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Six short .uk domains sold for $40,000

Kevin Murphy, April 15, 2011, 11:06:50 (UTC), Domain Sales

Nominet has auctioned off six one and two-letter .uk domain names for a total of almost £24,000 ($40,000).

The domains were all sold to trademark holders, for an average of £4,000 ($6,500) each, according to the auction house, NFPAS Auctions.

The domain e.co.uk went to E! Entertainment Television, while u.co.uk was sold to Ubrands.

Of the contested two-letter domains, aa.co.uk was won by American Airlines, presumably beating out other qualified bidders such as the Automobile Association.

Oddly, aa.org.uk went to Andrews & Arnold, an ISP, which already owns aa.net.uk.

Finally, lv.co.uk went to the insurance company Liverpool Victoria, which already owns lv.com, and cc.co.uk went to Country Casuals, a women’s clothing retailer.

A second auction among brand owners, expected to be similarly small, will be held a month from now. The proceeds of both go to the Nominet Trust.

With only a couple hundred single and double character .uk names currently accounted for, hundreds remain for the next stage of the release: landrush.

Nominet plans to announce the details of that phase on Monday.

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