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It’s official: London to seek .london gTLD

Kevin Murphy, September 22, 2011, Domain Registries

The official promotional agency for the city of London has formally declared its interest in applying to ICANN for a .london generic top-level domain.
I reported the story for The Register yesterday, and the official press release was sent out this afternoon, but it appears that I was misinformed about the issuance of a Request for Proposals.
According to London & Partners, at the moment it is only analyzing the potential costs and benefits, as well as consulting with local stakeholders.
The agency said in its press release:

In addition to enhancing the promotion of the capital, London & Partners is investigating what opportunities the ownership of the gTLD licence could bring in terms of harnessing commercial revenue streams and new job creation, whilst ensuring value for money.

It’s been backed by the office of Boris Johnson, the Mayor of London.
Two UK registries, Nominet and CentralNic, have already thrown their hats in the ring as likely bidders if and when an RFP is released.

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Bob Parsons worth $1.5bn, ranked 293 on Forbes 400

Kevin Murphy, September 22, 2011, Domain Registrars

Go Daddy executive chairman Bob Parsons is the 293rd wealthiest person in America, with a self-made fortune of $1.5 billion, according to the latest Forbes 400 rich list.
In its annual league table, published yesterday, Forbes ranks Parsons tied with tech investors such as LinkedIn co-founder Reid Hoffman and Groupon co-founder Evan Lefkofsky.
Parsons, Go Daddy’s founder and erstwhile CEO, is a debutant on the list following his sale of a majority stake in the company to a group of institutional investors.
KKR, Silver Lake and Technology Crossover Ventures collectively bought out more than half of Go Daddy in a deal announced in July, reportedly worth north of $2 billion.

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Melbourne IT makes three senior hires

Kevin Murphy, September 21, 2011, Domain Registrars

Aussie domain registrar Melbourne IT has recruited three senior executives from elsewhere in the industry to bulk up its Digital Brand Services business.
SSL evangelist Tim Callan, formerly with VeriSign, has been appointed chief marketing officer. He moved to Symantec after the VeriSign security business changed hands, but left in May.
Lena Carlsson, Melbourne’s new VP of domain strategy, is a former Swedish civil servant and former vice-chair of ICANN’s Governmental Advisory Committee.
Rob Holmes has also been recruited from brand management rival Corporation Services Company as the new global director of brand protection services.
The hires all appear to have been made over the last few months and were announced in a press release today.

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Overstock.com: a registry’s best friend

Kevin Murphy, September 21, 2011, Domain Registries

O.co, the company formerly known as Overstock.com, has bought the domain name o.info directly from registry manager Afilias for an undisclosed amount.
It’s the first single-character sale Afilias has announced since ICANN gave it the go-ahead to release one and two-letter names from reserved status in April 2010.
What makes it particularly interesting is that O.co has agreed to build a separate web site at o.info, using the domain for the purpose suggested by the TLD string.
The idea of allocating a valuable name to a big brand in exchange for a use commitment – the “founders program” model – is of course now a standard part of a TLD registry’s marketing toolkit.
It’s more unusual too see the same tactics used to promote a decade-old gTLD.
O.co CEO Patrick Byrne said in a statement:

We will use O.info as a website destination to consolidate useful consumer information. The .info domain is the logical destination for visitors to find product information, user manuals, buying guides, manufacturer and brand reviews, video demonstrations and recall notices.

The price has not been disclosed. It could easily be in the six-figures, extrapolating from the $350,000 the company dropped on o.co last year.
On the other hand, it could be lower.
I feel certain that .CO Internet would have handed over o.co for free if it had known how much great publicity it would bring; it’s possible Afilias may have sacrificed part of its windfall in the hope of reaping some marketing benefits too.
It has 25 more letters to sell, after all.

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ICANN revolving door: invisible whiteboard lady jumps to Afilias

Kevin Murphy, September 21, 2011, Gossip

In yet another shocking example of the unregulated “revolving door” between ICANN and powerful companies in the domain name industry, a blurry lady using an invisible whiteboard appears to be working for ICANN and Afilias at the same time.
Proof can be found in these screenshots, taken today from afilias.info and newgtlds.icann.org.
The photographs appear to have been digitally altered to disguise the mystery double-agent’s appearance, but it’s clearly the same woman.
ICANN:
ICANN clip art
Afilias:
Afilias clipart
Call your lawyers! Write to the Department of Commerce! We have ourselves a scandal!
UPDATE: She works for CentralNic too!!!
CentralNic Clip Art

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M+M offers .brand gTLDs from $25k

