Recent Posts
- Amazon wins! ICANN on verge of approving .amazon despite government outrage
- WordPress-linked .blog dumps Nominet for CentralNic
- Brand-blocking service plotted for porn gTLDs
- Five more gTLD deadbeats fingered by ICANN
- Defunct Famous Four ordered to hand $1.5 million back to investors
- Future of .io domains has become party-political issue in the UK
- ICANN to host first-ever high-stakes dot-brand auction
- Dead dot-brands hit 50
- Turkish government takes over ccTLD
- Pricey .inc does quite well in sunrise
- ICANN plans return to Cancun in 2021
- These five TLDs contain 80% of all child abuse images
- PIR says it has no plans to raise .org prices
- .CLUB to let brands block “trillions” of domains for $2,000
- Another five Amazon TLDs move to Nominet
- Non-coms say .org price cap should be RAISED
- Dot-brand early adopter becomes 48th to disappear
- Donuts acquires its 242nd gTLD
- Non-profits worth $2.6 billion a year say .org price caps should stay
- Governments demand Whois reopened within a year
- These people support scrapping .org price caps
- .org price anger comments top 3,000 as non-profits weigh in
- ICA rallies the troops to defeat .org price hikes. It won’t work
- Karklins beats LaHatte to chair ICANN’s Whois privacy team
- ICANN to approve new UDRP provider
- Amazon tells power-hungry governments to get stuffed
- Oh, the irony! Banned anti-Islam activist shows up on “Turkish” new gTLD domain
- ICANN got hacked by crypto bots
- Revenue dips as Brexit whacks .eu in 2018
- auDA rejects domaining ban but approves second-level domains
- KPMG dumps .com for dot-brand gTLD
- David and Goliath? DotMusic confirms .music win
- Neustar loses most of its Amazon back-end biz to Nominet
- ICANN takes the reins again as .amazon talks fail
- Italian bank is the latest dot-brand to bow out
- .music update: I’m calling it for Costa
- ICA opposes Aussie domaining ban
- “Just give up!” ICANN tells its most stubborn new gTLD applicant
- Did Roussos pull off the impossible? Google, Donuts, Radix all drop out of .music race
- “Stringent” new online censorship law could affect domain companies
- Looks like .music is finally on its way
- .blog tops 200,000 regs due to WordPress partnership
- .london disaster leads to mixed 2018 for MMX
- ICANN waves goodbye to Adobe Connect over security, pricing
- Donuts raises prices on most TLDs by up to 9%
- .com outsells new gTLDs by 2:1 in 2018
- CentralNic gets 680,000 AlpNames domains for free, kinda
- NameSilo nets $1.5 million profit
- Registry offers “$2,500” in sweeteners for .inc registrants
- Most .uk registrants not interested in .uk
L’Oreal’s dot-brand bites the dust
Beauty products maker L’Oreal has withdrawn its new gTLD application for .loreal.
I did not see this one coming.
L’Oreal is among the most prolific applicants for new gTLDs from the offline world, applying for 14 strings in total.
One of its marketing executives even spoke at the Digital Marketing & gTLD Strategy Congress in New York this March.
Its primary dot-brand is its first third application to be dropped.
The company has also applied for dot-brands including .maybelline, .garnier and .lancome, and generics such as .salon, .makeup, .skin and .hair, all of which still appear to be active bids.
Is this indicative of a changing gTLD strategy — perhaps the company has decided to focus on its product brands rather than its company name — or is .loreal merely the first latest of many withdrawals?
Recent Comments
Agree with Horse, it has now got to the point where it is a squabble over nothing. .Brand has failed in the marketplace.... read more
The earlier they finish it, the better. After everyone realizes that is has completely no sense, almost no use, and clos... read more
In Pakistan the manager is a private company PKNIC. At some point our ageing backward leaders will wake up to this fact ... read more
This must already exist. Surely there are corporate focused Registrars that offer their clients a bundle of TLD's to ac... read more
Kevin – The original XXX block was well-received by brand owners and it was a disappointment that ICM’s plans to grandfa... read more
"What brands really need is for registry operators to come together and offer a universal, truly global block that appli... read more
And likely plenty more to come........ read more
"What brands really need is for registry operators to come together and offer a universal, truly global block that appli... read more
This decision is really interesting. What does the ODTÜ management say? And what exactly is the reason for this decis... read more
DNS is lame, anyone worth there salt stays away from that mode1 requirement... read more