Demand Media has added two big names to its board of directors, a move certain to feed the rumors that the company is preparing for an IPO this year.
Joining the board is Peter Guber, CEO and chairman of Mandalay Entertainment, a TV and movie production company that also has its fingers in the sports and digital media pies.
Josh James also takes a seat. He co-founded web analytics firm Omniture, now part of Adobe, and took it public during the dot-com boom.
“The experience they bring from two different ends of the spectrum – creative arts and web analytics – will be invaluable as Demand Media continues to focus on creating the content that consumers want,” Demand CEO Richard Rosenblatt said.
Demand Media, which owns domain name registrars eNom and BulkRegister, is mainly in the mass-market, search-driven content business.
It was reported last week that the company has hired Goldman Sachs to help it prepare for a public listing later this year.
Bulking up the board is one of the things companies do before they head to the stockmarket.