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Sharp wants dot-brand Whois requirement relaxed

Electronics firm Sharp wants to remove part of its new gTLD registry contract relating to Whois.

The company has filed a Registry Services Evaluation Process request to get its requirement to offer “searchable Whois” dropped. RSEP is the mechanism registries use to amend their contracts.

ICANN’s initial review has not found any security, stability or competition problems and has now opened the request up for public comment.

Because .sharp will be a dot-brand, all the domains would belong to Sharp and its affiliates, reducing the value of searchable Whois.

Searchable Whois is an enhanced Whois service that allows users to search on all fields (such as registrant, email address, etc) rather than just the domain name.

Such services are not mandatory under ICANN’s new gTLD rules, but applicants that said they would offer them could score an extra point in their Initial Evaluation.

In Sharp’s case, a one-point difference would not have affected the outcome of its IE. In any event, it did not score the extra point.

Sharp said it was requesting the change because it’s switching back-ends from GMO Internet to JPRS, which apparently does not or does not want to support searchable Whois.

Best. Domain. Name. Industry. Video. Ever.

Kevin Murphy, July 30, 2012, Gossip

Have you ever tried to explain what you do for a living to a friend and watched as their eyelids begin to droop?

That’s a rhetorical question. We all have. Domain names are boring.

That’s why Go Daddy’s advertising is (was?) primarily based on surgically enhanced mammary glands.

My tactic is not dissimilar. I usually explain my job with various stories from the ongoing .xxx saga. People are interested in the politics of porn.

But JPRS, the .jp registry, at some point decided to fully embrace the superficially dull nature of the domain name business in its marketing, to hilarious effect.

Check out this commercial, found via Michele Neylon.