Rumor mill: three stories we expect to write soon

File these rumors under: unconfirmed, but plausible.
Sometimes the gossip is impossible to confirm to the extent that I’m comfortable reporting it as fact, but interesting enough that I think it could use a wider airing.
Here are three examples of Stuff We’ve Heard Recently. Take it all with a great big pinch of salt.
Go Daddy to become a registry
The world’s largest registrar is poised to make an entrance into the registry market, it is whispered.
The rumors don’t go as far as to whether the company plans to apply for some new gTLDs itself, or whether it plans to become a back-end registry services provider, or something else.
But if ICANN’s new relaxed stance on vertical separation means its competitors plan to join the registry space, it seems likely that Go Daddy will want a piece of the action too.
It is already a joint-venture partner in .me registry Domen, though I believe Afilias is responsible for the technical heavy lifting at the back end.
It’s too early to speculate too much, but I’ve written before that Go Daddy is possibly the only registrar likely to catch the attention of competition watchdogs if it decides to vertically integrate.
The official word from Go Daddy when I asked for confirmation a few weeks ago was: “We have no comment and we have no formal announcement pending.”
.pro to be liberalized
Multiple sources say that the restricted .pro gTLD, which has been around but seriously under-used since 2004, is set to begin to undergo a significant liberalization soon.
I’m expecting to see operator RegistryPro, which is now owned by HostWay, file a Registry Services Evaluation Process request with ICANN in the next few weeks.
Details are sketchy, but I would not be surprised if the company says it wants to do away with its restrictive registration policy entirely.
Currently, registrants have to provide evidence of professional credentials if they want to register a .pro name, although there’s a huge loophole that allows registrations via credentialed proxies.
RegistryPro hired itself a new CEO, Karim Jiwani, in May, and it’s been broadly predicted that he plans to shake up .pro to make it more of a commercial success.
Its parent may have already put in some of the groundwork for a .jobs-style directory service – HostWay, via a shell company, registered over 40,000 US zip codes in .pro in August 2010.
MarkMonitor gets acquired
This is more speculation than rumor.
There’s a wave of M&A activity in the domain name industry, as companies prepare for introduction of new gTLDs, and one of the potential growth areas is brand management.
With hundreds of new gTLDs likely to launch over a relatively short space of time, companies such as MarkMonitor could find their services in more demand than ever.
Whenever I ask anyone which registrars they think are likely to be hit by the consolidation bug, MarkMonitor is always on the shortlist.
The private company is backed by venture capitalists which will no doubt be looking to execute an exit strategy sooner or later, but the list of potential buyers is quite small.
Consider it a hunch, for now.

