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Hindu god smites Chrysler gTLD

Kevin Murphy, October 11, 2019, Domain Policy

Car-maker Chrysler has withdrawn its application for the .ram dot-brand gTLD more than six years after receiving a government objection on religious grounds.

Ram is a brand of pickup trucks manufactured by Chrysler, but it’s also a variant spelling of Rama, an important deity in the Hindu pantheon.

Back in 2013, ICANN’s Governmental Advisory Committee forwarded an objection from majority-Hindu India, later saying: “The application for .ram is a matter of extreme sensitivity for the Government of India on political and religious considerations.”

In a 19-page response (pdf), Chrysler said that Ram vehicles had been around for 75 years without offending Hindus, and that .ram was to be a restricted dot-brand that could not be used by third parties to post offensive content.

The objection appeared at a time when the GAC was not obliged to show its thinking and often deliberately obfuscated its advice. But ICANN placed .ram on hold anyway, where it has remained ever since.

Over the intervening time, Chrysler has rethought its dot-brand strategy, and last month called on ICANN to cancel five of the six gTLDs it already owns (but does not use) — .chrysler, .dodge, .mopar, .srt and .uconnect.

It’s still contracted to run .jeep, weirdly.