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GoDaddy buys 30 new gTLDs for over $120 million

GoDaddy Registry has just announced it is acquiring 28 new gTLDs from rival MMX, along with the TLDs .club and .design.

The MMX deal is worth at least $120 million; the value of the other two deals was not disclosed.

GoDaddy is also taking over the back-ends for .rugby and .basketball, which had been contracted to MMX, and said it has won the back-end deal for the dot-brand, .ally.

It’s the most significant pieces of registry consolidation since Donuts and Afilias hooked up in December.

GoDaddy Registry will wind up being the contract holder or back-end for over 240 TLDs, with over 14 million domains under management, the company said.

It’s not entirely clear which gTLDs GoDaddy is acquiring right now, but it appears to be all of those listed on the MMX web site.

It’s currently listed by IANA as the sponsor for 21 gTLDs: .cooking, .fishing, .horse, .miami, .rodeo, .vodka, .beer, .luxe, .surf, .nrw, .work, .budapest, .casa, .abogado, .wedding, .yoga, .fashion, .garden, .fit, .vip and .dds.

MMX subsidiary ICM Registry runs .xxx, .porn, .adult and .sex, not an easy fit with the family-friendly image GoDaddy has attempted to cultivate in recent years.

MMX also manages geographic gTLDs .boston, .london and .bayern on behalf of their respective local governments.

The company hinted in January that it was considering selling off some of its under-performing registries, after a crappy 2020 that saw it forced to restate revenues, lay off staff and can its top executives.

MMX, which is publicly traded in London, has yet to make a statement on the deal but we should no doubt expect something in the morning before the markets open.

The deal appears to be bad news for Nominet, which runs the back-end for most MMX gTLDs. GoDaddy will very likely migrate them over to its own platform eventually.

MMX aside, GoDaddy is also buying .club from .CLUB Domains, according to its press release.

.CLUB is a bit of a rarity — a single-string new gTLD registry that done really rather well for itself without tarnishing its brand by becoming synonymous with cheap domains and spam.

.design, the other GoDaddy acquisition today, is run by Top Level Design, which also runs .ink, .wiki and .gay.

.design has over 120,000 domains in its zone file today, while .club has over 1 million. Both have been on a growth trajectory recently.

GoDaddy also said as part of the same announcement that it has signed Ally Financial’s dot-brand business for .ally, but as Ally was already a client of Neustar (which GoDaddy owns) I’m not entirely sure what it’s getting excited about.

XYZ adds .tickets to its gTLD stable

XYZ.com has taken over the ICANN registry agreement for the gTLD .tickets, according to records.

It looks to be the registry’s 23rd TLD, the latest of XYZ’s acquisitions of unused or floundering new gTLDs.

In the case of .tickets, it’s picking up a low-volume, high-price TLD with some rather onerous registration restrictions.

The TLD was originally set up by UK-based Accent Media to provide a space where people going to music, theater and sporting events, for examples, could buy tickets in the assurance that the sellers were legit.

Would-be .tickets registrants have a five-day waiting period before their domains go live, while the registry manually verifies their identities from paper records such as passports or driving licenses.

That high-friction reg process is one reason the shelf price for a .tickets domain is well over $500 a year.

It’s also a reason why very few .tickets domains have been sold. The registry peaked at fewer than 1,200 names in its zone file in 2018 and has been on the decline ever since.

It had 769 names in its zone at the end of March this year.

Registry reports show that the majority of its names are registered via brand-protection registrars and are likely unused. Searches for active .tickets sites return fewer than 100 results.

XYZ might be able to turn this around by smoothing out the reg friction and lowering the price.

But even just 1,000 names at $500 a year could be considered a nice little earner as part of a portfolio with low overheads from economies of scale. XYZ already runs even higher-priced, lower-volume zones such as .cars and .auto.

