Bing: domains just not that relevant to SEO

Anyone who thinks that having a exact-match keyword domain automatically promotes their web site to the top of search results is in for a rude awakening, according to a top guy at Bing.
In a blog post, Bing senior product manager Duane Forrester tried to debunk the “myth… That merely having a popular keyword in the domain will help that site, regardless of content, rank on the high volume keyword”.
Forrester wrote:

Ranking today is a result of so many signals fed into the system the words used in a domain send less and less information into the stack as a percentage of overall decision making signals.
…
There are no shortcuts. Even the new generic top level domains (gTLDs) coming out near the end of February will be treated in this manner. Domain spamming isn’t new, so sites that provide value, are relevant and that people like will rank as usual. They won’t rank “just because” they have certain words in them, and thinking that keyword stuffing a domain (think: cars.cars) will give you an edge is dangerous.

Forrester’s post is not a condemnation of keyword domains, however. He does not deny that the domain is one factor Bing takes into account in rankings, albeit one of very many.
Rather, it seems he’s trying to point out that it’s possible to get decent search traffic even when your domain has nothing to do with your content (he gives satire site The Onion as an example).
His overall message is that creating good content is the way to get good SEO, something that will come as absolutely no surprise to anyone who’s been paying attention to the pronouncements of search engine companies for the last several years.

4 Comments Tagged: bing, new gTLDs, seo

NameCheap: a top ten registrar?

eNom reseller NameCheap is actually in the top 10 largest registrars in terms of domains under management, judging by data in regulatory documents filed by eNom parent Rightside.
According to a Rightside SEC filing related to its spin-off from Demand Media, NameCheap accounted for 23% of the company’s total domains under management as of September 30.
With the same document declaring Rightside has over 12 million names under management as of the same date, NameCheap apparently looks after just under 2.8 million domains.
By my reckoning, this means NameCheap is very probably the ninth-largest registrar by DUM out there, sandwiched between GMO Internet and FastDomain.
My comparison is not completely apples-to-apples — NameCheap’s number may include ccTLD registrations and I’m levering the company into a gTLDs-only league table — so may not be fully reliable.
But it’s the first solid indication of the size of NameCheap’s business I’ve seen in a while.
While NameCheap is accredited by ICANN in its own right, it has never registered more than a handful of domains under its own name, leaving it in the sub-900 range in the DUM league table.
According to Rightside, NameCheap is under contract to exclusively use eNom’s wholesale services until December 2014, but the deal does have one-year renewals built in.

3 Comments Tagged: demand media, enom, namecheap, rightside

New gTLDs top 100 as first dot-brands hit the root

There are now 107 new gTLDs live on the internet, following the latest batch of delegations.
Sixteen strings were entered into the DNS root today, including the first two dot-brands, which are Monash University’s .monash and CITIC Group’s .中信 (“.citic” in Chinese).
.CLUB Domains, Luxury Partners and Plan Bee became freshly-minted registries with the delegations of .club, .luxury and .build while legacy gTLD registry Afiias added .red, .pink and .shiksha to its roster.
Uniregistry added five new gTLDs to the two it had delegated in an earlier batch: .gift, .guitars, .link, .photo and .pics.
The delegation of .photo means the root now has its first singular/plural clash; Donuts already owns .photos.
Finally, I-REGISTRY added .rich to its .onl and China’s CNNIC had .网络 (“.network”) and .公司 (“.company”) delegated.
UPDATE (Jan 22): This post originally overlooked the delegation of .公司. It has been updated accordingly.

5 Comments Tagged: delegation, ICANN, new gTLDs

Nominet bans rape domains

Nominet has banned “rape” domains from the .uk space, following an independent review spurred by a newspaper article.
The company announced today that it is to adopt the recommendations of Lord Macdonald (pdf), who said domains that “signal or encourage serious sexual offences” should be deleted.
The policy applies retroactively and at least a dozen domains have already been suspended.
Nominet CEO Lesley Cowley said in a statement:

Even though we are only talking about a handful of domain names, we agreed that we do not want those domain names on the register – regardless of whether there was an associated website or content.

Under the new policy, Nominet will review all new domain name registrations within the first 48 hours. It said it will:

Institute a system of post-registration domain name screening, within 48 hours of registration, for domain names that appear to signal or encourage serious sexual offences. Where examples that meet these criteria are discovered, they will be suspended or de-registered.

It’s pretty vague at the moment, both in terms of what constitutes a “signal” and how the oversight process will be carried out. Nominet said it will reveal implementation details at a later date.
Importantly, there will be no pre-screening of domains for potentially offensive substrings. It will still be possible to register names if you’re a “therapist” or enjoy “grapes”.
Macdonald said in his report:

any process of pre-registration scrutiny is likely to be slow, technologically blunt, and have minimal useful impact. It would likely damage the credibility of the .uk space in the market place and it would bring few discernible advantages.

