Recent Posts
- Jeff Neuman quits Neustar for Valideus
- .gay is gay enough after all? ICANN overturns community panel decision
- Domain hijacking bug found in Go Daddy
- NCC buys Open Registry for up to $22.6m — a gTLD registry now owns part of the TMCH
- ICANN audit claims two more registrar scalps
- A quarter of registrar’s names are “illicit pharmacies”
- .top says Facebook shakedown was just a typo
- New gTLD extortion? Registry asks Facebook for $35,000 to register its brand
- New gTLD registries talk up marketing plans at NamesCon
- Seller’s remorse despite .club leading $1m NamesCon auction
- .xyz press release yanked for “encouraging cybersquatting”
- Here’s how the new number two new gTLD got so big so quick
- Vegas.club sells for $100,000
- The new massive number two new gTLD has me paralyzed with confusion
- .reise is first live new gTLD to hit the auction block
- Fatal timeout? A dozen dot-brands procrastinating to death
- Afilias cancels $100m London IPO
- Schilling laughing as Uniregistry beats Google to .lol
- NamesCon 2015 bigger, longer and more popular
- New gTLDs pummel .net below 15 million domains
- .uk suspension problems worse than I thought
- Big registrar dumps .uk — a glimpse of Christmas future?
- One company now owns almost a third of all registrars
- .baby and .mls fetch over $3 million each
- Most new gTLDs use NameSentry after Famous Four signs with Architelos
- Human glitch lets hackers into ICANN
- Hotly contested gTLDs up for auction tomorrow
- As .trust opens for sunrise, Artemis dumps .secure bid
- Last resort gTLD auction loser wants share of $5m winning bid
- First live dot-brand switches back to .com
- .ceo smartens up in new promo video
- New .jobs contract based on new gTLD agreement
- .health backer has cop-like takedown powers for all gTLDs in Japan
- .love won by class action lawyers
- Private auction settles controversial plural gTLD fight
- CentralNic unloads $2.5m worth of premium domains
- Donuts blames “license” problems for Chinese gTLD delays
- ICANN 53 will be in Buenos Aires
- Black Ice suspended by ICANN
- Eleven domains suspended under .uk anti-rape rules
- After lawsuit, YouPorn buys into .xxx portfolio
- As another group rejects proposal, is NETmundial stillborn?
- Donuts wins five more new gTLD auctions
- M+M raises $4.4m losing latest gTLD auctions
- Community proposes way to replace US oversight of ICANN
- Richemont pulls two dot-brand bids
- FIBA wins .basketball
- ICANN meetings in for big shake-up, more dancing
- Where to find new gTLD dropping domain lists
- Over 180,000 blocked new gTLD names to drop next week
L’Oreal’s dot-brand bites the dust
Beauty products maker L’Oreal has withdrawn its new gTLD application for .loreal.
I did not see this one coming.
L’Oreal is among the most prolific applicants for new gTLDs from the offline world, applying for 14 strings in total.
One of its marketing executives even spoke at the Digital Marketing & gTLD Strategy Congress in New York this March.
Its primary dot-brand is its first third application to be dropped.
The company has also applied for dot-brands including .maybelline, .garnier and .lancome, and generics such as .salon, .makeup, .skin and .hair, all of which still appear to be active bids.
Is this indicative of a changing gTLD strategy — perhaps the company has decided to focus on its product brands rather than its company name — or is .loreal merely the first latest of many withdrawals?
Recent Comments
I've known, worked with and admire Jeff and wish him well. I also know Neustar management quite well and this article e... read more
.co is never even talked about anymore. I would rather buy a .com, but if I can't find a .com, I would go with .co, but... read more
Considering Neustar's main source of revenue, the US phone number portability contract, is going away, I was expecting t... read more
It's not suprising. Neustar has been plagued by a loss of really talented resources over the past year in their registr... read more
ICANN is finally taking responsibility to do the right thing for community applicants. And for that we thank them. I bel... read more
The decision called for 2 new panels, so either way there will be either a unanimous output or a majority position with ... read more
If only the letters were not verified, then any new CPE could only reduce the score, not raise it... as of now, .gay is ... read more
If another panel finds in favor of the applicant, then it opens up a can of worms because we'll have proven inconsistenc... read more
It's also of notice that the mentioned registrar, Nexperteam, is not ICANN-Accredited, but a reseller of another company... read more
Interesting indicator of the value of backend registries. 1,300>1 ratio on profit.... read more