Recent Posts
- GoDaddy CEO to retire at 58
- Google shifts 400,000 .site domains
- Another auDA director quits after conflict claims
- Endurance losing founder-CEO next week
- Google dumps Nazi domain in hours
- GoDaddy kicks out neo-Nazi site after dead protester post
- Tucows revenue rockets after Enom buy
- GoDaddy domains business grows 15% in Q2
- Gay.com, “worth $7 million”, donated to gay blog
- Grumpy campaign claims victory after auDA U-turns
- Iran rep reported to ICANN Ombudsman, again
- .storage to have pricey second sunrise
- HTC dumps its dot-brand
- Halloran made ICANN’s first chief data protection officer
- Verisign confirms first price increase under new .net contract
- EFF recommends against new gTLDs
- auDA chair quits days before vote to fire him
- Crocker: no date on next new gTLD round
- Donuts to complete Rightside acquisition tonight
- MMX says .vip renewals running at 75%
- auDA now looking to outsource .au registry
- .blog tops 100,000 names, 66,500 blogs
- Attendance dips for ICANN in Johannesburg
- Empowered Community makes first symbolic exercise of power
- CentralNic brings back old CFO
- Short .vegas domains go on sale
- GoDaddy flips hosting business for $456 million
- Domain growth slows a lot in Q1
- Governments slammed for overreach as Amazon wins gTLD appeal
- ICANN gives the nod to Donuts-Rightside merger
- Junk drop cuts .xyz in half, .top claims volume crown
- Over 750 domains hijacked in attack on Gandi
- ICANN chair paid $114,000 last year
- Could the next new gTLD round last 25 years? Or 70 years?
- auDA explains secretive new regime in bid to save chair
- Second-level .ke domains go on sale this month
- Billionaire Elon Musk reacquired x.com
- Domainers want the head of auDA’s chair
- ICANN expects to lose 750 registrars in the next year
- .blog renewal prices will not go up, registry promises
- ICANN shuffles regional bosses, drops “hub” concept
- .net price increases approved
- India to have SIXTEEN ccTLDs
- ICANN heading to Japan and Canada in 2019
- Uniregistry sale leads to BBC telling millions that domainers exist
- Cybersquatting cases down in .uk
- As .boots self-terminates, ICANN will not redelegate it
- GoDaddy launches security service after Sucuri acquisition
- Zero registrars pass ICANN audit
- Zone file access is crap, security panel confirms
L’Oreal’s dot-brand bites the dust
Beauty products maker L’Oreal has withdrawn its new gTLD application for .loreal.
I did not see this one coming.
L’Oreal is among the most prolific applicants for new gTLDs from the offline world, applying for 14 strings in total.
One of its marketing executives even spoke at the Digital Marketing & gTLD Strategy Congress in New York this March.
Its primary dot-brand is its first third application to be dropped.
The company has also applied for dot-brands including .maybelline, .garnier and .lancome, and generics such as .salon, .makeup, .skin and .hair, all of which still appear to be active bids.
Is this indicative of a changing gTLD strategy — perhaps the company has decided to focus on its product brands rather than its company name — or is .loreal merely the first latest of many withdrawals?
Recent Comments
True Kevin. I guess I was thinking of this like Blogger. These are business websites where there will be no blogging... read more
That will put a lot of eyes on .site for sure!... read more
Think might help the smaller businesses for a long time period.... read more
Free .buzz domain to any registrant of a third-level domain under business.site. Contact: bill@the.buzz... read more
I wonder how many of those sites will stay active? Not that many I imagine. Google has the marketing muscle to get p... read more
Overlooked that, thanks. Still, that's a lot of not-domains!... read more
How much was the premium fee?... read more
And one result is this: http://jovenet.business.site/... read more
the domain's status appears to have changed to clientHold. I'd guess that this change is from the registrar as clienthol... read more
Not surprised really. I can see the potential of more growth happening for Godaddy in the next few quarters. :)... read more