLD applications, of its original 76, 21 of which are currently in the final testing phase before delegation. Those include strings such as .buy, .read, .author and .like. Another 29 are in contracting with ICANN right now.

Pop-ups boost most-popular new gTLD domains, and it’s not just .xyz any more

The .xyz and .country gTLDs are currently dominating the league table of most-popular new gTLDs, but massive pop-up advertising campaigns using junk domains can account for the majority of their leading sites.
Today, Amazon’s Alexa site popularity tool sees 2,425 new gTLD domains in its top one million. Of those, 163 are in the top 50,000 sites.
But almost two thirds of those 163 domains appear to be throwaways that receive traffic not because they’re attracting visitors, but because they’re used to serve pop-up advertising, in some cases via adware.
The trend has been visible for a few months now, restricted almost exclusively to .xyz, but over the last two weeks .country has also started to be used in this way.
That’s interesting because, unlike .xyz, .country is not a low-cost gTLD. Go Daddy currently sells it for $39.95 per year.
(UPDATE: As Andrew points out in the comments, Uniregistry is selling .country names for $1 for the first year, which almost certainly explains the .country bump.)
Almost 100 of the top 163 new gTLD domains comprise two unrelated dictionary words put together to make something nonsensical.
Domains such as iciclecellar.country, laborervolcano.country, classkitten.country, sweepstakesglove.country, rewardmen.country, installationdesk.country have recently joined have joined the likes of vasegiraffe.xyz, cactusstew.xyz, bedcrow.xyz, notebookwrist.xyz, wishgrass.xyz, pencilkite.xyz and basketriver.xyz on this list.
As far as I can tell, they’re all registered via Uniregistry and using its free Whois privacy service to mask the identities of the registrants.
Visiting these domains in your browser will either result in an error — where I suspect the site is checking the referrer before deciding whether to show a page — or will send you on a merry redirect chain that terminates in an affiliate marketing sign-up page.
Some of the domains have been discussed in online forums as serving up pop-up ads, which would account for large amounts of traffic and high popularity.
Some have alleged that they’ve seen adware serve up ads from some of these domains.
Pop-up ads may be annoying, but they’re legal and — unlike spam and malware — not usually a violation of gTLD registries’ terms of service.
Whether benefiting from adware would leave a registrant in violation of a registrar or registry’s ToS is also a fuzzy area.
But for the new gTLD industry, which is currently in a mindshare-building mode, this kind of use does not make for great optics. If internet users see new gTLDs most often in an unwanted context, it could impair their trust in the new gTLD environment.

Jeff Neuman quits Neustar for Valideus

Neustar’s top domain name guy is moving to UK new gTLD consultancy Valideus.
Jeff Neuman, who’s been with Neustar for over 15 years, will become Valideus’ senior vice president for North America, starting this coming Monday, according to Valideus managing director Nick Wood.
I don’t know who’s replacing him at Neustar, where he’s been in charge of the company’s domain name business for the last couple of years, overseeing the company’s business as a registry back-end provider and registry for New York’s .nyc new gTLD.
Neuman was previously Neustar’s longstanding VP of policy, a role which also saw him heavily involved in ICANN’s GNSO Council and Neustar’s application for and launch of .biz, back in 2000.
He’s been quite a pivotal and sometimes outspoken figure over the years.
Valideus is the new gTLD service provider sister company to Com Laude, the brand-focused registrar. It provides application consulting and ongoing registry/registrar management for dot-brand gTLD applicants and registries, Amazon among them.
I gather that Neuman will remain based in the US, as his new job title implies.

