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VeriSign drops $150,000 on ICANN Singapore

Kevin Murphy, May 23, 2011, Gossip

VeriSign, which signed up for an unprecedented $500,000 sponsorship package for ICANN’s meeting in San Francisco, has spent a rather more modest amount for the June meeting.

The company is currently listed as a Platinum Elite sponsor for the Singapore meeting, which kicks off June 19. This tier has a list price of $150,000, though I believe ICANN’s prices are negotiable.

VeriSign’s two main registry services competitors, Neustar and Afilias, had already signed up for cheaper sponsorship tiers, with lower visibility.

It would be my guess that the company waited for its rivals to show their hands before deciding to how much it needed to spend to trump them.

The Singapore meeting may see the approval of the Applicant Guidebook for the new top-level domains program.

(UPDATE: Thanks to the reader who pointed out that ICANN will almost certainly vote to approve the renewal of VeriSign’s .net contract in Singapore.)

There are 19 sponsors for Singapore so far, but currently no takers for the two available top-tier Diamond packages, which are listed at $250,000.

The amount VeriSign coughed up for San Francisco is believed to have largely contributed to the speaking fees of former US president Bill Clinton.

ICANN expects to make about $1.2 million from its three fiscal 2011 meetings, which is less than the cost of a single meeting.

Four more ICANN 40 sponsors revealed

Kevin Murphy, February 3, 2011, Domain Policy

Iron Mountain, IronDNS, RegistryPro and the Public Interest Registry have added their names to the list of companies prepared to fork out big bucks to sponsor ICANN’s San Francisco meeting.

That brings the total number of ICANN 40 sponsors revealed so far to five, after VeriSign’s unprecedented $500,000 “Diamond” deal.

The new sponsors have splashed out more modest fees. Of the six tiers of sponsorship available, all four have opted for least expensive two.

Iron Mountain, IronDNS and RegistryPro have all chosen the same tiers as they have before, but they are likely paying more since ICANN has doubled its list prices since last year.

Meanwhile, .org manager PIR has downgraded to a $25,000 “Silver” package, having been a “Gold” sponsor at the Cartagena meeting.

The deadline for signing sponsorship deals and handing over artwork is February 15.

ICANN wants to make millions from SF meeting

Kevin Murphy, January 5, 2011, Domain Policy

ICANN hopes to sign millions of dollars in sponsorship deals for its San Francisco meeting in March.

The organization has revamped its sponsorship options, adding new “Diamond” and “Platinum Elite” tiers (together worth up to $1.5 million) and doubling the price of its existing opportunities.

ICANN is looking for two companies to act as Diamond sponsors, paying $500,000 each, and two more to sign up for the Platinum Elite deal, each paying $250,000.

For the money, these companies will get the best booths, exclusive branding on bags and T-shirts, along with a bunch of other benefits not available to lesser sponsors.

Diamond sponsors will be given a “90-minute industry/technology related presentation delivered by your company at a scheduled session”, which I believe might be a first for ICANN.

They’ll also get “exclusive press access”, according to the ICANN site.

(In Cartagena, “the press” was pretty much just me and the guy from Managing Internet IP. I can’t speak for him, but access to me can be had in SF for the price of a couple of pints of Anchor Steam).

Prices for the Platinum, Gold, Silver and Bronze deals it has offered at previous meetings have also been doubled, to $100,000, $50,000, $20,000 and $10,000 respectively.

ICANN is also looking for another $160,000 to sponsor its three evening events, $125,000 to sponsor the twice-daily coffee breaks and $210,000 to sponsor the lunches.

According to my back-of-the-envelope calculations, ICANN took in less than half a million dollars in sponsorship money for its meeting in Brussels last summer, which was its last big “first-world” gig.

For the March meeting, the organization is clearly hoping to benefit from the concentration of technology companies in the San Francisco bay area, which of course includes Silicon Valley.

I suspect that tapping this pool of sponsor cash may be the main reason the conference is amusingly being referred to officially as the “Silicon Valley in San Francisco” meeting.

How many sponsorship slots get filled by the domain name industry will depend to a degree on how likely it appears that ICANN will approve the new top-level domains program at the SF meeting.

I expect there would be a reluctance from registry service providers to drop half a million bucks on a conference from which the main headline at the end of the week is “ICANN delays gTLDs again”.

The current ICANN budget, incidentally, forecasts just $500,000 in sponsorship revenue for fiscal 2011, which ends in June. Its meetings typically cost $1 million each to run.

UPDATED: In the two hours since this post was first published, .com registry VeriSign has appeared on the ICANN web site as the first $500,000 “Diamond” sponsor of the meeting.