Recent Posts
- This is who won the .inc, .llc and .llp gTLD auctions
- Eight more gTLDs get Chinese licenses
- One in three women say they have seen sexism at ICANN
- Double-charging claims as registries ramp up new gTLD refund demands
- Who should have rights to direct .au names?
- Election season at ICANN
- Nine registries fighting for .au contract
- Telco billed $2.7 million for failing to renew domain
- In harsh tones, ccNSO rejects NomCom appointee
- New gTLDs still a crappy choice for email — study
- ICANN just came thiiis close to breaking the internet
- Chalaby named next ICANN chair
- Millions spent as three more new gTLDs auctioned
- MMX revenue slips despite domain growth
- More delay for Amazon as ICANN punts rejected gTLD
- .xyz back on sale in China
- puntCAT head of IT charged with “sedition”
- Spanish cops raid .cat registry offices in referendum censorship row
- Uniregistry: sales prices down for “first time ever”
- Okay, pedants, only 36% of new gTLDs are shrinking
- L’Oreal is using “closed generic” .makeup in an interesting way
- Four in 10 new gTLDs are shrinking
- Domain growth flat in Q2
- Another ccTLD plays down the “com”
- Will ICANN punt on .amazon again?
- MMX sells 7,000 domains for $3.4 million
- .CLUB HQ trashed by Irma, nobody hurt
- XYZ slashes $10 million a year from premium stash
- CentralNic extends XYZ deal until 2032
- Pilot program for Whois killer launches
- Hammock swings from Rightside to MarkMonitor
- Registry bosses to talk ICANN “tax cuts” at private meeting
- Another auDA director quit in secret
- .CLUB nears profitability, talks renewals and “trial” domains
- Deutsch and Doria to join ICANN board
- Afnic appoints Pierre Bonis new CEO
- After slow launch, .africa looks to add hundreds of resellers
- No $17 million rebate for struggling new gTLDs
- MMX: three gTLDs approved for sale in Beijing
- .museum soon could be open to all (no haters please)
- CentralNic promises $30 million .sk will only ever mean “Slovakia”
- Former MarkMonitor execs join new brand protection registrar
- Five million Indian government workers to get IDN email
- ZACR to delete 12,000 .za domains next week
- GoDaddy’s reason for dumping Uniregistry doesn’t make a lot of sense
- GoDaddy CEO to retire at 58
- Google shifts 400,000 .site domains
- Another auDA director quits after conflict claims
- Endurance losing founder-CEO next week
- Google dumps Nazi domain in hours
L’Oreal’s dot-brand bites the dust
Beauty products maker L’Oreal has withdrawn its new gTLD application for .loreal.
I did not see this one coming.
L’Oreal is among the most prolific applicants for new gTLDs from the offline world, applying for 14 strings in total.
One of its marketing executives even spoke at the Digital Marketing & gTLD Strategy Congress in New York this March.
Its primary dot-brand is its first third application to be dropped.
The company has also applied for dot-brands including .maybelline, .garnier and .lancome, and generics such as .salon, .makeup, .skin and .hair, all of which still appear to be active bids.
Is this indicative of a changing gTLD strategy — perhaps the company has decided to focus on its product brands rather than its company name — or is .loreal merely the first latest of many withdrawals?
Recent Comments
When you turn up at rego for an ICANN meet, the first interaction is always "no, we only have men's style t-shirts". ... read more
This is stupid... The strength of .com.au and .net.au will be distroyed... I can homestly tell you I wont bother, wit... read more
Actually they didn't. Some editions to the guidebook were made June 2012, long after the application window, and some im... read more
Pretty sure that Radix doesn't run .shop. Probably not intentional, but can be read that way.... read more
Is this fundamentally different from sexism observed in our society ? Because while I saw sexism occurring within ICANN,... read more
The auDA CEO Cameron Boardman has stated at the 2016 auDA AGM the auDA Board may choose to not go ahead with the extra p... read more
Face it, the gTLD program was a failure from the onset and those who partook in it are about to lose money. To now cry ... read more
AA probably referred to the other side of the TMCH fees, e.g. the registrar fees, which were fully funded by ICANN. Ot... read more
I think Nominet gave the best example with the Right of Registration process.... read more
And I guess they'll maintain the fiction that Chris is from Asia Pacific and not Europe...given his passport is British ... read more