Twitter is planning on rolling out its t.co URL shortening service to all users by the end of the year, according to a company mailshot this week.
The company received the uber-short domain as part of .CO Internet’s Founders Program, probably the new registry’s biggest marketing coup to date.
Twitter intends to wrap all links inside shortened t.co URLs, and will check their intended destination pages against a list of known malware sites before users are forwarded.
Twitter told users in an email:
You will start seeing these links on certain accounts that have opted-in to the service; we expect to roll this out to all users by the end of the year. When this happens, all links shared on Twitter.com or third-party apps will be wrapped with a t.co URL.
For the branding of the .co namespace, this is obviously good news. Twitter handles something like 65 million tweets per day, many of which contain links. All will now carry the .co domain.