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Google launches .meet gTLD after Meet service goes free during lockdown

Google Registry is to launch its .meet gTLD next week with a sunrise period for trademark owners, but, perhaps controversially, it intends to keep the rest of the domains for itself.

It is expected that the company plans to use .meet domains in its Google Meet conferencing service, which was recently revamped and went free-to-use after Google realized that rival Zoom was eating its lunch during the coronavirus lockdown.

Google bought the .meet gTLD from Afilias back in 2015 but has kept it unused so far, even after the Meet service opened in 2017.

But according to ICANN records, it’s due to go into a one-month sunrise period from May 25, with an open-ended Trademark Claims period from June 25.

In a brief statement on its web site Google says:

Google Registry is launching the .meet TLD. This domain is Spec 9/ROCC exempt, which means we will be the registrant for all domains on the TLD and it will not be made generally available. The RRA for the TLD is available upon request, but registrations on behalf of the registry will be processed through a small number of registrars with whom the relevant product teams at Google work.

Translated from ICANN-speak, this means that Google has an exemption from Specification 9 in its .meet registry contract, releasing it from the Registry Operator Code of Conduct, which obliges registries to treat all registrars equally.

This means Google can’t sell the domains to anyone else, nor can it allow them to be controlled by anyone else, and it can use a limited pool of registrars to register names.

Spec 9 is a bit different to Spec 13, which exempts dot-brands from ICANN trademark-protection rules such as sunrise and Trademark Claims. You could argue that Spec 9 is “dot-brand lite”.

But what both Spec 9 and Spec 13 have in common is that they can’t be used in gTLDs ICANN considers a “generic string”, which is defined as:

a string consisting of a word or term that denominates or describes a general class of goods, services, groups, organizations or things, as opposed to distinguishing a specific brand of goods, services, groups, organizations or things from those of others.

Does .meet qualify there? It’s undoubtedly a dictionary word, but does it also describe a class of things? Maybe.

Google’s search engine itself gives one definition of “meet” as “an organized event at which a number of races or other athletic contests are held”, which one could reasonably argue is a class of services.

When Afilias applied for .meet in 2012, it expected it to be used by dating sites.

Google did not addresses the non-genericness of the string in its Spec 9 application. That judgement appears to have been made by ICANN alone.

Previously, requests for Spec 9 exemptions from the likes of .giving, .star, .analytics, .latino, .mutual, and .channel have been rejected or withdrawn.

It seems that Spec 9 exemption is going to somewhat limit .meet’s utility, given that third-parties will not be able to get “control or use of any registrations”.

As pricey .new launches, Google reveals first set of big-name users including rapper Drake

Kevin Murphy, December 4, 2019, Domain Registries

Google Registry has opened up its .new gTLD for registration for the first time, but whether you get to buy one or not will depend on a team of Google judges.

The company opened up its “Limited Registration Period” on Monday, and it doing so revealed a bunch of early-adopter registrants including eBay, Bitly, Spotify, Github, Medium, Stripe and the Canadian musician Drake.

It’s not an open registration period. If you want a .new domain you’re going to need to present Google with a business case, showing how you intend to use your chosen domain.

These applications will be judged by Google in seven roughly month-long batches, the first of which ends January 5 and the last of which ends June 21 next year.

Competing applications for the same domain in the same batch will be decided in a beauty contest by Google itself. Needless to say, if you’re champing at the bit for a .new domain, you’ll be wanting to apply in as early a batch as possible.

If you’re lucky enough to get to register a domain, you’ll have 100 days to put it to its promised use, otherwise Google will suspend the name and keep your money.

Registry pricing has not been disclosed, but 101domain is listing .new names at $550 retail. You need the nod from Google before you get to buy the domain from a registrar.

Google says the pricing, which it acknowledges is “high”, is partly to pay for ongoing compliance monitoring. If you run a paid-for service in a .new domain, you’ll have to give Google a free account so it can check you’re sticking to your original plan.

It seems Google is going to be fairly strict about usage, which as I’ve previously reported is tied to “action generation or online creation flows”.

What this basically means is that when you type a live .new domain into your browser, you’ll be taken immediately to a page where you can create something, such as a text document, graphic design, auction listing, or blog post.

