Recent Posts
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- CIRA becomes first new gTLD back-end since 2012
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- .blog gets 600 applications halfway through sunrise
- Verisign data shows new gTLDs drive almost three quarters of Q2 growth
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- First dot-brand gTLD to go generic after TLS deal
- Correction: what NTIA said about .com pricing
- Relaunch and slashed prices for .whoswho after terrible sales
- US claims option to delay IANA transition as Cruz launches free speech doomsday clock
- .trust gTLD might be for sale as NCC closes domain business
- Tata ponders “buy a school” strategy to release .tata from limbo
- .hotel losers gang up to threaten ICANN with legal bills
- Are .mail, .home and .corp safe to launch? Applicants think so
- Dot Registry backs .africa loser, batters on the ICANN lawsuit floodgates
- West.cn targets Engrish domainers with new .xyz site
- Spurned applicant crowd-funding to fight ICANN for .gay gTLD
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- Registries rebel against ICANN’s Whois upgrade decree
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- “Dave” becomes first .blog blogger
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- ICANN lawyers slam “fire him” story “blogger”
- Next new gTLD round could start sooner than expected
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- Donuts rolls the dice with $22.5 million .web lawsuit
- IRP panel crucifies ICANN for lack of transparency
- L’Oreal shows cards on former “closed generic” gTLDs
- Verisign confirms it did fund $135 million .web bid
- Ombudsman trashes ICANN’s rejection of .gay “community”
- Verisign likely $135 million winner of .web gTLD
- Verisign announces .net price increase
- .web could already be a record-breaker as auction enters day two
- M+M billings quadruple on China .vip surge
- “Ditch .com!” government to tell Indians
- Donuts denied! .web auction to go ahead today
- Donuts .web claims “discredited”, ICANN tells court
L’Oreal’s dot-brand bites the dust
Beauty products maker L’Oreal has withdrawn its new gTLD application for .loreal.
I did not see this one coming.
L’Oreal is among the most prolific applicants for new gTLDs from the offline world, applying for 14 strings in total.
One of its marketing executives even spoke at the Digital Marketing & gTLD Strategy Congress in New York this March.
Its primary dot-brand is its first third application to be dropped.
The company has also applied for dot-brands including .maybelline, .garnier and .lancome, and generics such as .salon, .makeup, .skin and .hair, all of which still appear to be active bids.
Is this indicative of a changing gTLD strategy — perhaps the company has decided to focus on its product brands rather than its company name — or is .loreal merely the first latest of many withdrawals?
Recent Comments
The new Donuts DPML Plus product is definitely addressing some of of the main issues related to new gTLDs for corporate ... read more
Not worth it. :)... read more
You: "If you want to conduct these kinds of survey, you must educate them on the domaining technical term" before asking... read more
Ahh good point Kevin. Yup Rubens, little development.... read more
ok, it seem that the surveyed people do not represent the broad spectrum of people who register domain name on a daily... read more
Keywords: Familiarity Acceptance Interpretation Awareness Perception Relationship When human being are ... read more
Have any cities taken the bait yet?... read more
Agreed. The longer survey is the less accurate it is. How else would you get people to answer questions about new Gs... read more
I've read through the reports, but could not find a specific mention of the margin of error. There was a risk value of 5... read more
I wonder if .kiwi will keep the default whois private for individuals the way Cira does for Canadians. Previously incomp... read more