He seems to be envisaging a system of manual review, aided by keyword searches, that looks only for domains that seem to be unambiguously “egregious”. He wrote:

it is precisely because of the inadequacies of the screening technology that Nominet has available to it, and the utmost importance of avoiding unnecessary or mistaken interference with free expression rights, that any post registration screening process should be strictly designed to target only the most egregious examples

Keywords under scrutiny are likely to include “rape”, “incest”, “bestiality”, “paedophilia” and derivatives.
Macdonald noted that Nominet gets 20 – 25 registrations containing these strings per week, but that the “vast majority” were false positives that should not trigger a suspension.
The Macdonald report gives examples of existing domains that would be likely to trigger Nominet action, including rapeme.co.uk, rapemyteacher.co.uk and rapeporn.co.uk.
According to Whois records, all of the domains listed in the report have already been suspended by Nominet.
Macdonald wrote:

it is difficult to see any reasonable basis whatsoever upon which the registration of a domain name such as rapemyteacher.co.uk could be consistent with any reasonable terms of business that Nominet might draw up.

It’s not clear from archives whether many of these domains even led to sites with content. An Archive.org capture of rapeporn.co.uk from 2009 contains a short essay (looks like a hasty attempt to justify the domain to me) on why rape fantasy and actual rape are different.
I suspect that “rapemyteacher.co.uk” was supposed to be a joke, a play on the popular site RateMyTeachers.com.
However, in Macdonald’s view, it’s easily possible for Nominet to suspend these names without infringing anyone’s free speech rights under the European Convention on Human Rights and UK law.
He said that in some cases the domain name itself may be illegal, if it encourages others to commitment crimes. Incitement is a crime, after all.
But his report seems to envisage that the use of the word “rape” may be justifiable when used in a figurative sense not related to actual sexual violence. It would also not be banned in positive contexts such as rape victim support services.
He recommended against instituting bans on swearwords and racist terms for similar reasons.
The one thing missing from the report, and Nominet’s response to it so far, is any requirement for Nominet to disclose which domain names it has suspended under the new policy.
That would be an important oversight mechanism, in my view.
If Nominet is going to be deleting names based on an as-yet-undisclosed review process, wouldn’t free speech be served by at least telling the public what has been censored?
What if rapemyteacher.co.uk was supposed to be a parody of RateMyTeachers.com? Did Nominet just suspend a humor site for no good reason and without telling anyone but the registrant?
The Macdonald report was commissioned following an outraged Sunday Times article based on a blog post by anti-porn crusader John Carr, who wanted a ban on “depraved or disgusting words”.
Neither Carr, the Sunday Times, Nominet or Macdonald have ever presented any examples of “egregious” .uk domain names leading to content encouraging or glorifying sexual violence, nor have they ever said that they’ve seen one with their own eyes.
It’s possible that such domains do not exist.
The review and the new Nominet policy, I think it’s fair to say, has probably not protected a single man, woman, child, corpse or sheep from unwelcome interference. It was, I suspect, a waste of time and resources.
But at first look the policy, properly implemented, does not appear to present a huge risk of infringing free speech rights or throwing up vast numbers of false positives.

6 Comments Tagged: .uk, censorship, john carr, nominet, rape, sunday times

Right Of The Dot partners with Heritage for hybrid auctions

Domain sales consultancy Right Of The Dot and collectibles auctioneer Heritage Auctions have made a deal to bring hybrid live/online auctions to the new gTLD space.
According to a ROTD press release, such services will be made available for new gTLD contention set resolution and premium second-level domain sales.
Heritage is pretty new to the domain name space, but its IP division is headed by Aron Meystedt, current owner of symbolics.com, the world’s oldest .com domain.

Comment Tagged: heritage auctions, new gTLDs, premium names, right of the dot

Go Daddy hires former Microsoft exec as CIO

Go Daddy has appointed a new chief information/infrastructure officer, former Microsoft and ServiceNow executive Arne Josefsberg.
Josefsberg was most recently CTO of ServiceNow, a service automation software company, but he previously worked with Go Daddy CTO Elissa Murphy when she was at Microsoft.
He’s the latest in a series of high-level appointments to come over the year since Blake Irving took over as CEO and started plundering the ranks of alma maters Yahoo and Microsoft for executive talent.