NCC buys Open Registry for up to $22.6m — a gTLD registry now owns part of the TMCH

NCC Group has acquired registry back-end provider Open Registry in a deal that could be worth as much as £14.9 million ($22.6 million).
The deal means that NCC, which runs the new gTLD .trust via subsidiary Artemis Internet, now owns a back-end, a registrar and a piece of the Trademark Clearinghouse, in addition to its original core domain business of providing data escrow services to registries.
According to NCC, the acquisition is for a minimum of £7.9 million ($12 million), with the rest to be paid over three years if Open Registry meets performance targets.
Open Registry had revenue of €3.7 million ($4.3 million) in 2014, turning a profit of €15,000 ($17,300).
Its core business is as a back-end provider for new gTLD applicants. It has about 20 on its books, mostly European dot-brands and cities.
Part of the company’s business is CHIP, the Clearinghouse of Intellectual Property, which along with IBM and Deloitte runs the ICANN-sanctioned TMCH, which all new gTLD registries must use in their Sunrise and Trademark Claims launch periods.
It also owns a small registrar, Nexperteam, which has about 8,000 domains under management.
The Benelux company employs eight people.
Open Registry’s founding CEO Jean-Christophe Vignes joined Artemis as head of domain operations in 2013.

.top says Facebook shakedown was just a typo

Jiangsu Bangning Science & Technology, the .top registry, is blaming a typo for a Facebook executive’s claim that it wanted $30,000 or more for facebook.top.
Information provided to the ICANN GNSO Council by Facebook domain manager Susan Kawaguchi yesterday showed that .top wanted RMB 180,000 (currently $29,000) for a trademarked name that previously had been blocked due to ICANN’s name collisions policy.
But Mason Zhang, manager of the registry’s overseas channel division, told DI today that the price is actually RMB 18,000 ($2,900):

We were shocked when seeing that our register price for TMCH protected names like Facebook during Exclusive Registration Period is changed from “eighteen thousand” into what is written, the “one hundred and eighty thousand”.
I think that might be a type mistake from our side, and we checked and we are certain that the price is CNY EIGHTEEN THOUSAND.

The 18,000-yuan sunrise fee is published on the registry’s official web site, as I noted yesterday.
The registry email sent to Facebook is reproduced in this PDF.
I wondered yesterday whether a breakdown in communication may to be blame. Perhaps I was correct.
While $3,000 is still rather high for a defensive registration, it doesn’t stink of extortion quite as badly as $30,000.
Still, it’s moderately good news for Facebook and any other company worried they were going to have to shell out record-breaking prices to defensively register their brands.

New gTLD extortion? Registry asks Facebook for $35,000 to register its brand

More Chinese weirdness, or just plain old trademark owner extortion?
The registry for the new gTLD .top is asking Facebook to cough up $35,000 in order to defensively register one of its trademarks as a .top domain — probably facebook.top — according to a Facebook executive.
The registry’s demand — which some are cautiously likening to “extortion” — is linked to the release of name collision domains in .top, which is due to start happening today.
Nanjing, China-based registry Jiangsu Bangning Science & Technology runs the .top gTLD.
It has been in general availability since November 18 and currently has just shy of 40,000 names in its zone file, making it the 16th-largest new gTLD.
I haven’t checked whether they’re all legitimate buyer registrations, but given the shape the new gTLD industry is in right now I have my doubts.
From today, Jiangsu Bangning is running a month-long “Exclusive Registration Period”, according to ICANN records.
But Facebook domain manager Susan Kawaguchi today complained on an ICANN GNSO Council call that the registry had asked for $4,500 for a Sunrise period registration and now wants an extra RMB 180,000 ($30,000) because the desired domain is on its collisions block-list.
UPDATE: The registry says the price is just RMB 18,000. It blames a typo for the error.
I don’t know for sure what domain Facebook wants — I’ve reached out to Kawaguchi for clarification — but I rather suspect it’s facebook.top, which appeared on the list of 30,205 name collisions that Jiangsu Bangning was obliged by ICANN to block.
Name collisions are domains that were already receiving traffic prior to the launch of the new gTLD program. ICANN forces registries to block them for a minimum of 90 days in order to mitigate potential security risks.
According to the registry’s web site, Sunrise registrations cost RMB 18,000 per name per year. That’s about $3,000 a year for a defensive registration, a ridiculously high sum when compared to most new gTLDs.
There’s no mention on its site that I can find of the additional RMB 180,000 collision release fee, but Kawaguchi forwarded an email to the GNSO Council that strongly suggests that trademark owners with brands on the .top collisions list face the inexplicable extra $30,000.
Sunrise prices, just like regular general availability prices, are not controlled by ICANN in new gTLDs.
There are no rules I’m aware of governing pricing for collision names, nor am I aware of any registry costs that could justify a $30,000 fee to register one. A premium generic string may be worth that much, but asking that amount for a trademark smacks of extortion.
So, assuming this isn’t just a breakdown of communication, is the registry trying to screw Facebook in a targeted fashion, knowing it has deep pockets and a cybersquatting target painted on its back, or is it applying a $30,000 fee to every domain coming off its collisions list this week?
Facebook isn’t the only big tech company with its primary trademark on the list — Microsoft, Google, Twitter and Amazon also appear on it, along with many other famous brands.
Kawaguchi said she’s taken her complaint to ICANN Compliance.

