Recent Posts
- Twitter starts supporting (some) new gTLDs
- .secure applicant loses CTO to Yahoo!
- Go Daddy risking Oscars wrath with .buzz premium domains?
- Final .eco applicant completes evaluation
- Google’s first new gTLD racks up 2,300 domains
- New gTLDs pass 200,000 registrations
- .club “will overtake .guru” in week one
- Van Gelder rebrands to Milathan
- US revives .kids.us in new Neustrar contract
- ICANN hires Walmart alum as CIO
- Afilias wins .green auction
- SnapNames acquired by Web.com
- TMCH sends out 17,500 Trademark Claims notices in a month
- Delays still dog many new gTLD applicants
- Disappointing .sexy launch shows the importance of the channel
- New gTLD registries given way to free up millions of blocked names
- Here’s why registrars are boycotting .sexy
- Mistake blamed for “Germans only” .voting policy
- Pirate Bay a victim as Go Daddy suspends hundreds of new gTLD domains
- .wedding and .green gTLD auctions raise millions
L’Oreal’s dot-brand bites the dust
Beauty products maker L’Oreal has withdrawn its new gTLD application for .loreal.
I did not see this one coming.
L’Oreal is among the most prolific applicants for new gTLDs from the offline world, applying for 14 strings in total.
One of its marketing executives even spoke at the Digital Marketing & gTLD Strategy Congress in New York this March.
Its primary dot-brand is its first third application to be dropped.
The company has also applied for dot-brands including .maybelline, .garnier and .lancome, and generics such as .salon, .makeup, .skin and .hair, all of which still appear to be active bids.
Is this indicative of a changing gTLD strategy — perhaps the company has decided to focus on its product brands rather than its company name — or is .loreal merely the first latest of many withdrawals?
Recent Comments
great put up, very informative. I ponder why the opposite specialists of this sector don't notice this. You should p... read more
site:buzznames.com and Google cache works wonders ;)... read more
I come from an era where we typed in software as entire pages in hex to compile it, so a URL isn't a biggie. :D But I ag... read more
Professor Alex Stamos is a very smart man - not just because he's Greek - but because he's been the driving force behind... read more
I'd say it's more of a blight on domain registries/registrars and this burgeoning (money grab) "industry" rather than do... read more
I d i o t s. It makes you wonder what percentage of the sad number of new gTLD registrations are Marks? and How man... read more
Also the Travoltized word for Marketing.... read more
Attention: You may want to beware of doing business with this gentleman. He sent one of his .guru domains to auction on ... read more
IIRC, the IDN.jp also never really caught on due to problems at the start. That said, in Japan most marketing uses se... read more
"Given the social nature of .CLUB it lends itself well to serve brand affinity programs, fan clubs, sports clubs, night ... read more