Comment Tagged: go daddy

LogicBoxes customers get registry pre-pay “wallet”

LogicBoxes has launched a new “wallet” service for its registrar clients, designed to make it easier for them to manage payments to the rapidly growing number of TLD registries.
The new Registry Wallet product — bundled in at no extra charge for existing customers — is a way for registrars to consolidate the process of managing pre-paid registry accounts.
Instead of managing accounts with dozens of registries for potentially hundreds of new gTLDs, LogicBoxes customers will be able to use the Wallet as a buffer and single management interface.
Many existing registries require registrars to fund an account in advance that gradually gets chipped away as more domains are sold to registrants. During quiet periods, the money sits dormant.
While some new gTLD registries are planning to allow credit card or post-payment options, others are sticking to the old ways and the legacy TLDs show no sign of changing, according to LogicBoxes senior marketing associate Vivek Desai.
“This service also aims at simplifying the invoicing and reconciliation process,” he said. “Imagine registrars having to reconcile statements and invoices with 30 or 40 or even more providers. Having one place to manage everything, will make things simpler.”
The company said it uses “pattern recognition algorithms” to predict usage, with manual oversight. It also features “threshold reminders, emergency credits and deactivation protection”, LogicBoxes said.

Comment Tagged: logicboxes, new gTLDs, registry wallet

Eight more new gTLDs delegated

Donuts and United TLD had a combined total of eight new gTLDs added to the DNS root zone today.
Donuts subsidiaries saw .zone, .agency, .cheap and .marketing go live, while United TLD (Demand Media/Rightside) got .dance, .democrat, .moda (Spanish for “fashion/style”) and .social.
The nic.[tld] domains all appear to be resolving, albeit to the registries’ web sites in other TLDs.
There are now 91 new gTLDs live in the root, more than five times the number of legacy gTLDs. It seems likely that we’re going to pass 100 this week.

1 Comment Tagged: delegation, demand media, donuts, ICANN, new gTLDs, rightside, united tld

TLDH opens up list of 70,000 premium names for all new gTLDs

Top Level Domain Holdings has ramped up its new gTLD pre-registration effort with a new database service that enables registries to automatically collate and price their premium names.
The new OpenDB.co service builds on the Online Priority Enhanced Names system we reported on during the ICANN meeting in Buenos Aires a couple months ago.
TLDH chairman Fred Krueger told DI today that new gTLD registry operators will be able to automatically generate a list of up to 70,000 premium names — with associated prices — for their TLD(s).
It works using a proprietary taxonomy of strings in 500 categories, put together by about 30 people working for TLDH, and baseline .com pricing estimates calculated by various online tools such as Estibot.
If you’re the registry for .web, for example, you might decide that all premium .web domains are worth 50% of the .com price, and you could create your premium names list accordingly with just a few clicks.
But if you’re the registry for a narrower, niche gTLD, you might want to assign values by category, subcategory or individual name.
If you’re .poker, you might decide that names in the OpenDB “gambling” category are worth 300% of .com, due to the affinity between the TLD and the second level, and that “sports” names are worth 50%, but everything else is worth just 1% of the corresponding .com name.
A possible drawback of the system might be that the algorithmic .com price estimates underlying it are just that — estimates, based on factors such as Google search volume and Adwords cost-per-click.
Online tools that do this kind of price estimation are quite often criticized or mocked for under- or over-pricing names in existing TLDs.
Another drawback might be that while 70,000 is certainly a lot of strings, it might not dive deeply enough into the potential premium pool for very niche gTLDs.
If the service catches on, I expect it will wind up competing with consultancies that offer expertise-based pricing, such as Right Of The Dot, and brokerage platforms such as Sedo.
So far only PeopleBrowsr (.ceo, .best) has openly committed to use the system.
TLDH says that it will start offering any names in OpenDB via its affiliated Minds + Machines registrar, with a 20% markup.
There’s also an OpenDB API that registrars can use to add these premium names to their own storefronts, Krueger said.

Comment Tagged: new gTLDs, opendb, peoplebrowsr, premium names, tldh, top level domain holdings

TLDH to invest in rival new gTLD names

Top Level Domain Holdings is to launch a new company, backed with a $2 million starting pot, devoted to investing in second-level names in rival registries’ new gTLDs.
TLDH chairman Fred Krueger told us today that the new company, which will be found at SecondLevel.co, will start buying up attractive names as soon as new gTLDs start going into general availability.
The move is one of several announcements TLDH is making — focusing on the registry, registrar and buyer levels — at the NamesCon conference here in Las Vegas this week.
SecondLevel.co will take money from institutional investors, buy up new gTLD second-levels, and return 70% of the profits to its investors on a quarterly basis if and when the names are flipped, Krueger said.
There are no plans to monetize the names in other ways yet, Krueger said. He doesn’t think new gTLD domains are going to get enough type-in traffic to exploit, for example.
It sounds like there’s going to be a bit of bargain-hunting going on here.
Other new gTLD registries have of course already slapped premium pricing, and in many cases premium renewal fees, on the names they consider most attractive.
When TLDH buys up such a name it will effectively be saying that it reckons its competitor undervalued the name.
That said, rivals such as Donuts have claimed that they’ve priced their premium names at levels that will still allow flippers to make a profit, so maybe there’s an opportunity here.

3 Comments