EFF rages as Ethos closes Donuts buy

The Electronic Frontier Foundation thinks the acquisition of Donuts by “secretive” private equity group Ethos Capital represents a risk to free speech.

The deal, which sees Ethos buy a controlling stake from fellow PE firm Abry Partners, closed earlier this week, having apparently received no official objection from ICANN.

But the EFF now wants ICANN to force Donuts to change its gTLD registry contracts to make it harder for the company to engage in what it calls “censorship-for-profit”.

The group’s senior staff attorney, Mitch Stoltz, raised the issued at the Public Forum session of last week’s ICANN 70 virtual public meeting, and expanded upon his thinking in a blog post this week. He wrote:

Donuts already has questionable practices when it comes to safeguarding its users’ speech rights. Its contracts with ICANN contain unusual provisions that give Donuts an unreviewable and effectively unlimited right to suspend domain names—causing websites and other internet services to disappear.

He pointed to Donuts’ trusted notifier program with the Motion Picture Association, which streamlines the takedown of domains used for pirating movies, as an example of a registry’s power to censor.

Donuts runs gTLDs including ones with social benefit meanings that the EFF is particularly concerned about, such as .charity, .community, .fund, .healthcare, .news, and .university.

Stoltz also makes reference to the Domain Protected Marks List, a Donuts service that enables trademark owners to block their marks, and variants, across its entire portfolio of 240+ gTLDs.

In effect, this lets trademark holders “own” words and prevent others from using them as domain names, even in top-level domains that have nothing to do with the products or services for which a trademark is used. It’s a legal entitlement that isn’t part of any country’s trademark law, and it was considered and rejected by ICANN’s multistakeholder policy-making community.

The DPML is not unique to Donuts. Competitors such as UNR and MMX have similar services on the market for their gTLDs.

When Stoltz raised the EFF’s concerns at last week’s ICANN meeting, CEO Göran Marby basically shrugged them off, saying he didn’t understand why one PE firm buying an asset off another PE firm was such a big deal.

I have to say I agree with him.

Ethos came under a lot of scrutiny last year when it tried to buy .org manager Public Interest Registry, turning it into a for-profit entity, generating cash for Ethos’ still-undisclosed backers.

(This week, Ethos disclosed in a press release that its investors include massive hedge funds The Baupost Group and Neuberger Berman “among others”, which appears to be the first time these names have been mentioned in connection with the company).

But a pretty good case could be made that .org is a unique case, that has had a non-profit motive baked into its DNA for decades. That does not apply to Donuts, which was a profit-making venture from the outset.

It’s not entirely clear why the EFF is suddenly concerned that Donuts will start exercise its contractual right-to-suspend more frequently under Ethos than under Abry. Stoltz wrote:

As we learned last year during the fight for .ORG, Ethos expects to deliver high returns to its investors while preserving its ability to change the rules for domain name registrants, potentially in harmful ways. Ethos refused meaningful dialogue with domain name users, instead proposing an illusion of public oversight and promoting it with a slick public relations campaign. And private equity investors have a sordid record of buying up vital institutions like hospitals, burdening them with debt, and leaving them financially shaky or even insolvent.

Even with the acquisition passing through ICANN easily, the EFF wants Donuts to change its contracts to make it more difficult for the company to suspend domain names on a whim.

I believe the language causing the controversy comes from anti-abuse policies in the Public Interest Commitments found in almost all Donuts’ contracts with ICANN, which state in part:

Registry Operator reserves the right, at its sole discretion and at any time and without limitation, to deny, suspend, cancel, or transfer any registration or transaction, or place any domain name(s) on registry lock, hold, or similar status as it determines necessary for any of the following reasons:

a. to protect the integrity and stability of the registry;

b. to comply with any applicable laws, government rules or requirements, requests of law enforcement, or any dispute resolution process;

c. to comply with the terms of this Registry Agreement and the Registry Operator’s Anti-Abuse Policy;

d. registrant fails to keep Whois information accurate and up-to-date;

d. domain name use violates the Registry Operator’s acceptable use policies, or a third party’s rights or acceptable use policies, including but not limited to the infringement of any copyright or trademark; or

e. as needed during resolution of a dispute.

