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Donuts wins .ltd gTLD contest

Kevin Murphy, August 15, 2014, 10:46:37 (UTC), Domain Registries

Donuts has emerged the victor of the contention set for .ltd, beating six other applicants for the new gTLD.

Dot Registry, NU DOT CO, Afilias and myLTD all withdrew their applications this week, evidently after a private auction.

LTD Registry and C.V. TLDcare withdrew their applications in April and May respectively.

The string is of course an abbreviation for “limited” as in “limited liability company”, used by privately held companies in many companies including the UK.

While bids for comparable TLDs such as .inc, .corp and .gmbh have received criticism from company regulators in the US and Germany, .ltd hasn’t raised as much of a ruckus.

Like all Donuts gTLDs, it looks like .ltd is set to be unrestricted.

I’m not a fan of corporate identifier TLDs. They always strike me as more prone to defensive registrations than other, more descriptive strings.

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