Recent Posts
- I just bought a new gTLD registry’s domain for $10
- Child abuse becoming big problem for new gTLDs
- Government gives auDA reform-or-die ultimatum
- Leaked memo alleges lavish travel spending at auDA
- dotFM offers $1.1 million stash of emoji domains
- Bling-maker kills off fifth dot-brand gTLD
- Now GNSO mulls emergency response to GDPR deadline
- auDA refers former directors to police
- CoCCA to charge trademark owners for Whois access
- Panic stations as Europe plays hardball on Whois privacy
- 101domain founder Wolfgang Reile dies at 67
- ICANN confirms GoDaddy Whois probe
- Grumpier Aussies call for more blood on the auDA boardroom floor
- Afilias scraps plan to scrap Whois
- auDA role “could have killed me” says resigning domainer
- Whois policy group closes down in face of GDPR
- Marby ponders emergency powers to avoid fragmented Whois
- ICANN heads to Mar-a-Lago for budget crisis talks
- Registrars will miss GDPR deadline by a mile
- ICANN chief begs privacy watchdogs for Whois advice
- Stéphane Van Gelder dies after motorcycle accident
- Some men at ICANN meetings really are assholes
- Cybersquatting cases up because of .com
- Privacy could be a million-dollar business for ICANN
- Three more dot-brands throw in the towel
- Is ICANN over-reacting to Whois privacy law?
- Now Latvia guts Whois to comply with GDPR
- A lazy blogger’s wish-list for ICANN remote participation
- Portugal joins the million-domain club
- Austria to stop publishing most Whois data
- Data leak security glitch screws up ICANN 61 for thousands
- CentralNic and KeyDrive in merger talks
- After long fight, Donuts adds .charity to its gTLD stable
- Lawyer: GoDaddy Whois changes a “critical” contract breach
- Now South Africa looks to second-level domain sales
- Next new gTLD round unlikely before 2022
- Donuts scraps 200 companies, consolidates under Binky Moon
- ICANNWiki fans protest funding cut
- Is ICANN still over-estimating revenue from “stagnating” gTLD industry?
- Community calls on ICANN to cut staff spending
- Amazon’s .amazon gTLD may not be dead just yet
- Namecheap’s Move Your Domain Day actually works
- ICANN mulls $68 million raid on auction war chest
- ICANN strikes back at “offensive” .gay bidder
- Namecheap accuses GoDaddy of delaying transfers
- Tech giants gunning for AlpNames over new gTLD “abuse”
- Get drunk on Neustar’s tab and it will donate money to hurricane relief
- Industry report show slightly stronger growth than Verisign’s
- Google’s $25 million .app domain finally has a launch date
- Whois privacy will soon be free for most domains
L’Oreal’s dot-brand bites the dust
Beauty products maker L’Oreal has withdrawn its new gTLD application for .loreal.
I did not see this one coming.
L’Oreal is among the most prolific applicants for new gTLDs from the offline world, applying for 14 strings in total.
One of its marketing executives even spoke at the Digital Marketing & gTLD Strategy Congress in New York this March.
Its primary dot-brand is its first third application to be dropped.
The company has also applied for dot-brands including .maybelline, .garnier and .lancome, and generics such as .salon, .makeup, .skin and .hair, all of which still appear to be active bids.
Is this indicative of a changing gTLD strategy — perhaps the company has decided to focus on its product brands rather than its company name — or is .loreal merely the first latest of many withdrawals?
Recent Comments
The fee for a historical abstract ( a pdf that has the entire history of the domain ) will be $3. This will be available... read more
A while ago I reported a domain which distributed malware to visitors who came from google ads. And nobody I reported it... read more
you bought a crap not a registry domain. clickbait the title.... read more
Kevin, It would interesting to know how many other (failing)TLDs owe monies to ICANN and the extent of the problem. This... read more
I'm not a big fan of new gTLDs, but the headline seems to not take into account the full context of the statistics that ... read more
Thank you for quoting me Kevin. Following the publication of this report, I’d also like to say that I am proud of hav... read more
Strike 2 for auDA https://www.theage.com.au/technology/web-agency-not-fit-for-purpose-government-review-finds-2018041... read more
Sad news. Rest in peace, Wolfgang.... read more
Thank you for the balanced write up, Kevin. As you have noted, the main source for the news story was a leaked versio... read more
I'm saddened to hear of Wolfgang's passing. He was a kind, funny, opinionated, warm and acute gentleman, and I valued ev... read more