Google’s Charleston Road Registry reached 2,300 .みんな domain names on the new gTLD’s first day of general availability, immediately making it the biggest IDN gTLD by volume so far.
The string is Japanese for “everyone”. As you might expect, it’s an unrestricted space.
About 230 names — 10% of the TLD — are non-IDNs. I believe the number also includes some sunrise registrations.
It actually went into GA on Tuesday, but data was not available yesterday.
While it’s not in the same ballpark as the likes of .guru, it nevertheless overtook the only other IDN gTLD to launch so far, dotShabaka’s شبكة. (Arabic for “web”), which has 1,643 names.
Google sold the names via 17 accredited registrars, only one of which appears to be Japanese. The list excludes most of the biggest registrars.
.みんな is unusual in that Google intends to run its Trademark Claims service forever, rather than turning it off after the 90 days required by its Registry Agreement with ICANN.