The full results of the first six new gTLD auctions are now known. Donuts lost five of them, raising millions of dollars in the process.
Here are the winners of last week’s auctions, which were managed by Innovative Auctions:
- .club — .CLUB Domains.
- .college — XYZ.COM.
- .luxury — Luxury Partners.
- .photography — Donuts.
- .red — Afilias.
- .vote — Monolith Registry
Five of the six were a two-way battles between Donuts, which has applied for 307 gTLDs, and one other applicant. Each of the losing applicants has now withdrawn its application with ICANN.
The exception is .club, a three-way fight that included Merchant Law Group. Neither losing application has been withdrawn with ICANN yet, but the result it well-known.
Innovative revealed last week that the round raised $9.01 million in total. The winning bids for each auction were not disclosed.
Given that Donuts managed to lose five out of the six, it’s a fairly safe assumption that most of that money will have gone into its war chest, which can be used in future auctions.
Of the five applications it has now withdrawn, only .red had already passed its Initial Evaluation, so the company will have also clawed back a $130,000 ICANN refund on each of the other four.
The auctions mean that we now know with a high degree of certainty which companies are going to be running these six gTLDs.
Most of them have not yet passed IE, but with the success rate so high to date I wouldn’t expect to see any failures. None of them are subject to objections or direct GAC Advice.