1 Comment Tagged: go daddy, hostway, markmonitor, registrypro

What’s At Stake conference bans new gTLD consultants

A conference in New York next month has been set up for marketers to discuss ICANN’s new top-level domains program without pitches from consultants.
What’s At Stake, scheduled for November 1, is for new gTLD skeptics, primarily marketers from large companies that will be impacted by the program.
It’s going to discuss the implications of the program and a few ways ICANN could tweak it to make it less daunting for large corporate applicants.
The conference, found at whatsatstake.com, is being organized by New York marketing pro Judy Shapiro, in conjunction with CADNA, the Coalition Against Domain Name Abuse.
Former ICANN chair Esther Dyson, who has recently emerged as a fierce critic of the program, is scheduled to keynote the event.
The goal is not to “bash ICANN”, Shapiro told DI in an interview yesterday.
Unlike the Association of National Advertisers and other trade groups, the conference will focus on changes that could be made to the program, rather than its outright suspension, she said.
Primarily, Shapiro wants to see ICANN name the date for a second round of applications.
“If they just said they’re going to do another auction in so many months time, it would be a thousand times better right away,” she said, referring to a second application round rather than an actual “auction”.
Currently, the first application window is scheduled to run from January 12 to April 12 next year. There’s no fixed date for a second round, and some say it could be five years before we see one.
This has economically incentivized new gTLD consultants and registry service providers to play up the “clock is ticking” and “it may be your only chance to apply” memes.
While accurate, this has arguably helped cast the domain name industry yet again as a bunch of borderline extortionists focused primarily on pumping defensive registrations.
It also could mean that some large companies fire off applications for far more gTLDs than they could conceivably need or use, just in order to “defensively” own a keyword related to their industry.
If that happens, it’s quite possible that we’ll see a bunch of dormant or otherwise half-assed extensions go live, substantiating the view that new gTLDs are a waste of time and that .com is king, etc. etc. etc.
The ICANN program as it stands today is “brilliantly constructed to force everyone to buy everything they want in one fell swoop,” Shapiro said.
The problem with naming a second-round date is of course that the first one is likely to take years to run its course. Everybody is expecting some kind of litigation, which could delay any schedule.
Shapiro herself expects that there will be a lawsuit designed to delay the program at some point between now and January.
Shapiro’s background is in corporate brand management for companies such as AT&T, Lucent and CA. She currently runs the online marketing company engageSimply.
“I was very familiar with ICANN. It was not a mystery to me,” she said, explaining her decision to launch the conference. “But I found I was clueless [about the new gTLD program] and I was shocked that I was clueless. I did a survey of 40 friends at top companies, and they were clueless too.”
She decided to offer a conference after she read an August 16 AdAge op-ed by Alexa Raad, CEO of the consultancy Architelos, which she said many marketers dd not understand.
But What’s At Stake is an invitation-only event, and new gTLD consultants are not welcome.
“I am paying for it, I do not want any pitches,” said Shapiro.
While she is trying to secure the attendance of an ICANN executive, she said the organization is being “not so forthcoming”, even maybe a little “defensive”.
If true, this is a pity. It strikes me that these the kinds of people ICANN needs to be reaching out to, even if it means one of its regular expository go-to guys has to squirm in his chair for a few hours.
“They’ve done such a bad job reaching out to this community,” Shapiro said. “Everyone I’m talking to has said: Why are they doing this?”
I put it to her that the new gTLD program has been in development for several years, and that literally anybody was able to participate in the creation of the Applicant Guidebook.
“The problem has been that the issue of domain management falls usually under the technical and legal sides of the house,” she said. “There’s been no collaboration between the IT, legal and marketing folks.”
Marketing people, usually focused on making short-term numbers, are only just waking up to the possibilities and potential problems that new gTLDs will create, she indicated.
The message that the new gTLD program is a cross-disciplinary challenge is also one that many new gTLD consultants have been preaching since even before ICANN approved the program in June.
There’s a convergence of views, to an extent, here. The problem seems to be the apparent disconnect between what the domain name industry thinks marketers should think and what they do think.
Marketers have been far more focused recently on the “local/mobile/social triad” of disruptive advertising technologies, rather than on new gTLDs, Shapiro said.
“The ICANN industry is completely disconnected from the realities of marketing industry,” she said.
The other demand Shapiro/CADNA has for ICANN is for the program to be made more corporate-friendly, but this appears to be very much a secondary concern.
The program currently requires applicants to disclose personal information about their company principals, which sits uncomfortably with many senior executives at large brands, for example.
The Continued Operations Instrument, a financial bond designed to fund failover support for defunct registries, is also a concern. As I noted earlier in the week, it seems unnecessary to impose this on single-registrant .brand applicants.
There are already at least two special provisions in the Applicant Guidebook that exclude .brand registries from certain commitments, so creating more would not be unprecedented.
The problem of course is that as soon as ICANN starts giving extra privileges to certain classes of applicant, it runs the risk of creating loopholes that can be gamed by other applicants.
What’s At Stake starts at 8.45am local time November 1. Shapiro said she’s hoping to webcast it and possibly even allow questions from people not able to attend in person.

