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HTC dumps its dot-brand

Kevin Murphy, July 31, 2017, 11:56:16 (UTC), Domain Registries

Mobile phone manufacturer HTC has become the latest dot-brand operator to get out of the new gTLD game.

The $4.3 billion-a-year Taiwanese firm has told ICANN that it no longer wishes to run .htc as a dot-brand registry and ICANN has signaled its intent to terminate the contract.

It becomes the 27th dot-brand, from the hundreds that have entered contracts over the last few years, to change its mind about owning a vanity gTLD.

Most recently, fast food chain McDonalds and kitchen utensils company Pampered Chef both dumped their respective dot-brands.

Like the previous terminations, HTC never actually did anything with .htc; it only had the contractually mandated nic.htc in its zone file.

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