Google, L’Oreal execs tapped for new gTLD summit

Executives from Google, L’Oreal and The Boston Globe have been lined up to speak at the new gTLD marketing conference taking placing New York next month.

Hal Bailey, director of Google’s domains business, will speak on the panel “Domains in 2015, 2020, 2025: A View of the dot Future” at the Digital Marketing & gTLD Strategy Congress, according to organizers.

L’Oreal’s chief digital officer has dropped out of the conference, but he has been replaced by Brigitte King, senior vice president of the company’s digital business.

L’Oreal and Google are two of the new gTLD applicants currently under fire for applying for so-called “closed generic” gTLDs, which could make for some interesting discussions.

King will chair the conference and deliver a keynote entitled “The L’Oreal Story: Building Beauty Brands with Digital, Data and Direct Relationships”. L’Oreal has applied for 13 new gTLDs.

The Boston Globe, which has applied for .boston, is sending Jeff Moriarty, it vice president for digital products, and industry IP lawyer Bart Lieben to talk about the newspaper’s plans for the gTLD.

Momentum Consulting, which is organization the dot-brand focused event, says it has 80 confirmed attendees and is on target to have more than its expected 120 by the time ticket sales close.

DI will also be in attendance. I’m hosting a fireside chat with ICANN’s Sally Costerton, head of stakeholder relations.

The conference runs March 11-12 in New York City.