Comment Tagged: ana, cadna, engagesimply, ICANN, new gTLDs, new TLDs

The DI Dakar Drunk-Dial Domain Dirt Dropbox

For the first time since DomainIncite launched, I’m skipping an ICANN meeting.
While many regular readers will be landing in Dakar, Senegal, over the next few days, I’ve decided this time to cover the meeting remotely.
For a reporter, in many ways remotely participating in ICANN meetings is a far easier proposition than actually being on the ground.
There’s no running around looking for power points to charge the laptop, no sweltering heat or icy air-con to contend with, no risk of almost getting mugged because you could only afford a hotel in the cheap end of town, very little danger of being forced to speak French.
The drawback of course is that the true value of an ICANN meeting isn’t in the uniformly webcast or magically transcribed sessions themselves.
It’s in the furtive hallway conversations, the over-the-shoulder whispered comments, the drinking banter and the passionate after-hours debates in the hotel bar.
I’m going to miss all that this time around.
To compensate, I’d like to announce the launch of the DI’s very own “remote participation” mechanism.
Let’s call it the DI Dakar Drunk-Dial Domain Dirt Dropbox or, if you like acronyms, the DIDDDDDD.
Hear a bit of good gossip in the bar? Maybe there’s a rumor about a new gTLD applicant, rumblings about disquiet in the GAC, a potential new ICANN CEO candidate…
Simply email your nugget to drunkgossip@domainincite.com and I’ll treat it every bit as confidentially as I would if I was standing right next to you with a bottle of Bière la Gazelle in my hand.
To make things more interesting, for every email sent to this address during Dakar, I’ll chug two fingers or down a shot.
Day or night, I promise.

2 Comments Tagged: dakar, didddddd, ICANN

Orange sponsors ICANN 42

The telecoms firm Orange has become a platinum sponsor of ICANN’s 42nd public meeting in Dakar, Senegal next week.
It’s a rare example of a company from outside the domain name industry handing over the big bucks to associate itself with ICANN.
While the company says it’s doing it for branding purposes, I’m sure it’s likely to set tongues wagging that Orange is a potential candidate for a .brand top-level domain.
If .apple is the no-brainer that is constantly used in articles to illustrate what a .brand is – and to highlight possible contention/objection issues – then .orange surely falls into the same category.
Platinum sponsorship for the Dakar meeting, which kicks off at the weekend, starts at $75,000. There are no takers for any of the other more-expensive sponsorship tiers this time.
Others paying up at this level are VeriSign, as usual, and the Public Interest Registry, which is publicizing its .ngo (non-governmental organizations) gTLD application.

3 Comments Tagged: dakar, ICANN, orange

Aussies to apply for four geo-TLDs

The Australian state governments of New South Wales and Victoria have put out a tender for a registry provider for up to four new top-level domains.
They want to apply to ICANN next year for geographic gTLDs including .victoria, .sydney, .melbourne and possibly .nsw, according to the RFP.
The new gTLDs would be self-funded commercial ventures, with some names reserved for public use, it says. Revenue would be shared between the government and the operator.
If a local presence is taken into account then ARI Registry Services, which recently changed its name from AusRegistry International to dilute the perception that it was too Australia-focused, could be considered a likely front-runner for the gigs.
The tender closes November 15.

1 Comment Tagged: .melbourne, .nsw, .sydney, .victoria, ari registry services, ausregistry, ICANN, new gTLDs, new TLDs, rfp

Paris.hilton? CentralNic pitches gTLDs at super-rich

Just when you thought you’d seen everything, CentralNic is angling for the wallets of the “ultra-wealthy” with its new pitch for .familyname top-level domains.
The alternative TLD registry today launched dotFamilyName, a companion to its dotBrandSolutions site designed to give “prominent families” an “online legacy” in the form of a new gTLD.
Think .hilton, .kennedy, .rockefeller.
If own a squadron of private jets, if you’re a card-carrying member of the Illuminati, if you have your own parking spot outside the Bilderberg Club, then CentralNic wants to hear from you.
The company is basically proposing to apply to ICANN for and manage a .familyname gTLD on behalf of the more-money-than-taste crowd for a start-up fee of about $500,000.
Here’s the pitch from the press release:

Your dotFamilyName TLD can be used in a variety of ways:
1) To create a network of private family websites – a discreet, centralized destination for use by family members containing classified content and images.
2) To create an authenticated source of family information for public consumption.
3) To establish a legacy for generations to come, ensuring that the bond between generations will be kept alive.
4) To ensure that you remain amongst a privileged few in owning a personalized TLD on the World Wide Web.
5) To maintain control over your official web presence, acting as a state of the art security system for your personal reputation.
6) To ensure that, among the families sharing your name, your family controls it.