Here’s how the new number two new gTLD got so big so quick

Attentive DI readers will recall my journalistic meltdown last week, when I tried to figure out how the Chinese new gTLD .网址 managed to hit #2 in the new gTLD zone file size league table, apparently shifting a quarter of a million names in a week.
Well, after conversations with well-placed sources here at NamesCon in Las Vegas this week, I’ve figured it out.
.网址 is the Chinese for “.url”.
Its rapid growth — hitting 352,000 names today — can be attributed primarily to two factors.
First, these weren’t regular sales. The registry, Knet, which acquired original applicant Hu Yi last year, operates a keyword-based navigation system in China that predates Chinese-script gTLDs.
The company has simply grandfathered its keyword customers into .网址, I’m told.
The keyword system allows Latin-script domains too, which explains the large number of western brands that appear in the .网址 zone.
The second reason for the huge bump is the fact that many of the domains are essentially duplicates.
Chinese script has “traditional” and “simplified” characters, and in many cases domains in .网址 are simply the traditional equivalents of the simplified versions.
I understand that these duplicates may account for something like 30% of the zone file.
I’ve been unable to figure out definitively why the .网址 Whois database appeared to be so borked.
As I noted last week, every domain in the .网址 space had a Knet email address listed in its registrant, admin and technical contact fields.
It seems that Knet was substituting the original email addresses with its own when Whois queries were made over port 43, rather than via its own web site.
Its own Whois site (which doesn’t work for me) returned the genuine email addresses, but third-party Whois services such as DomainTools and ICANN returned the bogus data.
Whether Knet did this by accident or design, I don’t know, but it would have almost certainly have been a violation of its contractual commitments under its ICANN Registry Agreement.
However, as of today, third-party Whois tools are now returning the genuine Whois records, so whatever the reason was, it appears to be no longer an issue.

Vegas.club sells for $100,000

.CLUB Domains said today it has sold the domain vegas.club for $100,000, and will help in its promotion as a members-only site for deals related to Las Vegas.
The deal was announced here at the NamesCon conference at the Tropicana hotel in Vegas.
The buyer is One Degree World Systems, a local company that develops booking sites for tourist destination cities worldwide.
I’m not sure the deal would be reportable as a straightforward domain-only sale, given that .CLUB said the companies have a “partnership” to develop the domain.
According to a company press release, the upcoming site will offer “members-only deals on nightclubs, hotels, shows, attractions and tours as well as concierge services, VIP status at local attractions, and white glove services like personal assistants on the ground, butler and nanny services and more.”
.CLUB had a similar relationship with its first big anchor tenant, the rapper 50 Cent, for the fan site 50inda.club.
It’s the second .club name the registry has sold for a six-figure sum. It sold coffee.club, also for $100,000, last year.
Right Of The Dot helped broker the vegas.club deal, the registry said.