Remember that last-minute rush I was telling you about?
ICANN has revealed that it now has 556 registered users in its Top-Level Domain Application System, up from 290 just a week ago.
Each TAS account can be used to apply for 49 new gTLDs (not 50 as previously reported), so we’re looking at anywhere from 0 to 27,244 new gTLD applications.
Based on what I’ve heard from consultants, I estimate that the true number of applications represented by these 556 accounts could be over 1,000.
Companies applying for dot-brand gTLDs are in many cases also applying for a couple of keyword gTLDs related to their vertical industry too, I hear.
Fairwinds Partners, which has been mostly working with skeptical brands, said this week that its clients on average are applying for 2.7s gTLD each.
Applied across all the TAS accounts registered to date, that would mean 1,501 applications.
The deadline for new TAS registrations is this Thursday, March 29, at 2359 UTC. That’s 1659 in ICANN’s native California and 1959 on America’s east coast.
Remember that while the UK switches from GMT (which is the same as UTC) to BST tomorrow morning, UTC does not observe daylight savings and remains the same.