As a voluntary PIC, this language is unique to Donuts, though other registries have similar provisions in their registry agreements.

ShortDot bought another gTLD. Guess what .sbs stands for now?

Kevin Murphy, March 29, 2021, Domain Registries

Growing new gTLD portfolio registry ShortDot has acquired another unwanted dot-brand, .sbs, which it intends to repurpose as an open, generic TLD.

.sbs was originally owned by SBS, for Special Broadcasting Service, an Australian public-service broadcaster. But the company never used it.

Now, while launch plans are still in development, ShortDot intends to relaunch .sbs to mean something entirely different, much as it recently did with .cfd.

“.sbs will be branded as shorthand for ‘Side by Side’, perfect for social causes, charitable organizations and other philanthropic initiatives,” ShortDot COO Kevin Kopas told us.

That does not appear to be a meaning of the acronym in common usage.

ShortDot is currently two weeks away from general availability for its next most-recent acquisition, .cfd, which originally stood for the financial term “contracts for difference” but is now being marketed as “clothing and fashion design”.

The company, best known for high-volume .icu, which has sold and lost over five million registrations over the last two years, now has five gTLDs in its stable, including unused dot-brand .bond and .cyou.

Donuts adds another TLD to its stable as Richemont finally bows out of new gTLD program

Kevin Murphy, March 17, 2021, Domain Registries

Luxury goods maker Richemont, an early and strong proponent of the new gTLD concept, has got rid of the final string of the 14 it originally applied for.

According to ICANN records, the registry agreement for .watches was officially transferred to Afilias at the end of December, one day before it was in turn acquired by Donuts.

The domain nic.watches current resolves to a placeholder bearing the Afilias branding.

Richemont, the company behind luxury brands such as Cartier and Piaget, now has no TLDs left.

It had applied for nine dot-brands, along with five generic dictionary terms that it at first intended to maintain as single-registrant spaces, before that use case was banned by ICANN.

At the start of the decade, the company was an enthusiastic endorser of new gTLDs, even sending speakers to conferences to promote the concept.

Richemont was also the first registrant of second-level domains in third-party new gTLDs, when it registered Arabic versions of some of its famous brands in December 2013.

But its enthusiasm waned gradually over the last eight years.

Its dot-brands were discarded in tranches, either during the application process or after contracting. Donuts beat it to .jewelry at auction, and it terminated its contracts for Chinese versions of .jewelry and .watches last year.

There’s not much money in internationalized domain names, so now it seems likely these Chinese IDNs were shopped around but failed to find a buyer.

.watches, however, is right in Donuts’ wheelhouse, a niche generic English string related to a specific product or service.

Last month, I reported that Donuts had acquired .markets, .forex, .broker and .trading from Boston Ivy as it exited the new gTLD game, while letting the less-attractive .spreadbetting die on the vine.

CentralNic buys German monetization firm for up to $13 million

Kevin Murphy, February 22, 2021, Domain Services

CentralNic today continued is diversification outside of its core domain business by acquiring Berlin-based monetization firm Wando.

The company said it will pay €5.4 million ($6.5 million) up front and up to €5.4 million more depending on performance through Q3 2022.

CentralNic said Wando makes €4.9 million ($5.6 million) in revenue a year, over half of which already comes through its partnership with CentalNic.

Donuts acquires four more gTLDs, but allows one to be scrapped

Kevin Murphy, February 17, 2021, Domain Registries

Donuts has acquired a portfolio of four finance-related new gTLDs, according to a source familiar with the matter, but is allowing a fifth string to fall onto the scrap heap of history.

I’m told Donuts will soon take over the ICANN contracts for .markets, .forex, .broker and .trading, which were all part of the Boston Ivy stable.

