New gTLD registry Dot Latin has scored an early anchor tenant win, as the Trademark Clearinghouse has agreed to use two .uno domain names to market rights protection mechanisms in Spanish-speaking markets.
The TMCH, run by Deloitte and IBM, will use trademark-clearinghouse.uno and tmch.uno. The non-hyphenated version of the longer domain has not been delegated.
Both domains currently redirect to the Spanish-language version of the TMCH’s main .com site.
It’s a nice awareness-raising move for Dot Latin, potentially (depending on how well the TMCH markets it) getting its gTLD’s brand in front of major Spanish trademark-owning eyeballs.
The company signed its ICANN Registry Agreement in mid-September, so its 120-day waiting period before it was allowed to hand out second-level domains is already up.
The .uno sunrise period is due to end February 7.