The only exception to this rule is when the web site needs a user to be logged in and redirects them to a login page instead. Most of the first tranche of registrants are currently doing this.

Google’s own .new domains include doc.new, which takes uses to a fresh sheet of blank paper at Google Docs.

The gTLD’s major anchors tenants have now been revealed at registry web site whats.new, and they include:

  • eBay: type sell.new into your browser address bar and you’ll be taken to a page where you can create a new auction/sales page.
  • Medium: story.new takes you to a blog post creation page.
  • Spotify: create a new music playlist at playlist.new
  • Webex: open up a web conference at webex.new or letsmeet.new.
  • Bitly: create a shortened link at link.new.
  • OVO Sound: this is a record label in the Warner Music stable, founded by Drake. It currently appears to be being used to plug two of OVO’s artists, which I think is a horrible waste of a nice domain. There’s no “content creation” that I can see, and I reckon it could be a prime candidate for deletion unless “listen to this crappy Drake song” counts as “action generation”.

There are a few more anchor tenants publicized at whats.new, but you get the idea.

.new will enter general availability next July.

Google quietly launches .new domains sunrise

Kevin Murphy, October 14, 2019, Domain Registries

Google Registry will allow trademark owners to register domains matching their marks in the .new gTLD from tomorrow.

While the company hasn’t made a big public announcement about the launch, the startup dates it has filed with ICANN show that its latest sunrise period will run from October 15 to January 14.

As previously reported, .new is a bit of a odd one. Google plans to place usage restrictions that require registrants to use the domains in the pursuit of “action generation or online contention creation”.

In other words, it wants registrants to use .new in much the same way as Google is today, with domains such as docs.new, which automatically opens up a fresh Google Docs word processing document when typed into a browser address bar.

From January 14, all the way to July 14, Google wants to run a Limited Registration Period, which will require wannabe registrants to apply to Google directly for the right to register a name.

During that period, registrants will have to that they’re going to use their names in compliance with .new’s modus operandi. It’s Google’s hope that it can seed the space with enough third-party content for .new’s value proposition to become more widely known.

If you’re wanting to pick up a .new domain in general availability, it looks like you’ve got at least nine more months to wait.

Google has big, innovative plans for .new

Kevin Murphy, August 5, 2019, Domain Registries

Google is set to launch .new next year with a innovative value proposition that changes how domain names are used.

The company plans to slowly release .new domains to a carefully controlled customer base, starting in the first quarter 2020.

In a Registry Service Evaluation Process request filed with ICANN last week, the company said:

Google Registry plans to launch the .new TLD with a usage-based restriction in its domain registration policy that requires that all domain names be used for action generation or online content creation

The phrase “action generation or online contention creation” is key here, repeated across multiple Google documents.

What it means is that registrants will have to commit to use their .new domains in much the same way as Google itself is using its own batch of proof-of-concept names.

If you type doc.new into your browser address bar today, you’ll be taken to a fresh word processing document hosted on Google Docs, assuming you’re logged in to Google.

The same goes for domains such as spreadsheet.new, slides.new and a few others.

Looking at the .new zone file, it appears Google has plans to expand the concept beyond Office-style online applications into areas such as email, bug-reporting, support-ticketing, forms, reminders, and web site creation.

These services appear to be live but currently restricted to authorized users.

When Google opens up the .new space to third-party registrants, it’s easy to imagine domains such as tweet.new taking users directly to a Twitter composition page or blog.new immediately opening up a new post on something like WordPress or Medium.

Right now, Google is declining to comment on the specifics of its launch plan, but we can infer some details from its activity in the ICANN world.

I get the impression that the company does not want to be overly prescriptive in how .new domains are used, as long as they adhere to the “action generation or online contention creation” mantra.

Stephanie Duchesneau, Google program manager, told attendees at an ICANN summit this May that .new will be a space “where anyone is able to register, but the domain name has to be used in a certain way”.

While that may eventually be the case, at first Google plans to operated a Limited Registration Period under ICANN rules, during which only hand-vetted registrants will be able to grab domains.