But its appears that Boston Ivy couldn’t find a buyer for .spreadbetting, which describes a complex form of gambling used in sports and financial markets, and has filed with ICANN to instead terminate its Registry Agreement.

You’ll recall that earlier this month I reported that ShortDot has acquired .cfd from Boston Ivy and plans to market it as “clothing and fashion design”, rather than its originally intended purpose of “contracts for difference”.

Both .spreadbetting and .cfd were unlaunched — both represent controversial forms of financial instrument — but the ones Donuts is acquiring already have a small number of registrations and active sites.

.markets, .forex, .trading and .broker have fewer than 4,000 registered names between them and appear to retail for between $17 and $50 per year.

I’ve lost track of precisely how many gTLD contracts Donuts currently controls, what with its recent acquisitions, but I’m pretty sure it’s pushing 300.

As for Boston Ivy, it’s game over as far as being a gTLD registry is concerned. Its only other string was .nadex, and it terminated that over a year ago.

Registrar giant created as Web.com merged with Endurance

Kevin Murphy, February 11, 2021, Domain Registrars

Clearlake Capital Group, which has taken Endurance International private and recently took a big stake in Web.com, has merged the two registrar stables to create a new company it’s calling Newfold Digital.

By my reckoning, Newfold has probably become the second-largest registrar group by domains under management, with around 16.5 million gTLD names across just its best-known half-dozen brands, leapfrogging Namecheap and Tucows in the registrar league table.

That number’s probably a big understatement. It doesn’t capture ccTLDs and does not take into account that the company now has hundreds of active ICANN accredited registrars, largely due to Web.com’s drop-catching business.

Its best-known registrar brands are Register.com, Network Solutions, Domain.com, BuyDomains, BigRock, PublicDomainRegistry and CrazyDomains. Its BlueHost and HostGator brands are both pretty big deals in web hosting.

Clearlake says Newfold has 6.7 million customers worldwide.

The privatization of Endurance, which sees it delisted from the Nasdaq stock exchange, was announced in November and cost Clearlake $3 billion. The value of its Web.com stake, which it acquired last month, was not disclosed.

Siris Capital, which bought Web.com in 2018, continues to have a stake.

Newfold will be led by two Web.com execs — CEO Sharon Rowlands and CFO Christina Clohecy.

The deal follows Web.com’s unsuccessful attempt to buy Webcentral last year.

There’s no word on (presumably inevitable) layoffs as the two companies come together.

One year on, Namecheap still fighting aborted .org takeover and may target GoDaddy and Donuts next

Kevin Murphy, February 5, 2021, Domain Registrars

Even though Ethos Capital’s proposed takeover of Public Interest Registry was rejected last May, registrar Namecheap is still doggedly pursuing legal action against ICANN’s handling of the deal, regardless.

The Independent Review Process complaint filed last February is still active, with Namecheap currently fighting a recent ICANN motion to dismiss the case.

The company is also demanding access to information about GoDaddy’s acquisition of Neustar and Donuts’ acquisition of Afilias, and is threatening to file separate actions related to both those deals.

Namecheap has essentially two beefs with ICANN. First, that it should not have lifted price caps in its .org, .biz and .info registry contracts. Second, that its review of Ethos’ bid for PIR lacked the required level of transparency.

ICANN’s trying to get the IRP complaint thrown out on two fairly simple grounds. First, that Namecheap lacks standing because it’s failed to show a lack of price caps have harmed it. Second, that it rejected the PIR acquisition, so Namecheap’s claims are moot.

In its motion to dismiss (pdf), its lawyers wrote:

Namecheap’s entire theory of harm, however, is predicated on the risk of speculative future harm. In fact, nearly every explanation of Namecheap’s purported harm includes the words “may” or “potential.” Namecheap has not identified a single actual, concrete harm it has suffered.

