Recent Posts
- Donuts makes six-figure .news sale to dangerous conspiracy theorist
- MMX gets four more gTLDs approved for China use
- Four more dot-brands call it quits
- Plural gTLDs to be banned over confusion concerns
- Digital archery ruled out for next new gTLD round
- Could crypto solve the Whois crisis?
- Euro-Whois advice still as clear as mud
- New gTLD fees could be kept artificially high
- First-come, first-served for new gTLDs? Have your say
- Fight breaks out as Afilias eats Neustar’s Aussie baby
- .kids gTLD auction probably back on
- Archaeologists protest “televangelist” .bible gTLD
- .co first ccTLD to get China approval
- All Cyrillic .eu domains to be deleted
- ICANN heads to Cancun for Spring Break boondoggle
- GoDaddy signs up for basically unrestricted .travel gTLD
- Biggest TLD handover in history happens this weekend
- Web.com to be acquired for $2 billion
- Has the world’s biggest new gTLD registry gone bankrupt?
- $44 billion company is latest deadbeat gTLD registry
- How ICANN thinks YOU could get full Whois access
- After ICANN nod, MMX buys .xxx
- Donuts buys back .fan, ignores plural .fans
- Domainers could lose their names as .au loophole closes
- In GDPR case, ICANN ready to fight Tucows to the bitter end
- Three-letter .net leads as NamesCon charity auction raises €4,150 for Kenyan school
- Atallah encourages domainers to get involved in ICANN
- US asks if it should take back control over ICANN
- Christians rail against GoDaddy’s six-color gay rights flag
- Can’t get enough GDPR? Come to my NamesCon panel
- Court denies ICANN’s GDPR injunction against Tucows
- Million-euro Tucows GDPR lawsuit may not be ICANN’s last
- How all 33 European ccTLDs are handling GDPR
- After outcry, ICANNWiki to get ICANN funding next year
- ICANN slashes new gTLD income forecast AGAIN
- Sedo’s cunning GDPR workaround
- ICANN board talking GDPR “litigation”
- Failure to launch: 10 years-old gTLDs that are still dormant
- EnCirca partners with PandoraBots to push .bot names to brands
- Donuts freezes .place gTLD ahead of new geofencing rules
- Registrars want six-month stay on new Whois policy
- Lauded domainer arrested over $2.4 million “extortion”
- Domainers not welcome in this Whois database
- ICANN approves messy, unfinished Whois policy
- Three reasons ICANN could swing the GDPR ban hammer on day one
- New gTLD registries get $6 million refund
- Cute abruptly quits PIR
- No, I don’t get what’s going on with GDPR either
- Whois working group imploding in GDPR’s wake
- Have your say on single-character .com domains
L’Oreal’s dot-brand bites the dust
Beauty products maker L’Oreal has withdrawn its new gTLD application for .loreal.
I did not see this one coming.
L’Oreal is among the most prolific applicants for new gTLDs from the offline world, applying for 14 strings in total.
One of its marketing executives even spoke at the Digital Marketing & gTLD Strategy Congress in New York this March.
Its primary dot-brand is its first third application to be dropped.
The company has also applied for dot-brands including .maybelline, .garnier and .lancome, and generics such as .salon, .makeup, .skin and .hair, all of which still appear to be active bids.
Is this indicative of a changing gTLD strategy — perhaps the company has decided to focus on its product brands rather than its company name — or is .loreal merely the first latest of many withdrawals?
Recent Comments
Kevin I did read the entire article. I do appreciate your statement that Donuts is under "no obligation whatsoever to p... read more
Kevin I am sure that the news sources you wrote about are mostly conspiracy theorists and crackpots. What's "dangerous"... read more
Well said, Kim.... read more
Not quite Ludovic, but thanks for your concern. I guess Kim must be lost too though, ay? ;)... read more
Dl Lurker - epic troll fail (you)... read more
WORDS WORDS WORDS WORDS. Seriously. Do you have a point here John? Because I'm not sure anyone besides you has any ... read more
John seems to be lost here :) Anyway. @kevin: by writing this article, do you mean that "dangerous conspiracy theoris... read more
Are you really that obtuse, Kevin? I suppose it is humanly possible, but then again do review the famous scene in "The ... read more
You mean dismissive bigots who think putting a negative label on something is the best trump card, JZ? Yes, sadly you a... read more
LOL - you talking about the general public, who doubtless still scarcely know ntlds exist? In the US even scarcely anyb... read more