Nominet has auctioned off six one and two-letter .uk domain names for a total of almost £24,000 ($40,000).
The domains were all sold to trademark holders, for an average of £4,000 ($6,500) each, according to the auction house, NFPAS Auctions.
The domain e.co.uk went to E! Entertainment Television, while u.co.uk was sold to Ubrands.
Of the contested two-letter domains, aa.co.uk was won by American Airlines, presumably beating out other qualified bidders such as the Automobile Association.
Oddly, aa.org.uk went to Andrews & Arnold, an ISP, which already owns aa.net.uk.
Finally, lv.co.uk went to the insurance company Liverpool Victoria, which already owns lv.com, and cc.co.uk went to Country Casuals, a women’s clothing retailer.
A second auction among brand owners, expected to be similarly small, will be held a month from now. The proceeds of both go to the Nominet Trust.
With only a couple hundred single and double character .uk names currently accounted for, hundreds remain for the next stage of the release: landrush.
Nominet plans to announce the details of that phase on Monday.