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Bumper batch of dot-brands off themselves for Friday 13th

Kevin Murphy, September 12, 2019, 06:14:57 (UTC), Domain Registries

It’s Friday 13th tomorrow, and to celebrate the occasion no fewer than 13 dot-brands have opted to take the easy way out and self-terminate.

ICANN has published a bumper list of contracted brand registries that have informed the organization that they no longer wish to run their gTLDs.

Adding themselves to the dot-brand deadpool are: .ladbrokes, .warman, .cartier, .piaget, .chrysler, .dodge, .mopar, .srt, .uconnect, .movistar, .telefonica, .liason and .lancome.

That brings the total of self-terminated new gTLDs to date to 66.

The imminent demise of .cartier and .piaget is perhaps notable, as it means luxury goods maker Richemont has now abandoned ALL of the nine dot-brands it originally applied for.

Richemont, an enthusiastic early adopter of the new gTLD concept, applied for 14 strings in total back in 2012.

The only ones it has left are generics — .watches along with the the Chinese translation .手表 and the Chinese for “jewelry”, .珠宝, none of which have been launched and in all likelihood are being held defensively.

It’s the same story with L’oreal, the cosmetics company. It also applied for 14 gTLDs, mostly brands, but abandoned all but .lancome prior to contracting.

With .lancome on its way out, L’oreal only owns the generics .skin, .hair, .makeup and .beauty, at least one of which is actually being used.

Also of note is the fact the car company Chrysler is dumping five of its six gTLDs — .chrysler, .dodge, .mopar, .srt and .uconnect — leaving only .jeep (unused) still under contract.

Clearly, Chrysler is not as keen on dot-brands as some of its European competitors, which have been among the most prolific users.

Telefonica’s abandonment of .movistar and .telefonica also means it’s out of the gTLD game completely now, although its Brazilian subsidiary still owns (and uses) .vivo.

Betting company Ladbrokes only ever owned .ladbrokes, though it did unsuccessfully apply for .bet also.

Rounding off the list is .warman, a brand of — and I’m really not making this up — industrial slurry pumps. The pumps are made by a company called Weir, which uses global.weir as its primary web site. So that’s nice.

As far as I can tell, none of the gTLDs that are being killed off had ever been used, though each registry will have paid ICANN six-figure fees since they originally contracted.

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Comments (6)

  1. Snoopy says:

    Companies are waking up to the fact that .brands are a confusing mess and a huge waste of money!

  2. Martin says:

    Um…what the puck were they thinking to begin with? I have no sympathy for idiots who foolishly ventured into the sewage of gtlds.

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