Recent Posts
- Live gTLD .reise sold at auction
- Tucows and Namecheap exit $14m .online deal
- More security issues prang ICANN site
- Domain Incite is five years old today
- The IANA transition in a nutshell
- Google buys .app for over $25 million
- ICANN ditches plan to give governments more power
- Why you can’t register emojis in gTLDs
- Crocker caught with his pants down, literally, at ICANN 52
- Verisign sues .xyz and Negari for “false advertising”
- Chehade to face Congressional grilling this week
- Get NamesCon 2016 tickets at 80% off
- .xxx boss says new gTLD registries need to “wake up”
- Sex.co for sale at $200,000
- Renewals at 55% as first new gTLD junk drop begins
- Group forms to stop new gTLDs breaking stuff
- Generics versus brands as two more gTLDs are sold
- Delays to two-letter domains after governments take a second bite at the apple
- .blog won in eight-figure auction by Primer Nivel
- .reise to start at $400k in no-reserve auction
- Chehade declines to backtrack on domain “hogging” comments
- Anger as governments delay two-letter domains
- Overworked ICANN community “at breaking point”, Chehade warns
- In a first for new gTLDs, Aquitaine dumps geo bid
- With Cayman deal, Uniregistry now runs ccTLDs too
- 500 new gTLDs now live, a new one added every day
- Back in evaluation! Tata dot-brand bid falls foul of Morocco
- .cancerresearch — a role model for dot-brands?
- Schwartz sells porno.com for $8.9 million
- Toilet Paper Test not to blame as .tp faces deletion
- .net zone back above 15 million names
- Amazon staffing up for new gTLD launches
- .CLUB sells $200,000 domain for $10.99
- Dot Vegas sells $2m of premiums
- Two legit registrars held to account for lack of abuse tracking
- New ccTLDs may have to block name collisions
- Pop-ups boost most-popular new gTLD domains, and it’s not just .xyz any more
- Jeff Neuman quits Neustar for Valideus
- .gay is gay enough after all? ICANN overturns community panel decision
- Domain hijacking bug found in Go Daddy
- NCC buys Open Registry for up to $22.6m — a gTLD registry now owns part of the TMCH
- ICANN audit claims two more registrar scalps
- A quarter of registrar’s names are “illicit pharmacies”
- .top says Facebook shakedown was just a typo
- New gTLD extortion? Registry asks Facebook for $35,000 to register its brand
- New gTLD registries talk up marketing plans at NamesCon
- Seller’s remorse despite .club leading $1m NamesCon auction
- .xyz press release yanked for “encouraging cybersquatting”
- Here’s how the new number two new gTLD got so big so quick
- Vegas.club sells for $100,000
L’Oreal’s dot-brand bites the dust
Beauty products maker L’Oreal has withdrawn its new gTLD application for .loreal.
I did not see this one coming.
L’Oreal is among the most prolific applicants for new gTLDs from the offline world, applying for 14 strings in total.
One of its marketing executives even spoke at the Digital Marketing & gTLD Strategy Congress in New York this March.
Its primary dot-brand is its first third application to be dropped.
The company has also applied for dot-brands including .maybelline, .garnier and .lancome, and generics such as .salon, .makeup, .skin and .hair, all of which still appear to be active bids.
Is this indicative of a changing gTLD strategy — perhaps the company has decided to focus on its product brands rather than its company name — or is .loreal merely the first latest of many withdrawals?
Recent Comments
Kevin - thank you for 5 years of your wit and analysis -- DomainIncite matters for this industry. And thank you also fo... read more
Congrats Kevin - you have a great site that I rely on for industry news.... read more
Strickling, If all you do is play a clerical role when it comes to the governance of the internet, then, therein lies... read more
Congratulations Kevin! It has been fun watching your blog grow and evolve over these past on five years! I bet your Dad ... read more
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Congratulations on your anniversary. My deepest condolences on your dad's passing. I do not think there is anything mor... read more
Kevin, congrats on the great milestone of 5 years. While bittersweet, it is wonderful to hear about how your dad was inv... read more
Congrats on your 5th birthday and thank you for all your posts.... read more
Hi Kevin, my sincere condolences. Congrats and keep up the excellent work. Thomas... read more