Its recent RSEP request (pdf) asks ICANN permission to deploy an authentication system based on RFC 8495 to handle the LRP roll-out.

To the best of my understanding, RFC 8495 is a newish extension to EPP designed to deal with domain allocation, rather than usage, so it does not appear to be the means by which Google will enforce its policies.

The RSEP says it is Google’s plan to “seed” the gTLD with a bunch of third-party .new domains that adhere to the usage concept it has laid out.

This is due to happen some time in Q1 next year, but Google has not yet filed its TLD startup information with ICANN, so the exact dates are not known.

Under ICANN rules, as far as I can tell an LRP can run more or less indefinitely, so it’s not entirely clear when .new will become available to the general registrant.

Google launches .dev with some big-name anchor tenants

Kevin Murphy, February 20, 2019, Domain Registries

Google is bringing .dev to general availability this week, and it’s already signed up some recognizable brands as anchor tenants.

Salesforce.com, GitHub and Cloudflare are among several outfits that have already developed web sites using pre-launch .dev domains granted to them by Google Registry.

Salesforce is offering developer tools at the catch crm.dev, GitHub is running a spin-off tool at github.dev and Cloudflare has workers.dev.

All are developed sites, among many more highlighted by Google’s “chief domain enthusiast” Ben Fried in a blog post yesterday.

Sites targeting female coders and offering advice on accessibility issues have also been launched.

.dev appears to have attracted over 500 registrations during its pre-launch periods, including sunrise.

Yesterday, it entered its Early Access Period, a week in which early birds can acquire .dev domains for a premium fee.

From five figures yesterday, prices decrease each day until they hit their .com-equivalent regular pricing on February 28.

Google’s .app gTLD beats .porn to biggest sunrise yet

The sunrise period for Google Registry’s .app gTLD closed today and it looks like it might be the biggest sunrise of the 2012 round to date.

.app had 3,068 domains in its zone file this morning.

While not all will be sunrise registrations, it seems very likely that the new domain has comfortably beaten the previous sunrise record, which according to ICANN records was 2,091, set by ICM Registry’s .porn back in 2015.

One might imagine that the proportion of purely defensive registrations in .app is smaller than .porn; there are already a couple dozen live .app sites indexed by Google.

The median number of sunrise registrations for a new gTLD launch is 77, according to ICANN records.

The .app zone file today is a mash of big app brands such as Uber and Instagram, among a strong showing from software vendors and other industries such as banking and retail.

There are also plenty of entries that can only be defensive, the names of celebrities such as Taylor Swift and Miley Cyrus, and a bunch of dictionary-word domains that look like clear cases of Trademark Clearinghouse gaming.

Now that sunrise is done, .app has entered an Early Access Period modeled on the original Donuts EAP. It lasts seven days and sees the price of retail registration fall from well over $10,000 today to a couple hundred bucks a week from now.

After the EAP is over, retail prices will settle around the $20 mark on May 8.

Google paid $25 million for .app at an ICANN auction, a record at the time since beaten by still-contested .web.

Google’s $25 million .app domain finally has a launch date

One of the questions I get asked fairly regularly is “When is .app coming out?”, but until today I haven’t had a good answer.

Now I do. Google has finally released its launch timeline for the could-be-popular new gTLD.

.app will go to sunrise March 29, the company said last week.

Trademark holder exclusivity will end May 1, at which point a week-long Early Access Period will kick in.

There will be an extra fee, so far undisclosed, for EAP buyers.

Finally, on May 8, everyone will get access to the domain as it goes into general availability.

Registry pricing has not been disclosed.

Unusually for a new gTLD, Google plans to keep its Trademark Claims service — which notifies registrants and trademark owners when there’s a potential trademark infringement — open indefinitely, as opposed to the minimum 90-day period.

.app was delegated in early July 2015, so it’s been a loooong wait for people interested in the space.

Google paid $25 million for .app at an ICANN public auction in February 2015. At the time, that was a record-breaking price for a gTLD, but it’s since between dwarfed by the $135 million Verisign is paying for .web.

Google also said that it’s currently working on a launch plan for .dev, another gTLD that folk have been asking about, but that for now it’s focused on .app alone.