Kevin Murphy, September 21, 2011, Domain Registries

Minds + Machines is promoting its gTLD registry services to brand owners at the International Trademark Association meeting in Washington DC, revealing prices as low as $25,000 a year.
Its .brand package covers preparing and filing the application with ICANN and then running the technical back-end.
The company also appears to have introduced a price ceiling of $100,000 a year for .brand clients, according to a press release.
M+M is even offering to throw in a private, ICANN-accredited registrar. I believe the company may be the first registry to publicize this kind of bundled service.
The company is targeting brand owners that may not be convinced by the attractiveness of a .brand, and may have no clue what to do with one, but which nevertheless do not want to be left behind in the event that the second round of new gTLD applications is delayed for many years.
M+M CEO Antony Van Couvering is quoted as saying:

There are a lot of innovative ways for brands to use new gTLDs, but most brands want to first secure their gTLD for a reasonable price, and maybe use it internally, before deciding on the next step.

M+M, which hired former ICANN chair Peter Dengate Thrush as chairman in June, has been among the most aggressive marketers of new gTLDs (which are, after all, it’s entire raison d’etre).
Its enthusiasm has already caused a couple of raised eyebrows.
A teaser announcement from M+M earlier this week, which mentioned how its “registry platform is connected with all major registrars, including MarkMonitor” caused MarkMonitor to issue a clarification stating that it has “no business relationship” with the company.
While MarkMonitor is plugged into CoCCA, the registry platform that handles dozens of ccTLDs, it is not plugged into Espresso, which is M+M’s in-house version of the open-source CoCCA software, the company said in a blog post.
(UPDATE: M+M’s Antony Van Couvering notes in the comments below that MarkMonitor accepts .fm registrations, and that the .fm registry uses Espresso)
CoCCA itself felt compelled to issue a statement in July, clarifying that CoCCA and M+M are not working together on Espresso, as some had inferred from an M+M interview.

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As new gTLDs loom, ICANN expands

Kevin Murphy, September 21, 2011, Domain Policy

ICANN plans to upgrade its offices in California and Brussels to deal with anticipated staff growth as the new top-level domains program kicks off.
In a resolution passed late last week, the board of directors said that ICANN should start negotiating for more space at its current location, or to find a new location in Marina Del Rey.
It also resolved to lease a permanent office in Brussels, where it’s currently paying month-to-month at a Regus managed office facility.
Both resolutions are redacted of the specifics of price and locations of interest, presumably in order to not jinx ICANN’s negotiating position with its landlords.
ICANN employs 124 staff, and has job openings for 21 more, according to its latest CEO’s report. Many of its open positions are intended to support the new gTLD program.
Its fiscal 2012 budget includes $2.1 million to pay for its offices in Marina Del Rey, Brussels, Washington DC, Palo Alto and Sydney.
Also in Friday’s board meeting, ICANN approved the formation of a search committee to find itself a new CEO, following the announcement of Rod Beckstrom’s July 2012 departure.
The committee isn’t likely to be formed until the next meeting, in Dakar, October 28, so don’t all start typing up your resumes just yet.
The board also approved the appointment of new chief financial officer Xavier Calvez, who was named to the post on an interim basis earlier this month.
He will receive a salary of $250,000, with a 30% ($75,000) performance-based bonus. That’s compared to his predecessor’s $170,000 base and 20% bonus.

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There’s a new new gTLDs Applicant Guidebook and it’s quite boring

