Recent Posts
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L’Oreal’s dot-brand bites the dust
Kevin Murphy,
June 7, 2013, 09:11:44 (UTC),
Domain Registries
Beauty products maker L’Oreal has withdrawn its new gTLD application for .loreal.
I did not see this one coming.
L’Oreal is among the most prolific applicants for new gTLDs from the offline world, applying for 14 strings in total.
One of its marketing executives even spoke at the Digital Marketing & gTLD Strategy Congress in New York this March.
Its primary dot-brand is its first third application to be dropped.
The company has also applied for dot-brands including .maybelline, .garnier and .lancome, and generics such as .salon, .makeup, .skin and .hair, all of which still appear to be active bids.
Is this indicative of a changing gTLD strategy — perhaps the company has decided to focus on its product brands rather than its company name — or is .loreal merely the first latest of many withdrawals?
Recent Comments
This article took a tremendous amount of courage to pursue and publish. I don't necessarily agree with all of this blogg... read more
April’s fool???... read more
Dear Mr. Bladel, Had you ever been affected by a harassment case you would know that regardless of any “official confi... read more
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Verisign probably thought this was getting too close for comfort, so decided it was time to sever the relationship. Aft... read more
I'm not in favour of this decision nor do I approve the untold arrangements between ICANN and Verisign. However, ICANN'... read more
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The only part that was ever in doubt, was whether the 20m$ bung was enough !... read more
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Funny how to implement that if you have a parked domain name with coming soon page...... read more
Mark has covered it far more succinctly and eloquently than I could. The constant attempt to both demonize registrar... read more
Thanks Kev for sharing this, I just joined!... read more
Theo - I focussed on the .ie domain names and found three categories in their list: 1 - domains that aren't pointing an... read more
I just parsed a few thousand domain names of the DT list and I notice that several parking providers like Efty.com are n... read more
Mike, filtering out the domains that are up for sale is no issue as they are usually parked on known platforms.... read more
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I would suggest people in the domain name industry join the Covid-19 Cyber Threat Coalition. https://join.slack.com/... read more
Your version of what happened with the Airmailchemist situation is not entirely the way it went down. The fatality wa... read more
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Just the ones registering corona domains.... read more
Rubens Kuhl: Are you saying all domainers should rot in hell? Or just any person who registers corona domains in h... read more
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check Covid19.com, they are straight up jack asses... read more
si... read more
Hope one of those is coronadomainersshouldrotin.hell.... read more
We have over 400 Corona Names for sale at http://CoronaNames.com... read more
Just some feedback on the website: covid-19.com, when you open it in China, the data in the left of your screen is the d... read more
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.net is the only agreement with prices set by ICANN, for now. It's probably just a calendar cycle and by the time the ne... read more
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I am sure ICANN will increase prices before we all die.... read more
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Rubens – but the removal of all pricing caps in .ORG is what caused this entire mess. This Ethos Capital deal would h... read more
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But ICANN is a price regulator. They are engaged in price regulation today. ICANN has been a price regulator since its... read more
sussexduke.com is logical... read more
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1) Is it appropriate that there is such certainty in a registry operator’s capture of their concession that monetization... read more
The new pricing structure is now reality thanks to ICANN. Which is exactly why they should take that into consideration ... read more
I'm not sure that Kevin's statement that "ICANN has the ability, under its registry agreement with PIR, to reject a chan... read more
.org pricing caps removal is a decision already taken by ICANN Board, so pricing is not a factor for ICANN Board to appr... read more
Well he barely beat me to it on the name. I just listed the following names on GoDaddy auction for sale, and these are ... read more
Look at what Jon Postel said in June of 1996. Jon Postel is one the creators of the Internet: “Another concern with ... read more
The ICANN board should pay close attention and listen to what the Founding CEO and Director of ICANN (Mike Roberts) rece... read more
In PIR’s 2018 annual report, they admitted the new gTLD program has not created new competition. When talking about t... read more
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My concern is that Ethos Capital continues to spread false information regarding competition and how they compete in the... read more
Brad is right: "The bottom line is basically no one believes a 10% increase per year is either justified, or deserved."... read more
The community has spoken loudly and clearly on this. The bottom line is basically no one believes a 10% increase per ... read more
"But Ethos has offered to cap price increases at 10% per year on average for the next seven years, reimposing a price ca... read more
It's happened/happening to most of us in the industry. I think you're truly part of the club now?! Cheers!... read more
It is time to STOP the wholesale shift-in-control and -ownership of key swaths of the internet to BIG MONEY interests. ... read more
"Anyone dropping the F-bomb or calling the deal “gay”, as happened during the recent .com comment period..." Please s... read more
Ridiculous request, one of the co’s requesting a handout is Alibaba, a $560 billion dollar company. These Chinese cor... read more
The real savings will come from any future cancelations (GDD? Kuala Lumpur?)... read more
Agreed, Kevin, I can't see ICANN granting this request. The precedent would be set for registrars in other affected are... read more
It won't be approved.... read more
Happy Anniversary ! Thoroughly enjoy the cheeky Keen "incite", Greatly appreciate the balanced commentary you put e... read more
You, dry? LOL ;-) Happy 10th Anniversary and a big thank-you for always keeping it humorously real.... read more
There was a tech writer from Londonish Whose domain portfolio was admittedly amateurish. His readers’ joy increased W... read more
Hey Kevin, Tell the distracted taxi driver that at least you don’t make a living by suggesting domains. Most of my dr... read more
Congratulations on the 10 years and thank you for your research and clear and insightful writing. And also for this deli... read more
Definitely the funniest domain article I've ever read. At least you have the comedy career to fall back on! Fairness... read more
I receive about 100 spam emails ending in .icu now. I loathe this domain now.... read more
Hi Kevin, I liked your above article on COVID-19's meticulous grab by some domainer. I am a dark-horse domainer and p... read more