Namecheap’s claims related to the Change of Control Request should be dismissed because ICANN’s decision not to consent to the request renders these claims moot
and, separately, Namecheap cannot demonstrate any harm resulting from this decision.

In December, Namecheap had submitted as evidence two analyses of its business prospects in the event of registry price increases, one compiled by its own staff, the other prepared by a pair of outside expert economists.

While neither shows Namecheap has suffered any directly quantifiable harm, such as a loss of revenue or customers, Namecheap argues that that doesn’t matter and that the likelihood of future harm is in fact a current harm.

A mere expectation of an increase in registry prices is sufficient to show harm. This is because such expectation reduces Namecheap’s expected profits and its net present value.

It further argues that if Namecheap was found to not have standing, it would give ICANN the ability to evade future IRP accountability by simply adding a 12-month delay to the implementation of controversial decisions, pushing potential complainants outside the window in which they’re able to file for IRP.

On the PIR change of control requests, Namecheap says it’s irrelevant that ICANN ultimately blocked the Ethos acquisition. The real problem is that ICANN failed in its transparency requirements related to the deal, the company claims.

The fact that ICANN withheld its consent is no excuse for refusing to provide full transparency with respect to the actions surrounding the proposed acquisition and ICANN’s approval process. Namecheap’s claims relate to the non-transparent process; not the outcomes of such process. Irrespective of the outcome, lack of transparency increases the level of systemic risk in Namecheap’s business environment.

How did ICANN come to its decision? Was an imminent request for a change of control known to ICANN, when it took the decision to remove the price control provisions? What was discussed in over 30 hours of secret meetings between ICANN org and the Board? What discussions took place between ICANN, PIR and other entities involved? All these questions remain unanswered

Namecheap refers to two incidents last year in which ICANN hid its deliberations about industry acquisitions by conducting off-the-books board discussions.

The first related to the PIR deal. I called out ICANN for avoiding its obligation to provide board meeting minutes in a post last May.

The second relates to the board’s consideration of Donuts’ proposed (and ultimately approved) acquisition of Afilias last December. Again, ICANN’s board discussed the deal secretly prior to its official, minuted December 17 meeting, thereby avoiding its transparency requirements.

In my opinion, this kind of bullshit has to stop.

Namecheap is also now threatening to bring the Afilias deal and GoDaddy’s acquisition of Neustar’s registry business last April into the current IRP, or to file separate complaints related to them, writing in its response to ICANN’s motion (pdf):

Namecheap seeks leave to have ICANN’s actions and inactions regarding its consideration of the Neustar and Afilias changes of control reviewed by this IRP Panel. If, per impossibile such leave is not granted, Namecheap reserves all rights to initiate separate proceedings on these issues.

The deals are similar because both involve the change of control of legacy gTLD contractors with millions of domains under management that have recently had their price caps lifted — Afilias ran .info and Neustar ran .biz.

Donuts acquisition of Afilias closes, integration work begins

Kevin Murphy, January 4, 2021, Domain Registries

Donuts’ acquisition of Afilias closed without incident on December 29, the companies announced last week.

The registries said that registrants and registrar partners should not see any immediate disruption, but added that it’s now working on an integration plan that should see some changes over the longer term.

“Our combined teams can now begin developing an integration plan, with a goal of minimizing disruption to those we serve,” Akram Atallah, Donuts’ CEO, said in a press release. “We expect no changes in the short term, and ample notice on any changes that are decided.”

Atallah has previously told DI that it’s likely that Afilias’ owned and operated TLDs will likely be transferred to Donuts’ registry back-end, which is hosted on the Amazon cloud.

He also said that services such as the Domain Protected Marks List, currently available in 240+ Donuts gTLDs, should soon become available in Afilias’ 20-odd.

The deal, for an undisclosed sum, was subject to scrutiny by ICANN, which could have blocked it, but its board of directors considered the merger last month with no resolution passed.