A commenter on one of my articles for The Register recently joked that new gTLDs could create confusion between hilton.paris, the hotel, and paris.hilton, the heiress.
But it’s not April 1, so I guess this is for real.
ICANN has a ban on individuals applying for new gTLDs, but there’s no particular prohibition on personal-use extensions, as long as they have a corporate entity behind them.
Could it work?

3 Comments Tagged: centralnic, dotfamilyname

With 86 days to go, the cost of new gTLDs is still unknown

If you’re planning to apply for a new generic top-level domain or two, wouldn’t it be nice to know how much it’s going to cost you?
It’s less than three months before ICANN opens the floodgates to new gTLD applicants, but you’re probably not going to find out how big your bank account needs to be until the last minute.
With 86 days on the clock until the application window opens, and 177 until it closes, there are still at least two huge pricing policies that have yet to be finalized by ICANN.
The first relates to reduced application fees and/or financial support handouts for worthy applicants from developing nations. I’ll get to that in a separate piece before Dakar.
The second is the controversial Continued Operations Instrument, a cash reserve designed to ensure that new gTLDs continue to operate even if the registry manager goes out of business.
In the current Applicant Guidebook, prospective registries are told to prove that they have enough money – either with a letter of credit or in a cash escrow – to keep their gTLD alive for three years.
To be clear, the COI money doesn’t go into ICANN’s coffers; applicants just need to show that the cash exists, somewhere.
The funds would be used to pay the Emergency Back-End Registry Operator (whichever company that turns out to be) in the event of a catastrophic gTLD business failure.
With hundreds of new gTLDs predicted, many of them likely to be laughably naive, we’re likely to see plenty of such failures.
With that in mind, ICANN wants to make sure that registrants and end users are not impacted by too much downtime if they put their faith in incompetent or unlucky registries.
It is estimated that the COI will amount to a six-figure sum for almost all commercial registries. For generics with a higher projected registration volume it could easily run into the millions.
It’s controversial for a number of reasons.
First, it raises the financial bar to applying considerably.
Forget the $185,000 application fee. Under the COI provision, applicants need to be flush enough to be able to leave millions of dollars dormant in escrow for at least five years.
It’s been sensibly argued that this money would be better devoted to making sure the registry doesn’t fail in the first place.
Second, even though the Guidebook gives .brand applicants the ability to shut down their gTLDs without the risk of another provider taking them over, it also expects them to create a COI.
This appears to be an unnecessary waste of cash. If a single-registrant .brand gTLD fails, the registry itself is the only registrant affected and the COI is essentially redundant.
Third, some applicants are thinking about low-balling their business model projections in order to keep their COI to a manageable amount.
This, as the better new gTLD consultants will tell you, could be a bad idea. When applications are reviewed the evaluators will be looking for discrepancies like this.
If you’re making one set of financial projections to investors and another to ICANN, you risk losing points on and possibly failing the evaluation.
Anyway, with all this in mind (and with apologies for burying the lead) ICANN has just said that it’s thinking about completely revamping the COI policy before applications are accepted.
Seriously.
ICANN’s Registry Stakeholder Group community has made a proposal – which appears to be utterly sensible on the face of it – that would reduce costs by pooling the risk among successful applicants.
The RySG said it that the COI “should not be so burdensome as to actually become a roadblock to the success of new registries by causing capital to be tied up unduly.”
Rather than putting up enough cash to cover its own failure, each successful applicant would pay $50,000 up-front into a Continued Operations Fund that would cover all potential registry failures.
The COF would be administered by ICANN (or possibly a third party), and would be capped at $20 million. In a round of 400 new gTLDs, that target would be reached immediately.
If the COF fell short of $20 million, each registry would have to pay $0.05 per domain name per year into the fund until the cap was reached.
It’s a shared-risk insurance model, essentially.
While ICANN’s COI policy is ultra-cautious, implicitly assuming that ALL new gTLDs could simultaneously fail, the COF proposal assumes that only a small subset will.
Reverse-engineering the RySG’s numbers, the COF appears to cover the risk of failure for registries representing some 10 million domain-years.
ICANN has opened up the proposal to public comments until December 2.
This means we’re unlikely to see any concrete action to approve or reject the COF alternative until, at the earliest, about a month before the first round application window opens.
ICANN likes cutting things fine, doesn’t it?

