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Should brands get a new gTLD round to themselves? Twitter thinks so

Kevin Murphy, October 20, 2015, 17:22:46 (UTC), Domain Policy

Twitter wants to get its hands on some new gTLDs but doesn’t want to wait.

Having missed the first round of new gTLD applications back in 2012, the company is now keen on getting .twitter and other strings both branded and generic.

“We’re interest in round two,” Twitter trademark counsel Stephen Coates said as ICANN’s business constituencies met the board of directors today.

“We have several interesting opportunities to develop around that space,” he said. “We are interested in both brands and generics.”

The problem for Twitter, and every other would-be gTLD applicant, is that ICANN isn’t even talking in broad terms about when the next round will be.

The absolute minimum that must happen is that ICANN must complete a review of round one, focusing on “Competition, Consumer Trust and Consumer Choice”. This CCT review is mandated by ICANN’s Affirmation of Commitments with the US government.

Almost three years after the first round opened, the volunteer team that will carry out the CCT review has not even been assembled yet.

There are a number of other factors that may or may not wind up on the critical path — such as reviews of rights protection mechanisms and security and stability at the DNS root.

Coates said he would like a “bifurcated” review process leading to two separate second application rounds.

“I would advocate for bifurcating the review process, which I think is very important, especially around RPMs,” he said. “But also bifurcating the round process, treating dot-brands differently than generic names.”

I think this outcome is unlikely.

Application rules that give preference to one type of application over another invite exploitation. It happened in the 2003 sponsored TLD round and it’s happening with “community” and “Specification 13” applications in the current round too.

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