Recent Posts
- Claims UDRP has cost over $360 million so far
- Ironic eight-figure deal marks more Euro-registrar consolidation
- Court rules generic dictionary domains CAN be trademarked
- ICANN director Burr leaving Neustar
- Right of the colon? IDN getting killed over dot confusion
- Despite Afilias lawsuit, Neustar names date for Indian takeaway
- Endurance domain revenue dips
- After ICANN knockback, Amazon countries agree to .amazon talks
- Operation September Thrust leads to another million-domain Radix gTLD
- Brexit blamed as .eu hits six-year low
- CentralNic expects flat profit as revenue almost doubles
- XYZ reveals .monster gTLD launch dates
- Huge batch of Afilias TLDs approved in China
- .SE sells off $3.2 million registrar biz
- ICANN picks Seattle for public meeting
- ICANN approves two new TLDs, including THAT one
- MMX sees better profits than expected
- Pay up or sell up, ICANN tells failing new gTLD
- Brexit boost for Irish domains
- Brexit won’t just affect Brits, .eu registry says
- New domain price guessing game warns against “asshole domain squatters”
- Nazis rejoice! A TLD for you could be coming soon
- ICANN creates female-heavy anti-harassment team
- ICANN chief gets $100k bonus
- ICANN puts deadline on .amazon talks
- Crunch Whois privacy talks kick off
- Another failing gTLD not paying its “onerous” dues
- .CLUB announces three years of price increases
- How new gTLD auctions could kill gaming for good
- .amazon domain isn’t a slam dunk after all
- Chile opens .cl to all ICANN registrars
- “Please send women!” ICANN board urges
- NamesCon names con speakers
- Dark horse NameSilo doubles size in 2018
- UK tells .eu registrants to lawyer up as no-deal Brexit looms
- Radix now has China approval for whole TLD stable
- The most-read stories of 2018
- Another bundle of joy for XYZ as Johnson & Johnson throws out the .baby
- Now even parked domains will have GDPR notices
- ICANN budget predicts small new gTLD recovery and slowing legacy growth
- Verisign says Afilias tried to “rig” $135 million .web auction
- Exclusive gang of 10 to work on making ICANN the Whois gatekeeper
- Governments blast ICANN over Amazon gTLDs
- No more free transfers in Denmark
- ICANN outs two more deadbeat new gTLDs
- .eu domains to be sold to non-residents
- DNS inventor says .luxe first innovation in a decade
- New gTLDs continue growth trend, but can it last?
- No .web until 2021 after Afilias files ICANN appeal
- Nevett lands at PIR
L’Oreal’s dot-brand bites the dust
Beauty products maker L’Oreal has withdrawn its new gTLD application for .loreal.
I did not see this one coming.
L’Oreal is among the most prolific applicants for new gTLDs from the offline world, applying for 14 strings in total.
One of its marketing executives even spoke at the Digital Marketing & gTLD Strategy Congress in New York this March.
Its primary dot-brand is its first third application to be dropped.
The company has also applied for dot-brands including .maybelline, .garnier and .lancome, and generics such as .salon, .makeup, .skin and .hair, all of which still appear to be active bids.
Is this indicative of a changing gTLD strategy — perhaps the company has decided to focus on its product brands rather than its company name — or is .loreal merely the first latest of many withdrawals?
Recent Comments
SO what you are saying is most don't defend, but when they do its expensive and they win. So in most cases the ones that... read more
It is still in their Universal Terms of Service: "GoDaddy also reserves the right to charge you reasonable “administr... read more
In point of fact, several registrars charge their customers an administrative fee for handling UDRP disputes. -----... read more
The idea of having respondents pay $500 has a couple of flaws. First, in many of these dead-on cases the respondent n... read more
Respondents also incur an economic cost when due to a UDRP process with multiple layers of bias in favor of TM interests... read more
"Registrants, on the other hand, pay only for their own defence, if any." Mr. Wood ignores the fact that domain regis... read more
The key factor in the decision was a "Teflon survey" demonstrating that 75% of consumers associated booking.com with a p... read more
Page, see a separate comment below where I basically expanded on your statement, and presented an example where such a d... read more
The "answer" if you want to use a domain that contains "booking.com" for the same service offering is to leave the ".com... read more
The "answer" if you want to use a domain that contains "booking.com" for the same service offering is to leave the ".com... read more