5 Comments Tagged: .brands, cof, coi, dakar, dot-brands, ICANN, jas, new gTLDs, new TLDs

More layoffs planned at NetSol

Web.com plans to lay off more people than previously expected at recently acquired domain name registrar Network Solutions, according to a report.
“There is significantly more overlap than we originally estimated, and so it’s likely going to be more headcount reduction,” CEO David Brown said in a Reuters interview.
He named marketing, development, and engineering as areas where the merged company plans to cut more than $30 million in costs.
If there was any doubt about it, he confirmed that NetSol’s incumbent CEO faces the chop. Lower-level staff appear to have safer positions.
At least two senior NetSol executives have already jumped shipped since the acquisition was announced.
Senior director of policy Statton Hammock left to form his own consulting business a month ago, and last week senior policy manager Paul Diaz joined the Public Interest Registry.
Web.com announced its $561 million acquisition of NetSol in early August. It had already acquired the company’s old rival, Register.com.

Comment Tagged: netsol, network solutions, pir, web.com

ICANN steps in front of astrology lawsuit

ICANN has agreed to take over a critical online time zone database, after its original operators were sued for copyright infringement by an astrology software company.
The organization said last night that it will start to manage the Internet Time Zone Database, following the retirement of Arthur David Olson, who has managed it for nearly 30 years at the US National Institutes of Health.
“The Time Zone Database provides an essential service on the Internet and keeping it operational falls within ICANN’s mission of maintaining a stable and dependable Internet,” ICANN COO Akram Atallah said.
While it’s possible that ICANN will face criticism for this apparent case of “mission creep”, the move could actually be pretty good news for new top-level domains applicants.
The tz database is used by countless applications and platforms. It’s baked into Java, PHP, Perl, Python, .NET, PostgreSQL and BSD-derived operating systems including Mac OS X.
If ICANN is able to leverage those relationships, it may be able to increase adoption of its Universal Acceptance of TLDs project, an authoritative database of all live TLDs.
This could help new gTLDs, primarily those longer than three characters, have a smoother ride in terms of compatibility with internet software.
But the real reason for the handover to ICANN at this time appears to be the fact that Olson was sued at the end of September by Astrolabe, a Massachusetts-based provider of astrology software.
Astrolabe claims (pdf) it has copyright on some facts about historical time zone information, and has sued Olson for an injunction and damages
The lawsuit prompted the removal of the FTP site where the database is hosted, and oodles of bad karma for Astrolabe after the suit was reported in The Register.
So has ICANN just risked having its name added to the lawsuit in order to ensure the ongoing stability of the time zone database? Is it taking one for the team? It certainly appears so.
According to Astrolabe’s latest observations:

Conditions are confused and uncertain. Feelings run high. Perceptions are altered, leading to misunderstandings. Imagination, escapism, and gullibility are factors to contend with.

Indeed.

Comment Tagged: astrolabe, ICANN, time zone database

ICANN directors ruled out of CEO search

ICANN’s directors have been barred from applying for the soon-to-be-vacated CEO position.
The board elected a panel of directors to get the CEO search underway last Tuesday, but noted:

no current or incoming member of the Board or liaisons may be considered as a candidate for the role of the CEO for the current CEO Selection process.

A replacement for Rod Beckstrom, who announced that he will step down when his contract expires next June, will now be overseen by a special CEO Search Process Management Work Committee.
The committee will comprise: Steve Crocker, Bertrand de La Chapelle, Erika Mann Chris Disspain, Cherine Chalaby, Ray Plzak and R. Ramaraj. George Sadowsky will chair.
I had previously put at least three of those on my speculative list of “insiders” who could conceivably apply for the CEO’s job.

Comment Tagged: board, ceo, ICANN, rod beckstrom