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Foot-dragging Amazon has bumper crop of new gTLDs

Kevin Murphy, December 7, 2015, Domain Registries

Amazon Registry Services took possession of 17 new gTLDs at the weekend.

The would-be portfolio registry had .author, .book, .bot, .buy, .call, .circle, .fast, .got, .jot, .joy, .like, .pin, .read, .room, .safe, .smile and .zero delegated to the DNS root zone.

Amazon seems to have waited until the last possible moment to have the strings delegated.

It signed its registry agreements — which state the TLDs must be delegated with a year — in mid-December 2014.

Don’t plan on being able to register domains in any of these gTLDs. You may be disappointed.

All of the strings were originally applied for as what became known as “closed generics”, in which Amazon would have been the only permitted registrant.

It recanted this proposed policy in early 2014, formally amending its applications to avoid the Governmental Advisory Committee’s anti-closed-generic advice.

Its registry contracts do not have the standard dot-brand carve-outs.

However, the latest versions of its applications strongly suggest that registrant eligibility is going to be pretty tightly controlled.

The applications state: “The mission of the <.TLD> registry is: To provide a unique and dedicated platform while simultaneously protecting the integrity of Amazon’s brand and reputation.”

They go on to say:

Amazon intends to initially provision a relatively small number of domains in the .CIRCLE registry to support the goals of the TLD… Applications from eligible requestors for domains in the .CIRCLE registry will be considered by Amazon’s Intellectual Property group on a first come first served basis and allocated in line with the goals of the TLD.

They state “domains in our registry will be registered by Amazon and eligible trusted third parties”.

Amazon has not yet published its TLD start-up information, which may provide more clarity on how the company intends to handle these strings.

I suspect we’ll be looking at a policy that amounts to a workaround of the closed-generic ban.

The registry seems to be planning to run its registry from AmazonRegistry.com.

Second last-resort gTLD auction raises $14.3m

Kevin Murphy, September 18, 2014, Domain Registries

ICANN has raised $14.3 million auctioning off three new gTLDs — .buy, .tech and .vip.

It was the second batch of “last resort” auctions, managed by ICANN and Power Auctions, in which the winning bids are placed in a special ICANN fund.

Notably, while Google participated in all three auctions, it failed to win any, setting a reassuring precedent for any smaller applicants that are set to face the deep-pocketed giant in future auctions.

.tech was the biggest-seller, fetching $6,760,000 after nine rounds of bidding.

The winner was Dot Tech LLC, which beat Google, Minds + Machines, Donuts, NU DOT CO, and Uniregistry.

.buy went to Amazon for $4,588,888, beating Google, Donuts and Famous Four Media. The bidding lasted seven rounds.

Finally, .vip sold to Minds + Machines for $3,000,888 after Google, Donuts, I-Registry and VIP Registry dropped out.

The prices are in the same ball-park as we’ve inferred from previous, private auctions managed by Applicant Auction (a company affiliated with Power Auctions).

That’s notable because the first last resort auction, for .信息, fetched just $600,000 when it sold to Amazon back in June.

As far as we can tell, last-resort auctions do not necessarily keep prices low, even though the losing bidders in this week’s auctions will have walked away empty-handed.

In private auctions, losers leave holding a share of the winner’s bid.

This week, most of the $14.3 million raised will go into a special ICANN fund.

Akram Atallah, president of ICANN’s Global Domains Division said in a statement:

The proceeds from these Auctions will be separated and reserved until the Board determines a plan for the appropriate use of the funds through consultation with the community. We continue to encourage parties to reach agreements amongst themselves to resolve contention.

The ICANN community has been chatting about possible uses for auction funds for years.

Ideas such as subsidizing new gTLD applicants from poorer nations in future rounds and investing in internet infrastructure in the developing world have been floated.