Domain name drop-catcher Pool.com hopes to make a quick buck out of ICANN’s new generic top-level domain application batching process.
The company has announced a Digital Archery Engine service, which it says could help new gTLD applicants get their applications near the top of the evaluation queue.
It’s based on Pool’s experience catching expiring names to auction, and ICANN’s controversial “digital archery” method of allocating applications into batches for processing.
Getting into the first batch of 500 applications is expected to knock at least five months off the wait time for new gTLD approval, delegation and launch. For many applicants, this time-to-market advantage is important.
But it’s not cheap. If Pool gets your application into the first batch it will set you back $25,000. If you’re in the top 50% of applications, the price tag is $10,000. Anything slower is free.