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MMX drops two registrars

Kevin Murphy, August 4, 2021, Domain Registrars

MMX has dumped two registrar contracts with ICANN, as the company’s asset-sale to GoDaddy nears completion.

ICANN records show that Minds and Machines LLC and Minds and Machines Registrar UK Limited both entered “terminated” status over the last few days, meaning they’re no longer accredited to sell gTLD domains.

But they weren’t doing any selling of domains anyway. The UK company had 108 domains under management and the US on had none at the last count.

The US accreditation was the one used primarily by the company under its original business model of a “triple-play” registry/registrar/back-end, when it was still going by Minds + Machines, which was abandoned five years ago.

The registrar peaked at about 50,000 names, which were then transferred over to Uniregistry. The back-end business was also abandoned, with Nominet taking over technical management of most of its gTLDs.

MMX is currently in the process of getting out of its sole remaining third business, that of gTLD registry.

GoDaddy has already taken over most of its 27 gTLDs under a $120 million deal announced earlier this year. Four TLDs remain, and will be transferred subject to approval from government partners.