Kevin Murphy, September 19, 2011, Domain Policy

ICANN has released the eighth version of the Applicant Guidebook for the new generic top-level domains program as promised, and as expected it’s rather dull.
Here it is.
By far the most important change appears to be the firm inclusion of a new deadline: March 29, 2012.
If you’re a new gTLD applicant, and you have not registered with ICANN’s TLD Application System by 2359 UTC, March 29, 2012, you’re done – your application fails at the starting blocks.
Apart from that, there does not appear to be much to get excited about.
The long gap since the program was approved by the ICANN board on June 20 had some people scratching their heads, wondering whether major changes were in store.
But what’s been published tonight appears to differ very little from the draft published in May, and most of the edits are those specifically envisaged by the June resolution.
It has, for example, been updated to reflect some of the Governmental Advisory Committee’s requests that ICANN’s board of directors acceded to in Singapore.
There’s no longer a requirement for the GAC to reach consensus in a transparent way when it deliberates about new gTLD objections.
There’s also almost 40 new strings – variants of the Olympic, Olympiad, Red Cross and Red Crescent trademarks – that are now explicitly banned from the first round of gTLD applications. These are being called “Strings Ineligible for Delegation”, rather than “Reserved” strings.
(As an aside, while it’s easy to understand the GAC’s rationale for this, does it strike anyone else as a completely pointless move? The gTLD .olympic may be now banned, but the far better and more obvious squat, .olympics, is not.)
No redline version of the Guidebook – in which all the edits are highlighted – has yet been published, but ICANN has released a non-exhaustive document summarizing the changes here.
Not included in that summary is ICANN president Rod Beckstrom’s new introduction, which addresses the latest batch of criticisms leveled at the program (such as the perceived lack of publicity since June and the unfinished applicant support policy).
It also drops the “Dear Prospective Applicant” salutation found in previous versions of the Guidebook, which probably doesn’t mean anything.
The disclaimer that the Guidebook has not been approved has also disappeared. While the document could be considered a production copy, it by no means presents a full picture of the program
Some of the items of unfinished business I outlined in this article last month remain unfinished.
The aforementioned applicant support program, for example, is not likely to be approved until the ICANN board’s meeting in Dakar, October 28.
The new Guidebook explicitly punts this, now saying it will be handled “through a process independent of this Guidebook”.
The Singapore promise that ICANN would continue discussing the US and EU government concerns about cross ownership between registrars and registries does not appear to have led to any edits either, but that does not necessarily mean it’s settled law.
Also, the process the GAC will use internally to decide whether to raise objections to gTLD applications is still not known.
In summary, it appears that we have an Applicant Guidebook that is “approved”, but is unlikely to be the “final” version.

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New gTLD events in London this week

Kevin Murphy, September 19, 2011, Domain Policy

If you’re in London, UK today or tomorrow, there are a couple of events relating to the new top-level domains program you may wish to attend.
Tonight, ICANN president Rod Beckstrom is hosting an informal gathering for UK domain name geeks and internet governance wonks from 5.30pm at the POP Bar of the Hilton Park Lane Hotel.
It’s an open-invitation event so, despite rumors I’ve seen on Twitter, I’m 99% certain it will not be a free bar.
I’m going anyway.
Tomorrow morning, there’s going to be a panel discussion and Q&A session on new gTLDs at the offices of the PR company Edelman.
Panelists include Beckstrom, Nominet chief executive Lesley Cowley, Com Laude director Lorna Gradden, and me. It’s being chaired by Edelman’s Jonathan Hargreaves.
Breakfast is served at 8am, and the panel runs from 8.30am until 10am. It’s an RSVP event, but I believe the venue holds 150, so there’s bound to be still plenty of available seats.
RSVP details can be found here.
Hopefully it will be an interesting discussion. If you’re attending and would like to introduce yourself, at these kinds of things I’m usually the guy looking vaguely out of place.

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Get your first look at ICANN’s new gTLDs microsite

Kevin Murphy, September 18, 2011, Domain Registries

ICANN is stepping up its so-far lackluster new top-level domains outreach campaign with the launch tomorrow of a microsite dedicated to the topic.
The site is expected to host the long-anticipated “final” or production version of the new gTLD Applicant Guidebook, which could be published as early as Monday evening.
It’s designed to educate potential gTLD applicants from outside the usual crowd of insiders.
The site is scheduled to go live at roughly 1930 UTC tomorrow, but DI has had a sneaky peek and can bring you some exclusive preview screen captures today.
Unlike icann.org, which strikes many as confused and a little bewildering, the microsite adopts a more conventional, basic, business-focused design.
Abstract clip art? Check. Businessperson pointing to bar graph? Check. Globe? Check. Smiling Asian lady? Check.
Here’s a a grab of the front page.
ICANN new gTLDs
And the Program Status tab gives an indication of what ICANN is planning for the web site a few months down the line.
ICANN new gTLDs
Director of marketing and outreach Scott Pinzon also has a new blog on the microsite, possibly the first of a few.
Here’s a grab of the Applicant Guidebook page. The links are not yet working, but note the date.
ICANN new gTLDs
The site has a video page. ICANN’s very well-received plain-English overview of new gTLDs has been uploaded, in addition to plain-French, plain-Russian, plain-Chinese and plain-Spanish versions.
There are several talking-head featurettes, which edit together soundbites from gTLD registry executives, giving a very high-level flavor of what it’s like running a registry. Here’s a sample.

Overall, it looks like an encouraging step in the right direction.
The design is clean and accessible and there’s very little ICANNese and very few acronyms. As a gateway for the new gTLD program, it appears to be easily up to the task.

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