Recent Posts
- Domain “slammer” finally gets suspended by ICANN
- .tk passes 25 million domains
- That’s all folks! Final gTLD app gets approved
- Dot-brands get another year to sign ICANN contract
- New domain scam? ICANN issues vague warning
- Track all the popular new gTLD domains on DI
- .moscow beats .москва 22-to-1 in sunrise
- The top 35 most-popular new gTLD sites
- .co.com launch compares well to new gTLDs
- Momentum offers free new gTLD show passes
- ICM scraps free .xxx porn star offer, starts new one
- Slow start for .christmas with under 500 sales
- Pinyin to beat IDN? .wang ready to overtake .在线
- Almost half of registrars “deficient” in compliance audit
- ICANN puts porn gTLDs on hold for no good reason?
- US winemakers rebel against their government
- Democrat congressman sides with France on .wine
- .london predicts 50,000 landrush names
- The price of .bar was $100,000 to a school
- Bieber plug has no impact on .tattoo sales
- Unanimous support for new ICANN appeals process
- France slams ICANN after GAC rejects special treatment for .wine
- GAC rejects multistakeholderism, tells ICANN to ignore the GNSO
- A million domains taken down by email checks
- Four reasons Google Domains isn’t a Go Daddy killer
- Shakeup coming as Google becomes a registrar, sells names at $12 with free privacy and email
- No mention of .london at ICANN London
- ICANN overturns new gTLD objection decision!
- Euro govs livid as ICANN takes .wine off ice
- New gTLDs now outnumber the old TLDs
- ICANN smacks new gTLDs for pre-sunrise auctions
- dotBERLIN pulls plug on free domain giveaway
- Are you ready to sell your new gTLD yet?
- London meeting already ICANN’s second-biggest
- CentralNic pays up to $7.5m for Internet.bs
- .berlin rockets to 116k on free domain offer
- Donuts wins .immo gTLD
- Donuts spends $50 million on new gTLD auctions
- Whois “killer” is a recipe for a clusterfuck
- Amazon snubs ICANN auction to win .coupon privately
- .hotel avoids auction with CPE win
- Uniform Rapid Suspension comes to .us
- Three more dot-brands dumped
- M+M profits by losing new gTLD auctions
- Donuts wins .gifts, .sarl and .restaurant
- .uk launches with Stephen Fry as anchor tenant
- Breaking: Go Daddy files for $100 million IPO
- Famous Four makes $175,000 from .webcam porn names
- How NetSol opts you in to cybersquatted .xyz names
- .xyz is now the biggest new gTLD (kinda)
L’Oreal’s dot-brand bites the dust
Beauty products maker L’Oreal has withdrawn its new gTLD application for .loreal.
I did not see this one coming.
L’Oreal is among the most prolific applicants for new gTLDs from the offline world, applying for 14 strings in total.
One of its marketing executives even spoke at the Digital Marketing & gTLD Strategy Congress in New York this March.
Its primary dot-brand is its first third application to be dropped.
The company has also applied for dot-brands including .maybelline, .garnier and .lancome, and generics such as .salon, .makeup, .skin and .hair, all of which still appear to be active bids.
Is this indicative of a changing gTLD strategy — perhaps the company has decided to focus on its product brands rather than its company name — or is .loreal merely the first latest of many withdrawals?
Recent Comments
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